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Functional Foods & Nutraceuticals, Consumer Trends

Published by: HealthFocus

Published: Oct. 17, 2001 - 65 Pages


Table of Contents


Background

Key Trends Summary

Attitudes and Actions Toward Health and Nutrition

Positive Nutrition

Awareness of Functional Foods and Nutraceuticals

Benefit Interests

Labels and Claims

Know Your Target

Communications

Positioning

Abstract

This report from HealthFocus quickly and comprehensively brings you up to date on the consumer trends driving the market for functional foods and nutraceuticals; areas of interest among consumers; attitudes and behavior toward supplement use, the performance versus nutrition-as-medicine targets; influential health claims and label statements; the six key health market segments; and how to communicate functional benefits to shoppers effectively.

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