E-mail Marketing Adoption

Published by: Jupiter Research Corporation

Published: Oct. 29, 2007

Table of Contents

US e-mail marketers will face increasing competition from their European peers as they begin to explore international e-mail opportunities. US e-mail marketing vendors seeking European expansion are therefore questioning the many unseen hurdles that lie ahead.

Key Question - How does the sophistication of e-mail marketing differ in the US and in Europe?

Key Question - Which regions are relatively less likely to adopt relevance as a tactic, thus stifling mailing performance?

Key Question - Which vendor categories and features are likely to flourish in various regions?

Abstract

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.