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Search Marketing and Analytics

Published by: Jupiter Research Corporation

Published: Jan. 28, 2008 - 5 Pages


Table of Contents



Marketers must align their analytics tools with search marketing goals to effectively track performance.



Key Question - What type of analytics tools are marketers using for search marketing?

Key Question - What are best practices for marketers' use of analytics tools for search marketing?

Key Question - To what extent are analytics vendors aligned with search marketers' priorities?

Abstract

Marketers must align their analytics tools with search marketing goals to effectively track performance.

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