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In The Trenches

Published by: N.A.P.C.O.

Published: Jan. 1, 2006 - 32 Pages


Table of Contents


    1) The Strategic Plan

    2) Donor Attrition

    3) Thanking Donors

    4) Monthly Giving

    5) Secrets to Success

    6) The RFP Process

    7) Effective Carrier Envelopes

    8) Your Next Big Campaign

    9) Your Bottom Line

    10) Production Partners

    11) The Mysteries of Merge/Purge

    12) Going Global

    13) Lessons From Abroad

Abstract

If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a direct-response fundraiser. But you also know we deal with process-driven media. So when it comes time to design or launch a campaign, mediocre planning or execution won't cut it. This book is a series of short essays culled from Tom Hurley's column in FundRaising Success magazine, with thoughts and tips to help your next donor effort.

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