|
|
Leisure Activities of Families - USPublished by: Mintel International Group Ltd. Published: Jun. 1, 2005 - 96 Pages Table of ContentsIntroductions and Abbreviations Added insight Introduction Other relevant reports Definition Abbreviations & Terms Abbreviations Terms Executive Summary One-third of U.S. households include children Working parents are the norm Free time is scarce in the family lifestage Men have more free time People with children prefer to stay home Television is the main entertainment media Children limit out-of-home leisure activities Age is the key factor in sports participation Family women are more likely to participate in fitness activities Demographics Households by lifestage and age Figure 1: Households by lifestage, 2003 Figure 2: Graph: Households, by lifestage, 2003 Figure 3: Households with children, by age of householder, 2003 Figure 4: Graph: Households with children, by age of householder, 2003 Marital status Figure 5: Married people, by gender and age, 2003 Labor force participation Figure 6: Percent of people aged 18 or older in the labor force, by age and gender, 2004 Figure 7: Labor force participation of parents, by age of children and gender of parent, 2004 Figure 8: Graph: Labor force participation of parents, by age of children and gender of parent, 2004 Household income Figure 9: Median household income of pre-family households, by age of householder, 2003 Homeownership Figure 10: Homeownership rates, by age of householder, 2004 Leisure Time Amount of leisure time during the week Having children and being employed limit free time the most Figure 11: Amount of free time, Monday - Friday, by lifestage group, March 2005 Figure 12: Amount of free time, for adults with families, Monday - Friday, by gender, March 2005 Figure 13: Amount of free time, for adults with families, Monday - Friday, by age, March 2005 Figure 14: Graph: Amount of free time, for adults with families, Monday - Friday, by age, March 2005 Figure 15: Amount of free time, for adults with families, Monday - Friday, by employment status, March 2005 Amount of leisure time on weekends Family respondents have lowest average amount of weekend free time Figure 16: Amount of free time on Saturday and Sunday, by lifestage group, March 2005 Figure 17: Amount of free time for adults with families, on Saturday and Sunday, by gender, March 2005 Figure 18: Amount of free time for adults with families, on Saturday and Sunday, by age, March 2005 Figure 19: Graph: Amount of free time for adults with families, on Saturday and Sunday, by age, March 2005 Leisure Activities Around the Home Preferences for spending time at home Presence of children keeps parents around the home Figure 20: Preference for spending time at home, by activity, by lifestage group, January - September 2004 Figure 21: Preferences for spending time at home, adults with families, by gender, January - September 2004 Figure 22: Preferences for spending time at home, adults with families, by age, January - September 2004 Games, hobbies, arts, and crafts The fun in cooking and games yield to parental duties Figure 23: Participation in games, hobbies, arts, and crafts, by lifestage group, January - September 2004 Figure 24: Participation in games, hobbies, arts, and crafts, by adults with families, by gender, January - September 2004 Figure 25: Participation in games, hobbies, arts, and crafts, by adults with families, by age, January - September 2004 Other domestic leisure activities A captive audience, families enjoy simple pleasures Figure 26: Other leisure activities around the home, by lifestage group, March 2005 Figure 27: Other leisure activities around the home, by adults with families, by gender, March 2005 Figure 28: Other leisure activities around the home, by adults with families, by age, March 2005 Conclusions and observations Figure 29: Attitudes towards maintaining family traditions and holiday decorating, by presence of children, January 2005 Figure 30: Frequency of home improvement purchases, by marital status and children in household, November 2004 Media, the Internet, & Electronics Primary entertainment media Television is king, but Internet is becoming a family favorite Figure 31: Primary entertainment media, by lifestage group, January - September 2004 Figure 32: Primary entertainment media, for adults with families, by gender, January - September 2004 Figure 33: Primary entertainment media, for adults with families, by age, January - September 2004 Electronic and Internet-based activities Electronic entertainment and Internet activities strongest among younger parents Figure 34: Electronic and Internet-based activities, by lifestage group, March 2005 Figure 35: Electronic and Internet-based activities, for adults with families, by gender, March 2005 Figure 36: Electronic and Internet-based activities, for adults with families, by age, March 2005 Reading and listening to music Magazine, book and newspaper readership lower among family respondents Figure 37: Reading and listening to music, by lifestage group, January - September 2004 Figure 38: Reading and listening to music, by adults with families, by gender, January - September 2004 Figure 39: Reading and listening to music, by adults with families, by age, January - September 2004 Conclusions and observations Figure 40: Incidence of online activity, by age, January 2004-September 2004 Figure 41: Mobile phone ownership, by presence of children in the household, January-September 2004 Out-Of-Home Activities “Nightlife” activities Trading off the nightlife for time at home with kids Figure 42: Participation in nightlife activities, by lifestage group, January - September 2004 Figure 43: Participation in nightlife activities, by adults with families, by gender, January - September 2004 Figure 44: Participation in nightlife activities, by adults with families, by age, January - September 2004 Education and cultural activities The zoo is the family thing to do, education courses driven by pre-family adults Figure 45: Education and cultural activities, January - September 2004 Figure 46: Education and cultural activities, by adults with families, by gender, January - September 2004 Figure 47: Education and cultural activities, by adults with families, by age, January - September 2004 Other out-of-home activities Shopping, religious activities and volunteering are stronger among families Figure 48: Other out-of-home activities, by lifestage group, March 2005 Figure 49: Other out-of-home activities, by adults with families, by gender, March 2005 Figure 50: Other out-of-home activities, by adults with families, by age, March 2005 Conclusions and observations Figure 51: Out-of-home entertainment expenditures, cost for a family of four, 2000-2004 Figure 52: Holiday participation, by incidence of participations and spending, January 2005 Sports, Recreation, & Fitness Activities Sports participation Having kids at home doesn’t restrict participation in sports Figure 53: Participation in sports, by lifestage group, January - September 2004 Figure 54: Participation in sports, by adults with families, by gender, January - September 2004 Figure 55: Participation in sports, by adults with families, by age, January - September 2004 Fitness activities and other recreation Active lifestyles remains strong until adults reach the empty nester lifestage Figure 56: Participation in fitness activities and other recreation, by lifestage group, January - September 2004 Figure 57: Participation in fitness activities and other recreation, by adults with families, by gender, January - September 2004 Figure 58: Participation in fitness activities and other recreation, by adults with families, by age, January - September 2004 Conclusions and observations Figure 59: Sports drink purchase, by presence of children, November 2004 Figure 60: Incidence of belonging and using health club and regularity of exercise, by age, November 2003 Appendix: Research Methodology Consumer Research Sampling & Weighting Technometrica TechnoExpresssm ICR Surveys EXCEL Simmons National Consumer Surveys Greenfield Online Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts AbstractDemand for leisure pursuits fuels a growing leisure and entertainment industry. But the types of pursuits people prefer differ according to various demographic characteristics. Younger people tend to have interests that differ markedly from older adults, while men and women often have clearly different ideas about how to spend their leisure time. In addition, people who have children generally spend a good of their leisure time engaging in activities that can be enjoyed by the whole family.
In order to explore how these different groups seek to entertainment themselves in their free time, Mintel has developed a series of reports on leisure activities that divides the population into three lifestage groups: younger adults without children, families with children, and empty nesters. Within each of these reports, consumer survey data commission by Mintel as well as data from the Simmons National Consumer Survey is used to delineate differences among various demographic segments within the lifestage groups, such as age and gender.
|
|
|||
|
About MarketResearch.com
|
||||