Omega-3 Drinks Report 2008 : Market Research Report

Omega-3 Drinks Report 2008

Published by: Zenith International

Published: Feb. 6, 2008 - 78 Pages

Brief definition

Executive summary

Market growth

Proven health benefits

Advances in food science and technology

Research - industry - government - consumer body cooperation

Introduction

Report scope

The omega-3 drinks concept

Data

Market analysis

Figure 1 - Omega-3 drinks volume sales in million litres, 2004-11

Figure 2 - Omega-3 drinks regional volume shares, 2006

Figure 3 - Omega-3 drinks drivers, 2006

Figure 4 - Omega-3 drinks market value and value share by region, 2006

Figure 5 - Omega-3 drinks per person consumption, 2004-11

Figure 6 - Omega-3 drinks volume growth, 2005-11

Figure 7 - Omega-3 drinks regional volume shares, 2011

About omega-3

What is it?

What does it do?

Brain and other tissue health

Heart health and anti-inflammatory properties

Interactions with omega-6

Where do we get it from?

Plants/vegetables

Fish

Fish oils, supplements and ingredients

Why supplement or enrich foods with omega-3?

How much do we actually need?

We don’t get enough omega-3 in our daily diets

Not enough fish in the sea

What’s the appeal of omega-3 enriched beverages?

Healthy, pleasant and convenient beverage choice

Suited to all genders throughout the lifecycle

Infancy and childhood

Teenagers

20s and 30s

40s and 50s

Senior years

Worldwide relevance

Asia

West Europe

Industry challenges

Consumer concerns

Enabling informed decision-making

Ensuring product credibility and instilling confidence

Choosing the right omega-3 ingredient

Natural fish oils

Concentrated fish oils

Algal oils

Manufactured oils

Dried emulsions

Competition from other functional ingredients

Functional drinks regulation

Europe

Product claims

Claims referring to rates or amounts of weight loss will be banned

The difference between nutrition claims and health claims

List of permitted health claims under Article 13

Advertising authorities

United States

What the term ‘health claims’ means

Qualified health claims

Nutrient content claims describe the level of a nutrient or dietary substance

Structure/function claims describe the role of a nutrient or dietary ingredient

Japan

Food with Health Claims (FHC)

FNFC

Food for Specified Health Use (FOSHU)

Qualified FOSHU

Reduction of disease risk FOSHU

China

New Zealand

SWOT analysis

Strengths

Opportunities

Weaknesses

Threats

Leading ingredient supplier profiles

Appendix - symbols and abbreviations

Denomega Nutritional Oils

DSM Nutritional Products

EPAX

Martek Biosciences Corporation

Ocean Nutrition Canada

Leading brand profiles

A. Lassonde Inc

British Biologicals

Candia

Canton American Flower Lounge Livestock Company Limited (CAFL)

Danone Canada

Danone SA

Fonterra Brands

General Mills

GlaxoSmithKline Consumer Healthcare India

Glockengold

Groupe Danone

Lactalis

Natrel

Natural Fruit and Beverage Company

Nestlé UK

Omega Farms

Parmalat

PepsiCo

Pfanner

Puresource Inc

Silk/WhiteWave Foods

So Good International

Sparky Superfoods

Sweet Success Enterprises

The Coca-Cola Company

Wimm-Bill-Dann

Abstract

Combining analysis, insight and opinion - Zenith is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:

Adapt to change
Be early to market
Seize new growth opportunities

Zenith’s new topical market report on omega-3 drinks investigates this new and evolving functional drinks category. Omega-3 Drinks 2008 provides full market totals by volume and value, company profiles, 5 year forecasts; plus a look at proven health benefits, nutritional claims, types of omega-3 and other issues surrounding this diverse area.

Zenith’s 2007 Omega-3 Drinks report covers:

Omega-3 drinks volume sales in million litres, 2004-11
Omega-3 drinks consumption per person in litres, 2004-11
Omega-3 drinks regional volume shares
Analysis of market drivers
Omega-3 drinks market value and value share by region, 2006-11
Omega-3 sources, benefits and interactions with omega-6
Appeal of omega-3 enriched beverages
Gender and age group appeal for omega-3
Health and nutrition claim regulations in West Europe, North America and Japan
Omega-3 drinks SWOT analysis
Profiles of leading omega-3 ingredients suppliers
Omega-3 drinks brand profiles

Zenith’s 2008 Omega-3 report is based on detailed research into the opportunities and challenges facing the burgeoning omega-3 drinks market. Zenith’s outline findings are that:

The overall market is underpinned by a strong juice tradition and an established enriched juice culture in the United States.
Alongside this, omega-3 has an increasing penetration of a solid dairy market in Asia/Australasia.
Thanks to the abundance of scientific research, the usage of omega-3 - an essential health component with benefits at every life stage - looks set to expand further.
The main markets for omega-3 beverage fortification are the more established markets of North America and West Europe, where the concept has been around for five to ten years.
These two regions experienced the strongest growth during 2006 and are forecast to demonstrate the strongest growth through to 2011.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

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Omega-3 Drinks Report 2008

Table of Contents

Abstract