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European Search Marketing Agencies Outlook, 2007

Published by: Jupiter Research Corporation

Published: Feb. 21, 2007 - 4 Pages


Table of Contents


Key Question - How many European marketers engage search marketing agencies, and for what purposes?
Key Question - What challenges are European search marketing agencies facing as they grow?
Key Question - Which selling points should search marketing agencies focus on as they pitch new clients?


Abstract

In 2006, paid search spending across Europe overtook online display ad spending for the first time. This shift in spending has created new challenges and opportunities for search marketing agencies.


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