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The Better Letter

Published by: N.A.P.C.O.

Published: Jan. 1, 2006 - 47 Pages


Table of Contents


    1) The Elements of Good Fundraising Copy

    2) Using the "First-thing" Test to Improve Your Mailings

    3) How To Craft a Good Slogan That Sells Your Cause Or Your Organization

    4) The Secrets Behind the Letter That Pulled a 100 Percent Response

    5) What Daytime Soaps Can Teach Us About Writing Good Copy

    6) Quick Tips for Writing and Designing a Good Response Card

    7) Letter-Opening Copy

    8) Writing the Ultimate Press Release

    9) Writing Powerful Advertorials

    10) Emotional Appeal -- The Silver Bullet of Fundraising Copy

Abstract

This is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising, no matter if you work for a nonprofit organization, for a fundraising agency/consultancy or for yourself, and no matter how long you've been in the business.

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