The Raw/Live Food Diet: a Rapidly Growing Sector in Natural, Organic and Healthy Food Industries : Market Research Report

The Raw/Live Food Diet: a Rapidly Growing Sector in Natural, Organic and Healthy Food Industries

Published by: In-Food

Published: Aug. 1, 2006 - 117 Pages

Introduction
Chapter 1: What is raw/live food?: 1.1 Definition; 1.2 Raw food & other diets; 1.3 Pros and cons; 1.4 Raw food & detox food; 1.5 Raw food & anti-ageing food
Chapter 2: What explain the trend?: 2.1 Food & health; 2.2 The vegetarian/vegan lifestyle; 2.3 The rising demand for natural food:; 2.4 The allergen-free market; 2.5 The GI index & diabetic friendly market
Chapter 3: What is the Raw/Live food offer available on the market today?: 3.1 Overview of the offer; 3.2 Products by categories; 3.3 Marketplace
Conclusion

Abstract

Change is underway in consumer's attitudes toward healthy food. Consumers are becoming more interested in detox, allergen-free foods and snacks that are actually good for them. Raw food manufacturers have entered the market with a new generation of products that have skyrocketing sales figures. Most of the companies are experiencing a double digit growth annually and some have a turnover of several millions already.

The once trendy low-carb lifestyle is clearly on its way out and “Low Fat” is so omnipresent that it has been rendered meaningless. Raw and Living food seems to be the likely contender to fill the void and win the hearts, minds and dollars of consumers.

Today, the diet is promoted for its health benefits, but also as a beauty and an anti-aging regimen. Raw Food is the new spa food -- and is being used alongside exercise to promote a better appearance. One need look no further than the many raw food cafes that are springing up in health clubs and spa centers all over the US and Australia.

What has become clear in recent years is that consumers are demanding more holistic approaches, not just diets. Consumers, having grown weary of diets like Atkins and South Beach are beginning to see natural options like live food and Ayurvedic diets as sustainable, long-term choices for maintaining health and weight. The growing demand for more allergen-free food is also helping to drive consumers towards this new health regimen.

To understand the pros and cons of the diet, we have analyzed all the raw and living products found in health food stores and forward-thinking supermarkets in the U.S, Canada, Australia, and England, interviewed 25 key people in the food and health industry, and spoken to consumers.

This report, which is the first marketing report on Raw & Living food available on the market, is going to inform you about the opportunities for food manufacturers and help you to answer the crucial question: should we participate in this trend?

Benefits:

Evaluate the market potential of an emerging new diet: Raw & Living food diet
Increase your market share by identifying the major growth opportunities in natural and health-oriented food
Anticipate and assess the future of natural and health-oriented foods
Capture the growing demand for detox, allergen-free and superfood products
Be the first to anticipate the new frontiers of food: food as a beauty and anti-ageing regimen & food as the new medicine
Not just about market figures - with 200 professionally-shot proprietary images, visualize the product ranges like you had the product in front of you

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The Raw/Live Food Diet: a Rapidly Growing Sector in Natural, Organic and Healthy Food Industries

Table of Contents

Abstract