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US E-mail Marketing Forecast, 2005 to 2010

Published by: Jupiter Research Corporation

Published: Jan. 11, 2006 - 7 Pages


Table of Contents


Key Question - To what extent will a decrease in the volume of spam increase the volume of permission e-mail?
Key Question - Which segments of e-mail will have the highest spending during the next five years?


Abstract

E-mail marketing spending will grow to $1.1 billion by 2010, fueled by spending on retention, acquisition, and transactional e-mail.


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