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Teen Apparel Market: Growing Competition & Changing Demographics

Published by: Koncept Analytics

Published: Jul. 1, 2007 - 19 Pages


Table of Contents


1. Market Overview

2. Market Trends

2.1 Retailers working to develop personalized touch

2.2 Future of teen marketing - Move to technology integration

2.3 T-shirts - Most popular garment in the teen segment

2.4 Making way for new fabrics

3. Competitor Analysis

4. Company Profiles

4.1 Aeropostale

4.2 Abercrombie & Fitch

4.3 American Eagle Outfitters

4.4 Urban Outfitters

4.5 Pacific Sunwear


List of Tables

% of Teens who like these Brands (2003/06)

"In" Items for Girls and Boys (2006)

Comparison of Market Leaders (2006)

Aeropostale - Breakdown of Sales by Product Category (2004-06)

Abercrombie & Fitch - Net Sales by Brand (2004-06)

Pacific Sunwear - Merchandise Assortment as a % of Sales (2004-06)


List of Charts

Combined Sales of Top Teen Retailers (1995-2005)

Kids/Teen Apparel - Global Market (2003-06)

Teen Income Sources by Age (12-15 Yrs)

Teen Income Sources by Age (16-17 Yrs)

Teen Income Sources by Age (18-19 Yrs)

Average Teen Spending per Month by Age (2006)

Teens' Favorite Specialty Stores (2006)

Teen Girls’ Favorite Specialty Retailers (2006)

Shopping Pattern of Teens by Age (2006)

Abstract

Teen retailers are doing their best to allure the youngsters by focusing on store designs and brands that connect with the teens. The retailers are also regularly introducing new products in their stores and updating their merchandise displays. With the teen population growing at a rate faster than the overall US population, strong sales are expected in the teen apparel market

The report focuses on the US teen apparel market - value and growth rate. It also discusses the key trends prevalent in the market. The report provides comprehensive analysis of the consumer behavior in the teen apparel market.

The report profiles the major market players, including their key business strategies. It also compares the shopping pattern and popularity of specialty retailers amongst the teenagers.

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