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Search Engine Marketing

Published by: Jupiter Research Corporation

Published: Apr. 16, 2005 - 4 Pages


Table of Contents


Key Question - What impact is the growing maturity of the SEM marketplace having on the supply and demand of service provision in Europe?
Key Question - How can SEM agencies ensure long-term business success?


Abstract

As search engine marketing (SEM) grows in popularity and complexity throughout Europe, providers get rich and agencies seek strategies to capitalize on market growth for long-term, sustainable business development.


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