U.S. Prebiotics Markets

Published by: Frost & Sullivan

Published: Mar. 31, 2008 - 123 Pages

Table of Contents

1 EXECUTIVE SUMMARY

Executive Summary- U.S. Prebiotics Market

Introduction to the Industry

Production/ Extraction

Key Industry Challenges

Market Drivers

Market Restraints

Revenue Forecasts

Market Breakdown - Product Type

Market Breakdown - Application Type

2 INTRODUCTION

Introduction to the Industry

Introduction

Scope of Research

Production/ Extraction

3 INDUSTRY CHALLENGES AND STRATEGIC RECOMMENDATIONS

Challenges Influencing the Total Prebiotics Market

Industry Challenges

Strategic Recommendations and Evaluations

Critical Success Factors

Recommendations

Conclusions

4 TOTAL U.S. PREBIOTICS MARKET

Introduction

Introduction

Market Engineering Measurement Analysis

Market Engineering Measurements

Forecasts and Trends

Market Drivers

Market Restraints

Unit Shipment and Revenue Forecasts

Market Breakdown by Product Type

Market Breakdown by Application Type

5 U.S. FRUCTANS (INULIN AND FOS) MARKET

Introduction

Introduction to the Fructans Market

Scope of Research

Production/ Extraction

Value Chain

Market Engineering Measurement Analysis

Market Engineering Measurements

Forecasts and Trends

Market Drivers

Market Restraints

Unit Shipment and Revenue Forecasts

Pricing Trends

Market Breakdown- Product Type

Product Market Share

Market Forecasts- Inulin Market

Market Forecasts- Fructooligosaccharide (FOS) Market

Market Breakdown by Application Type

Market Breakdown by Application

Food and Beverage

Animal Feed

Dietary Supplements

Pharmaceutical and Medical Foods

Demand Analysis

Key Market and Technology Trends

Raw Material Supply

Science and Branding

Competitive Landscape

Market Share Analysis- Total U.S. Fructans Market

Market Share Analysis- Inulin Market

Market Share Analysis- FOS Market

Competitive Factors and Barriers to Entry

Competitive Profiles

6 U.S. MANNAN-OLIGOSACCHARIDE (MOS) MARKET

Introduction

Introduction to the U.S. Mannan-oligosaccharide (MOS) Market

Production/ Extraction

Value Chain

Value Chain

Raw Material

Animal Feed Industry

Dietary Supplement Industry

Market Engineering Measurement Analysis

Market Engineering Measurements

Forecasts and Trends

Market Drivers

Market Restraints

Unit Shipment and Revenue Forecasts

Pricing Trends

Market Breakdown - Product Type

Differing Specifications

Concentration and Physical Form

Plant mannans vs Yeast mannans

Market Breakdown by Application Type

Market Breakdown by Application

Animal Feed

Dietary Supplements

Other applications

Food and Beverage

Key Market and Technology Trends

Differences in marketing

Consumer Education and Lack of Standard Specifications

Competitive Landscape

Market Share Analysis

Competitive Factors

Barriers to Entry

Competitive Structure

Competitive Profiles

7 U.S. OTHER PREBIOTICS MARKET

Introduction

Introduction to the U.S. Other Prebiotics Market

Scope of Research

Market Engineering Measurement Analysis

Market Engineering Measurements

Forecasts and Trends

Market Drivers

Market Restraints

Unit Shipment and Revenue Forecasts

Pricing Trends

Market Breakdown - Application Type

Market Breakdown by Application Type

Market Breakdown - Product Type

Market Breakdown by Product Type

Resistant Starch

Maltodextrins

Galactooligosaccharides (GOS)

Soy oligosaccharides

Xylooligosaccharides

Arabinogalactan

Gentiooligosaccharides

Glucomannan

Glucooligosaccharides

Isomaltooligosaccharides

Competitive Landscape

Competitive Factors & Barriers to Entry

Competitive Profiles

8 DATABASE OF KEY INDUSTRY PARTICIPANTS

Examples of Key Industry Participants - Manufacturers and Distributors

Examples of Key Industry Participants

Abstract

This Frost & Sullivan research service titled U.S. Prebiotics Markets provides revenue and unit shipment forecasts, company profiles, and strategic analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: fructans, MOS, and other markets such as resistant starch, dextrins, GOS, and XOS.

New Types of Prebiotics Require Scientific Evidence to Backup their Claims of Improved Benefits

Over the last decade, interest has grown tremendously in the ‘prebiotic’ effects of certain dietary fibers. While prebiotics such as fructans {inulin and fructo-oligosaccharide (FOS)} have already made a mark with the help of voluminous scientific support, a new series of prebiotics such as mannan-oligosaccharide (MOS), galacto-oligosaccharides (GOS), and xylo-oligosaccharides (XOS) are gradually rising through the ranks and eating into the shares of the fructans.

Like all nutritional ingredient markets, the recently introduced prebiotics also need robust exhaustive scientific evidence to backup their claims of enhanced benefits if they are to attain the level of success that fructans have. This will not only give the emerging market a boost, but also help differentiate products and drive branding efforts. "Potential entrants must also be prepared to invest substantially in scientific trials and clinical research, with a view to establishing credibility, as well as developing a brand in the later stages of market development," explains the analyst of this research service.

Innovative Marketing to Buoy the Prebiotics Market

While strong growth in the overall prebiotics market is expected, manufacturers will be hard pressed to come up with inventive strategies for each segment, since all of them are in different stages of development. They will have to invest significantly in product awareness campaigns as the positive results of clinical trials will have to be communicated to the end users. They will also have to carefully plan their positioning strategies. "In some prebiotic segments, particularly MOS, the specifications of the product supplied will determine the positioning of the product and the application at which it is aimed," remarks the analyst. "Growing consumer awareness of probiotics is also fuelling an interest in ‘synbiotic’ products, which combine both probiotics and prebiotics to deliver optimum digestive health benefits."

Prebiotics’ multifunctional properties will also expand the scope of marketing. For instance, while inulin is used as a texturizer and humectant in food and beverages, it is also employed as a replacement for sugar and fat. Market participants in emerging segments will do well to offer superior quality technical support and customer service to backup their sales. They will also benefit by targeting the sizeable elderly population, which is likely to buy their products due to increased health concerns, driven partly by the high costs of healthcare. This interest in preventive healthcare and digestive health has given a substantial boost to the prebiotics market.

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