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Published by: Kalorama Information
Published: Apr. 1, 1998 - 235 Pages Now 25% off the original sale price of $3,250.
Table of Contents
Chapter One: Executive Summary
- The Product
- The Term "Nutraceutical"
- Roots of the Nutraceutical Concept
- Development of a Market for Nutraceuticals
- Regulatory Uncertainty
- Lack of Patent Protection
- Scientific Evidence Regarding the Relationship Between Diet and Health
- Food is a Better Source of Nutrients Than Supplements
- Change in Health Care Delivery Systems
- Consumer Concerns and Attitudes
- Growing Acceptance of Alternative and Complementary Medicine
- Factors Encouraging Manufacturer Participation
- Sales Estimates of Nutraceuticals
- The Regulatory Environment
- Regulating Related Products
- Marketing and Promotion of Nutraceuticals
- The Consumer Environment
- The Population is Aging
- Awareness of Nutrition
- Consumer Confusion and Skepticism
- An "Elite" Consumer
- Industry Structure
- Food Companies
- Pharmaceutical Companies
- Scope and Methodology
Chapter Two: The Product
- Evolving Nutritional Concerns
- Current Environment Favors Nutraceuticals
- Definition and Focus
- Definition of Nutraceutical Foods and Beverages
- Focus on Processed Foods and Beverages
- Related Terms and Products
- Functional Foods
- The Term Originated in Japan
- Phytochemicals
- Designer Foods
- Pharmafoods
- Fortified Foods
- Medical Foods and Foods for Special Dietary Use
- Foods Versus Drugs
- Other Terms
- Language, Culture, and Nutraceuticals
- Roots of the Nutraceutical Concept
- Food Fortification is a Modern Idea
- Folk Wisdom versus Medical Science
- Communicating the Nutraceutical Concept to the Public
- Some Substances That Provide Nutraceutical Benefits
- Antioxidants
- Vitamins
- B Vitamins
- Niacin
- Minerals
- Dietary Fiber
- Amino Acids
- Fatty Acids
- Phytochemicals and Botanicals
- Beneficial Bacteria
- Selected Nutraceutical Products Currently Marketed
Chapter Three: The Emerging Nutraceuticals Market
- Impediments to Development and Growth of a Market for Nutraceutical Foods and Beverages
- Regulatory Uncertainty
- Lack of Patent Protection
- Concerns of Public Health and Consumer Advocates
- Factors Favoring Development and Growth of a Market for Nutraceutical Foods and Beverages
- Scientific Evidence Regarding the Relationship Between Diet and Health
- Food is a Better Source of Nutrients Than Supplements Are
- Impact of Biotechnology
- Change in Health Care Delivery Systems
- Consumer Concerns and Attitudes
- Increasing Cost of Health Care
- Factors Encouraging Manufacturer Participation
- Sales Estimates of Nutraceuticals: In the Millions and Billions
- Sales and Success Rates in Related Categories
- Industry Structure
- Many Types of Participants
- Participants are Secretive about their Strategies
- The Competitive Situation
- Pharmaceutical and Small Food Companies Will Lead the Way
- Food Companies
- Pharmaceutical Companies
- Bioengineering Firms
- Strategic Partnerships
- The Global Market
- Distribution
- Marketing and Promotion
- Communicating Scientific Findings to Consumers
- Is the American Heart Association Selling Out?
- Recommendations from Health Care Practitioners
- The Media
- Sponsorships
- Consumer Education at the Retail Level
Chapter Four: The Regulatory Environment
- The Regulatory Structure
- Federal Trade Commission
- Regulatory Activities of the States
- Regulation Within the Food Industry
- Regulating Nutraceuticals
- Role of the Nutrition Labeling and Education Act in the Development of a Market for Nutraceuticals
- Regulating Related Products
- The Foundation for Innovation in Medicine Nutraceutical Initiative
- The Food and Drug Administration Shows Increasing Tolerance for Alternative Medicines
- Other Government Initiatives
- The Surgeon General's Report on Nutrition and Health
- "Dietary Guidelines for Americans"
- National Cancer Institute's Designer Food Project
- Eating Right Pyramid
- "5-A-Day for Better Health"
- US Public Health Service
- American Cancer Society
- National Institutes of Health's Office of Alternative Medicine
- National Academy of Sciences
- Regulatory Procedures in Other Countries
Chapter Five: The Consumer Environment
- You Are What You Eat: Mortality Statistics
- Coronary Heart Disease
- The Population is Aging
- Awareness of Nutrition
- Awareness of Nutraceuticals
- Alternative Medicine and the Healthy Eating Alternative
- One-Third of Americans Use Alternative Therapies
- Will Consumers Pay More for Nutraceuticals?
- Consumer Confusion and Skepticism
- Consumers Are Overwhelmed by Information Promulgated by the Media
- Consumers Trust the Media, Distrust Marketers
- Consumers Want Positive Messages
- Increasing Acceptance of Synthesized Foods
- In 1994, Consumers Were Wary of Biotechnology
- Today, Consumers Are Excited About Biotechnology
- Demographics and Psychographics
- An Older, Better Educated, More Affluent Consumer
- Health-Related Profiles of the 50-Plus Population
Chapter Six: Competitor Profiles
- Introduction
- Industry Structure
- Marketers Are Cautious, Especially About Health Claims
- Brand Equity a Major Concern
- Acquisitions and Partnerships
- Marketing Strategy Emphasizes Credibility
- AMBI Inc
- Cardia Salt Alternative
- Clinical Trials
- Marketing
- Nutrition
- Campbell Soup Company
- Center for Nutrition and Wellness
- Intelligent Quisine
- Celestial Seasonings, Inc
- Nutraceutical Teas
- Licensing Agreements
- Strategy
- Cultor Food Science, Inc
- Dannon Company, Inc
- Dannon Light with Added Calcium
- GalaGen, Inc
- Entrance Into Nutraceuticals
- Agreement With Lifeway Foods
- Ivax Corp
- Kellogg Company
- Functional Foods Division
- Kellogg Nutrition University
- Health Claim for Wheat Bran?
- Land O'Lakes, Inc
- Participation in the Nutraceuticals Market
- Mars, Inc
- Sports Nutrition Division
- VO2 Max
- Uncle Ben's
- Seeds of Change, Inc
- McNeil Consumer Products
- Stanol Ester
- Agreement with Neose Technologies
- Medical Foods, Inc
- NiteBite
- Other Products
- Strategy
- Monsanto Company
- Alliance with General Nutration Companies
- Calgene
- Nabisco, Inc
- Nestlé USA, Inc
- Clintec Nutrition Company
- Nestlé Clinical Nutrition
- Novartis Nutrition Corp
- Ocean Spray Cranberries, Inc
- Clinical Studies
- Marketing
- Procter & Gamble Company
- Quaker Oats Company
- Successful Petition to FDA for New Health Claim
- Ross Products
Appendix A: New Product Introduction
Appendix B: Regulatory Documents
Appendix C: Names And Addresses
- US Companies
- International Companies
- Organizations
AbstractNutraceuticals, or foods that deliver therapeutic or
preventative health benefits, are by all accounts, poised to
explode. Kalorama Information's new report provides an unprecedented
determination of current and potential sales of nutraceutical
foods and beverages; analyzes factors that promote growth; and
examines the successful overseas markets. The study also assesses
the impact of legislation on the market, and includes detailed
discussions of the consumer environment. Other issues covered
include: the costly approval process for nutraceuticals research in progress and the competitive environment.
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