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PepsiCo case study: exploiting the low carbohydrate phenomenonPublished by: Datamonitor Published: Jun. 29, 2005 - 17 Pages Table of ContentsTABLE OF CONTENTS ABOUT DATAMONITOR 2 WHAT IS THIS REPORT ABOUT? 3 INTRODUCTION 6 CASE STUDY 7 Pepsi Edge 7 Frito-Lay 8 New product development - PepsiCo low carb products 9 CONCLUSIONS 15 RESEARCH METHODOLOGY 16 RELATED RESEARCH 17 LIST OF FIGURES Figure 1: Pepsi Edge Soft Drink - Full Flavor 9 Figure 2: Doritos Edge 6g Net Carbs Tortilla Chips - Nacho Cheesier! 10 Figure 3: Tostitos Edge Low-Carb Tortilla Chips 11 Figure 4: Quaker Q-Smart Snack Crisps - Zesty Ranch 12 Figure 5: Quaker Q-Smart Snack Bar - Peanut Butter Chocolate Chip; Cranberry Almond 13 Figure 6: SoBe Adrenaline Rush Maximum Energy Supplement - Sugar-Free; Original 14 AbstractIntroductionThis report on PepsiCo forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market Get Full Details About This Report >> |
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