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Leisure Activities of Empty Nesters - USPublished by: Mintel International Group Ltd. Published: Jul. 1, 2005 - 89 Pages Table of ContentsIntroduction and Abbreviations Added insight Introduction Other relevant reports Definition Abbreviations & terms Abbreviations Terms Executive Summary The role of getting older and its effect on income, housing and leisure time Leisure time leaders Time spent at home means opportunity for a range of activities The emerging Internet-savvy empty nester Getting out of the house Keeping fit is a priority for empty nesters, but at lower intensity Demographics Empty nesters make up nearly half of all households Figure 1: Households, by lifestage, 2003 Figure 2: Graph: Households, by lifestage, 2003 Figure 3: Empty nest households relative to all households, by age of householder, 2003 Figure 4: Graph: Empty nest households relative to all households, by age of householder, 2003 Marital status of older adults Figure 5: Married people aged 45+, by gender and age, 2003 Labor force participation drops rapidly after age 59 Figure 6: Percent of people aged 45+ in the labor force, by age and gender, 2004 Household income Figure 7: Median household income for households headed by people aged 45+, by age of householder, 2003 Home ownership for eight in ten older adults Figure 8: Home ownership rates, by age of householder, 2004 Figure 9: Graph: Home ownership rates, by age of householder, 2004 Leisure Time Amount of leisure time during the week soars for empty nesters Along with more free time, empty nesters face changes in their day-to-day Figure 10: Amount of free time Monday-Friday, by lifestage group, 2004 Figure 11: Graph: Amount of free time Monday-Friday, by lifestage group, 2004 Figure 12: Amount of free time Monday-Friday, by gender, 2004 Figure 13: Amount of free time Monday-Friday, by age, 2004 Amount of leisure time on weekends is about the same as other lifestages Empty nesters seek structure in daily life Figure 14: Amount of free time on Saturday and Sunday, by lifestage group, 2004 Figure 15: Graph: Amount of free time on Saturday and Sunday, by lifestage group, 2004 Figure 16: Amount of free time on Saturday and Sunday, by gender, 2004 Figure 17: Amount of free time on Saturday and Sunday, by age, 2004 Leisure Activities Around the Home Preference for spending time at home Empty nesters appreciate what home has to offer Figure 18: Preference for spending time at home, by lifestage group, January-September 2004 Figure 19: Preference for spending time at home, by gender, January-September 2004 Figure 20: Preference for spending time at home, by age, January-September 2004 Games, hobbies, arts, and crafts Leisure interests shift as lifestages progress Figure 21: Participation in games, hobbies, arts, and crafts, by lifestage group, January-September 2004 Figure 22: Participation in games, hobbies, arts, and crafts, by gender, January-September 2004 Figure 23: Participation in games, hobbies, arts, and crafts, by age, January-September 2004 Other domestic leisure activities More empty nesters than other lifestage groups clean house for enjoyment Figure 24: Other leisure activities around the home, by lifestage group, January-September 2004 Figure 25: Other leisure activities around the home, by gender, January-September 2004 Figure 26: Other leisure activities around the home, by age, January-September 2004 Conclusions and observations Figure 27: Expectations for work in retirement, 2005 Media, The Internet, and Electronics Primary entertainment media Internet adoption lags among empty nesters—television rules Figure 28: Primary entertainment media, by lifestage group, January-September 2004 Figure 29: Primary entertainment media, by gender, January-September 2004 Figure 30: Primary entertainment media, by age, January-September 2004 Electronic and Internet-based activities Lack of comfort with technology limits activity Figure 31: Electronic and Internet-based activities, by lifestage group, January-September 2004 Figure 32: Electronic and Internet-based activities, by gender, January-September 2004 Figure 33: Electronic and Internet-based activities, by age, January-September 2004 Reading and listening to music Newspaper readership highest among empty nesters Figure 34: Reading and listening to music, by lifestage group, January-September 2004 Figure 35: Reading and listening to music, by gender, January-September 2004 Figure 36: Reading and listening to music, by age, January-September 2004 Conclusions and observations Figure 37: Incidence of online activity and use of search engines, by age, January-September 2004 Out-Of-Home Activities “Nightlife” activities Many activities wane, while dining out and others show signs of revival for empty nesters Figure 38: Participation in nightlife activities, by lifestage group, January-September 2004 Figure 39: Participation in nightlife activities, by gender, January-September 2004 Figure 40: Participation in nightlife activities, by age, January-September 2004 Educational and cultural activities With the kids out of the house, along goes visits to the zoo and the aquarium too Figure 41: Educational and cultural activities, January-September 2004 Figure 42: Educational and cultural activities, by gender, January-September 2004 Figure 43: Educational and cultural activities, by age, January-September 2004 Other out-of-home activities Engaging in much less active endeavors, many empty nesters are highly involved Figure 44: Other out-of-home activities, by lifestage group, January-September 2004 Figure 45: Other out-of-home activities, by gender, January-September 2004 Figure 46: Other out-of-home activities, by age, January-September 2004 Conclusions and observations Figure 47: With whom family/casual restaurants are visited, by age, January-September 2003 Figure 48: Games played when visiting a casino, by age and presence of children, August 2004 Sports, Recreation and Fitness Activities Sports participation Advancing age limits participation in strenuous sports Figure 49: Participation in sports, by lifestage group, January-September 2004 Figure 50: Participation in sports, by gender, January-September 2004 Figure 51: Participation in sports, by age, January-September 2004 Fitness activities and other recreation Empty nesters keep fit through a narrower range of activities than other lifestage groups Figure 52: Participation in fitness activities and other recreation, by lifestage group, January-September 2004 Figure 53: Participation in fitness activities and other recreation, by gender, January-September 2004 Figure 54: Participation in fitness activities and other recreation, by age, January-September 2004 Conclusions and observations Figure 55: Type of ailment for which homeopathic remedies or herbal supplements were purchased, by age, January 2004 Appendix: Research Methodology Consumer Research Sampling & Weighting TechnoMetrica TechnoExpresssm ICR Surveys EXCEL Simmons National Consumer Surveys Greenfield Online Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts AbstractDemand for leisure pursuits fuels a growing leisure and entertainment industry. But the types of pursuits people prefer differ according to various demographic characteristics. Younger people tend to have interests that differ markedly from older adults, while men and women often have clearly different ideas about how to spend their leisure time. In addition, people who have children generally spend a good of their leisure time engaging in activities that can be enjoyed by the whole family.In order to explore how these different groups seek to entertain themselves in their free time, Mintel has developed a series of reports on leisure activities that divides the population into three lifestage groups: younger adults without children, families with children, and empty nesters. Within each of these reports, consumer survey data commission by Mintel as well as data from the Simmons National Consumer Survey is used to delineate differences among various demographic segments within the lifestage groups, such as age and gender. The reports divide the population into three lifestage groups based on age and presence of children in the household. The reports and publication dates are listed below.
This report series is an update from Mintel’s 2002 series, which was published as named below. Get Full Details About This Report >> |
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