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European Baby Boomers

Published by: Jupiter Research Corporation

Published: May. 8, 2007 - 6 Pages


Table of Contents


Key Question - How are baby boomers in Europe different from baby boomers in the US?
Key Question - How do baby boomers in Europe compare with the rest of online users in Europe?
Key Question - To what extent does the presence of children in the household impact the behavior of baby boomers online?


Abstract

Baby boomers represent a typically attractive marketing segment. The following report analyzes the demographic profile and online behavior of baby boomers in Europe.


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