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The European Market for Fairtrade Fruit & VegetablesPublished by: Organic Monitor Ltd. Published: Jun. 1, 2008 - 48 Pages Table of Contents
AbstractOrganic Monitor’s report on The European Market for Fairtrade Fruit & Vegetables is the first-ever dedicated to this emerging fresh produce category. This report gives detailed market & competitive information for fairtrade bananas, fruits, and vegetables. Market forecasts and competitive insights are provided to existing suppliers, exporters, new entrants and investors.Key Questions Answered: Our expert analysis provides answers to the following questions…
Fairtrade fruit & vegetables sales are surging in Europe, with revenues almost doubling in 2007. High market growth rates are occurring as consumers become more ethical in their product purchases. The highest growth is occurring in Western Europe where a number of supermarkets have made pledges to source just fairtrade products. Leading retailers are entering contractual agreements with producers in developing countries to ensure continuity of supply. The UK market is reporting the highest growth with some supermarkets looking to switch their certain fruit lines entirely to fairtrade. British retailers have the most comprehensive range of fairtrade fruit & vegetables in the world. Apart from extensive product ranges, supermarkets like Sainsbury's are also financing fairtrade projects in third world countries. However, fairtrade products have the largest market share of fresh produce sales in Switzerland where the Max Havelaar label is highly established. Demand for fairtrade fruit & vegetables is expected to become more evenly spread across Europe as greater supply becomes available and ethical consumerism rises. Growing awareness of fairtrade labels is predicted to stimulate consumer demand. Research Methodology This report on The European Market for Fairtrade Fruit & Vegetables has been predominantly produced by primary research. Interviews were conducted with leading suppliers, traders, distributors and retailers in each country. Information was also gathered from trade & industry associations, industry observers and retailer in-store visits. Secondary research was used to corroborate and verify primary data. Secondary data sources include our proprietary in-house databases, magazines & trade press, company literature and independent databases. How You Will Benefit From This Report Since this report provides a comprehensive analysis on the European Fairtrade Fruit & Vegetables market, it is an invaluable resource to executives / organisations looking for information. Expert analysis and strategic insights make the report equally useful to new entrants and companies already active in the fairtrade products industry. The report gives a thorough market analysis, enabling the reader to make decisions on business opportunities and market plans. Market information includes market size by product segments and countries, historic & projected market growth rates, revenue forecasts, market drivers & restraints. Competitive information includes market shares of leading suppliers / traders, sales breakdown by channels, retailer analysis, profiles of leading companies (producers, importers and retailers). Other information includes supply chain, pricing trends, consumer trends and future outlook. The report is useful for:
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