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Consumer Demographics 2005 - Youth ConsumersPublished by: Verdict Research Ltd Published: May. 1, 2005 - 79 Pages Table of ContentsConsumer Demographics: Youth Consumers I © Verdict Research 2005 2 About Section 1: Executive summary 4 - At a glance summary 5 - Retail expenditure 6 - Shopper base & shopping around 7 - Loyalty 8 Section 2: Demographic change 9 - Long term population change 2004-2024 10 - Medium term population change 2004-2014 11 - Medium term population change by gender 2004-2014 12 - Influences on youth consumers & implications for retailers 13 Section 3: Market dynamics 14 - Range & price as drivers of loyalty 15 - Convenience & quality as drivers of loyalty 16 - Service & layout as drivers of loyalty 17 - Facilities & ambience as drivers of loyalty 18 Section 4: Shopping patterns 19 - Clothing 20 - Summary 20 - Key data 21 - Visited stores 22 - Main stores 23 - Conversion and loyalty 24 - Store compatibility 25 - DIY 26 - Summary 26 - Key data 27 - Visited stores 28 - Main stores 29 - Conversion and loyalty 30 - Store compatibility 31 - Electricals 32 - Summary 32 - Key data 33 - Visited stores 34 - Main stores 35 - Conversion and loyalty 36 - Store compatibility 37 - Food & grocery 38 - Summary 38 - Key data 39 - Visited stores 40 - Main stores 41 - Conversion and loyalty 42 - Store compatibility 43 continued ? - Footwear 44 - Summary 44 - Key data 45 - Visited stores 46 - Main stores 47 - Conversion and loyalty 48 - Store compatibility 49 - Homewares 50 - Summary 50 - Key data 51 - Visited stores 52 - Main stores 53 - Conversion and loyalty 54 - Store compatibility 55 - Music & video 56 - Summary 56 - Key data 57 - Visited stores 58 - Main stores 59 - Conversion and loyalty 60 - Store compatibility 61 - Personal care 62 - Summary 62 - Key data 63 - Visited stores 64 - Main stores 65 - Conversion and loyalty 66 - Store compatibility 67 Section 5: Winners and losers 68 - Clothing 69 - DIY 70 - Electricals 71 - Food & grocery 72 - Footwear 73 - Homewares 74 - Music & video 75 - Personal care 76 Appendix 77 - Basic methodology 78 - Detailed methodology 79 Abstract15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children. This means that often young customers shop around more and are consequently less loyal than older customers. Young shoppers are more likely to view shopping as a social event, and will spend more time browsing shops looking for items that appeal most. The spending habits of 15-24 year olds differ greatly from the population as a whole. Youth consumers spend proportionally far less on food & groceries than the general population with a greater emphasis placed on comparison shopping, particularly the clothing, footwear and music & video sub sectors.Get Full Details About This Report >> |
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