Targeting the Ageing Population with Healthy Food and Drinks: Future product opportunities and trends in NPD

Published by: Business Insights

Published: Dec. 1, 2007 - 97 Pages

Table of Contents

Targeting the Ageing Population with Healthy Food and Drinks

Executive Summary

Introduction

Growth opportunities in healthy food and drink for seniors

Innovation and NPD

Key trends

Conclusions

Chapter 1 Introduction

Summary

Research methodology

What is this report about?

Seniors have different nutritional needs to other age groups

Perception of healthy eating habits dispelled

Chapter 2 Growth opportunities in healthy food and drinks for seniors

Summary

Introduction

Afflictions of the elderly

Bone health

Osteoporosis

Rheumatoid arthritis

Heart health

Hypertension

Diabetes

Glycemic index

Mental health

Alzheimer’s disease

Anti-ageing and appearance

Functional and fortified offers solution for seniors

Probiotics, prebiotics and synbiotics

Chapter 3 Innovation and NPD

Summary

Introduction

Category analysis of NPD

Growth in NPD

Soft drinks

Quick, convenient and easier to consume than the real deal

Popular protein-based drinks to build muscle mass

Bakery and cereals

Dairy

Confectionery

Snacks

Ready meals

Regional analysis

NPD highlights in Europe

NPD highlights in Latin America

NPD highlights in North America

Flavor analysis

Top 10 ‘ones to watch’ over the next two years

Innovation profile of key players

Fancl Corporation

Kagome

Nisshin Oillio Group

Chapter 4 Key trends

Summary

Introduction

Product tags

Convenience

Packaging

Meal replacements

Keeping fit

Targeting golfers - retired or otherwise

Healthy indulgence

Premiumization

Economy foods versus super-premium

Beauty foods

Targeting men and women as individuals

Chapter 5 Conclusions

Summary

Introduction

Ingredients: protein-based products prove popular

Regional analysis: Asia storms ahead

Category analysis: soft drinks and bakery

Functionality and convenience

Health inside and out

Index

List of Figures

Figure 2.1: Bone health targeted by cereal brands in China

Figure 2.2: Black Cow Oatmeal and P&G’s Fibersure

Figure 2.3: Meito Ichi Kenbi Shukan Coenzyme Q10

Figure 2.4: Products targeting diabetes in old age

Figure 2.5: OleoMasia Esencial Plus Omega 3 Oil

Figure 2.6: Wysong Whole Protein Shake Mix

Figure 3.7: Percentage share of healthy food and drinks targeted at seniors launched by category, 2004-2007

Figure 3.8: Percentage growth in senior targeted products launched in global healthy food and drinks categories, 2004-2007

Figure 3.9: Fancl Otona no Bikotsu Functional Drink

Figure 3.10: Protein-based soft drinks that target the elderly

Figure 3.11: ‘Good Earth Foods’ Diet Cereal - Fruit ‘N’ Fiber

Figure 3.12: Sales growth potential of key consumer groups for bakery and cereal manufacturers over the next 5 years

Figure 3.13: Romi Vital

Figure 3.14: Calbee Sozai Meguri Shunsai Gobo

Figure 3.15: House Foods: House Yasashii Shokutaku Kizami Kombu no Matsutake Gohan

Figure 3.16: Percentage share of healthy food and drinks targeted at seniors launched by region, 2004-2007

Figure 3.17: NPD in Europe - Redlefsen Aktiv and Cholesterinbewusste Ernahrung

Figure 3.18: NPD in Latin America - Nestlé Nutren Optimum

Figure 3.19: NPD in North America - Natrel Omega-3 Enriched Milk and V Fuzion Enhanced Vitamin H2O

Figure 3.20: Fancl Hatsuga Kome Kenko Hop Rice

Figure 3.21: Latest product launches from Kagome

Figure 3.22: Latest product launches from Nisshin Oillio

Figure 4.23: Kissei Pharmaceutical’s Kissei Mousse Agarori

Figure 4.24: Megmilk Me Iki Iki Lutein Power and Terumo Tapion Alpha

Figure 4.25: Resealability, freshness and easy-to-open and close packs are of huge importance to elderly consumers

Figure 4.26: Argin Z Gold by Calpis

Figure 4.27: Indulgent foods with functional benefits can heighten the appeal of ‘healthy’ foods - Shiki no Wagashi

Figure 4.28: Anti-Ageing O2

Figure 4.29: Kagome Petit Pasta Genovese

List of Tables

Table 1.1: Population over 60’s, m, 2005-2010

Table 1.2: Fertility rates in Europe, 2004

Table 2.3: Prevalence of osteoporosis in postmenopausal women and men over 50 across seven major markets, 2005

Table 2.4: Prevalence of rheumatoid arthritis across seven major markets 000s, 2003-2010

Table 2.5: Prevalence of cardiovascular disease across seven major markets, 000s, 2005

Table 2.6: Estimated prevalence of hypertension across seven major markets, 2005-10

Table 2.7: Prevalence of Type 1 & 2 diabetes across seven major markets, 2004-5

Table 2.8: Prevalence of Alzheimer’s disease by gender and age, US

Table 2.9: Prevalence of Alzheimer’s disease by gender and age, Europe and Japan

Table 2.10: Functional food and drink share of volume consumption by age group, Europe & US, 2004

Table 3.11: Top 10 flavors in healthy food and drinks targeted at seniors

Table 4.12: Top 10 product tags on healthy food and drinks targeted at seniors, 2005-2007

Abstract

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