Innovation In Healthy Snacks: Growth Opportunities in Guilt-Free, Functional and Hi-Energy Products

Published by: Business Insights

Published: Jan. 1, 2008 - 133 Pages

Table of Contents

Innovation in Healthy Snacks

Executive Summary

Factors shaping the changing snacks market

The healthy snacking market

Innovation and NPD in healthy snacks

Trends in healthy snacks

Indulgent and convenient snacks

Conclusions

Chapter 1 Factors shaping the changing market for snacks

Summary

Introduction

The next generation of healthy snacks

The trend towards healthier snacking

Public health issues

Health conditions

Obesity

Diabetes

Cardiovascular disease

Government policy on health

Companies and government cooperate on health

Promoting fitness and individual responsibility

Chapter 2 The healthy snacking market

Summary

Introduction

Demand for traditional snacks stagnates

Development of healthy traditional snacks

Healthy snack market development

Natural and organic snacks

US

UK and Europe

Functional snacks

Low/no and other better-for-you snacks

US

Europe

Healthy snack category growth

Added value fruit, nut and seed snacks

Sports bars

Other healthy snack categories

Established products

Emergent products

Chapter 3 Innovation and NPD in healthy snacks

Summary

Introduction

Growth in NPD of healthy snacks

NPD share of healthy snack categories

Category analysis

Traditional snacks

Snack bars

Regional analysis

Innovation analysis

Innovation in formulation

Innovative fortified and functional snacks

Innovative base ingredients

Innovative positioning

Innovation by product category

Product tags on healthy snacks

Flavor trends

Health trends within snacks NPD

Chapter 4 Trends in healthy snacks

Summary

Introduction

Low/no and better-for-you snacks

Reducing fat, salt and sugar - food minus

Increasing nutritional value - food plus

Wholegrains

Soy

Weight management snacks

Calorie control snacks

Move to satiety positioning

Functional snack trends

Antioxidants

Cholesterol reduction

Omega-3 for mental function

Sports and energy snacks

Natural and organic snacks

Supply-side development of organic snacks

Raw food

Chapter 5 Indulgent and convenient healthy snacks

Summary

Introduction

Development of healthy indulgence

Low calorie and low fat indulgence

Indulgent snacks with healthy ingredients

Functional chocolate snacks

Out-of-home healthy snacking

Workplace and on-the-go healthy snacking

Healthy snack drinks

Healthy lunchbox snacks for children

Chapter 6 Conclusions

Summary

Introduction

Market development

Industry development

Index

List of Figures

Figure 1.1: Developing next generation healthy snacks

Figure 1.2: Perceptions regarding the healthiness of key snack food categories

Figure 1.3: PepsiCo’s Smart Spot, Kraft’s Sensible Solution and General Mills’ Goodness Corner

Figure 2.4: Development of healthier traditional snacks

Figure 2.5: Key markets for organic snacks, Europe and the US, 2007

Figure 2.6: Functional snacks share of total savory snack value sales by country, Europe and the US, 2006

Figure 2.7: Nuts, seeds and dry fruit snacks SWOT analysis

Figure 3.8: Percentage share of growth of healthy products in snack categories, 2004-2007

Figure 3.9: Percentage share of products launched in each healthy snack category, 2004-2007

Figure 3.10: Nature Valley Fruit Crisps and Frito-Lay Flat Earth

Figure 3.11: Brown rice and soy snack chips

Figure 3.12: Wholegrain and high fiber snacks

Figure 3.13: New baked not fried snacks

Figure 3.14: New organic and functional snack bars

Figure 3.15: % share of healthy snack products launched, by region, 2004-2007

Figure 3.16: Tumaro’s Soy-full Heart, Attune Probiotic Bars and Kellogg’s Smart Start

Figure 3.17: High protein snacks with innovative formulation

Figure 3.18: Hain Celestial Bingooz rice and soy snack

Figure 3.19: Innovative healthy snacks for children and mothers

Figure 3.20: Inspirations Pretzel Minis and Deserv Energy Pretzels

Figure 3.21: Percentage of innovative products launched in each healthy snack category, 2004-2007

Figure 3.22: Innovative healthy snacks in the meat products and ready meals categories

Figure 3.23: Percentage share of snacks launched in each health trend, 2004 and 2007

Figure 3.24: Percentage share of healthy snacks launched in each health trend, 2004-2007

Figure 4.25: Major low/no brands in traditional snacks

Figure 4.26: SunChips Multigrain, Chex grain snacks and Nutradia Pretzels

Figure 4.27: Quaker, Clearspring, Newman’s Own Organic and Garden of Eatin soy snacks

Figure 4.28: South Beach Diet and Curves 100 calorie snack bars

Figure 4.29: SunChips, Arnotts and Sensible Portions calorie control packs

Figure 4.30: Kashi GoLean and Asahi Balance Up bars

Figure 4.31: New antioxidant-rich snacks

Figure 4.32: Selected cholesterol-reducing snacks

Figure 4.33: Selected functional snacks with omega 3

Figure 4.34: Selected new sports and energy snacks

Figure 4.35: Lidl Bioness, Marks & Spencer, and Whole Foods Market organic snacks

Figure 4.36: Natural and organic snacks with raw formulation

Figure 5.37: Arnott’s Snack Right Cookies and Exquisa Fitline snack

Figure 5.38: Hershey Snacksters, Tohato All Apple, Landgarten Soy & Chocolate Snack Mix

Figure 5.39: CocoaVia Snack Bars and Clif Nectar Cacao

Figure 5.40: Peterson Farms snacks, Go Natural 100% Fruit Bars, Taillefine Equilibre Les Matins

Figure 5.41: Promotion for Knorr Vie shots

Figure 5.42: Selected healthier children’s fruit snacks

Figure 5.43: Clif Kids Organic Z Bar and Reichel Foods Dippin’ Stix

List of Tables

Table 1.1: Total snacking occasions by country, bn, Europe and the US, 2006-2011

Table 1.2: Healthy and unhealthy snacking occasions by country, Europe and the US, bn, 2006-2011

Table 1.3: Ranking of per capita healthy snacking occasions by country, 2006

Table 1.4: Reasons for engaging in healthy snacking

Table 1.5: Prevalence of obesity in the six major markets by age, 000s, 2005

Table 1.6: Prevalence of Type 1 & 2 diabetes in the 7 major markets, 2004-5

Table 1.7: Prevalence of cardiovascular disease in the 7 major markets, 000’s, 2005

Table 2.8: Savory snacks market value by country, $m, 2002-2007

Table 2.9: Market value and growth of the savory snacks market, by category, $m, Europe and

the US, 2002-2007

Table 2.10: Functional snacks market value by country, $m, 2001-2006

Table 2.11: Consumer spending on sports bars, Europe & US, $m, by country, 2001-2011

Table 3.12: Percentage share of innovative healthy snack products, by innovation type, 2004-2007

Table 3.13: Top 15 package tags on healthy snacks launched, 2005-2007

Table 3.14: Top 15 flavors on healthy snacks launched, 2005-2007

Abstract

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