South America Household Products

While there was a double-digit percentage value increases in both current and constant value sales in air care in Bolivia in 2024, volume growth was much more modest, as significant price rises dampened volume sales. This was particularly for imported brands, where a severe shortage of US dollars, o ...

Value sales continued to be significant for bleach in Bolivia in 2024, though volume growth was muted, and it was one of the weakest performing home care products in terms of volume growth. Increasingly, consumers are opting for alternatives such as multi-purpose cleaners, which have less chemicals ...

In 2024, retail volume sales of polishes in Chile continued to decline, as busy local consumers became less interested in maintaining various chores or using these products. Unlike many other home care categories, polishes is no longer viewed as essential, and the lack of innovation from manufacture ...

In 2024, home care in Argentina experienced a significant retail volume decline, primarily driven by an economic recession, currency depreciation, and persistently high inflation. The new government that took office in December 2023 implemented a drastic devaluation of the Argentine peso, reducing i ...

Sales of toilet care declined in current value terms in 2024. The reduced demand for rim blocks and toilet liquids/foam along with a price reduction in in-cistern devices, the largest category, were behind the drop in sales. Products for the specific cleaning and maintenance of toilets are not consi ...

Surface care in Bolivia registered healthy volume growth in 2024, with locally produced brands, including from global players such as Unilever, performing better than imported brands, which saw prices rise significantly. There was a scarcity of US dollars in the formal financial system due to sharp ...

Dishwashing registered healthy volume growth in Bolivia in 2024, in what is an essential in local households. Hand dishwashing continued to dominate and prices remained fairly stable, with consumers opting for economy brands in general. Value sales for automatic dishwashing continued to be low, as p ...

In 2024, home care in Chile recorded a mixed performance, with some categories recording marginal value growth but a contraction in volume sales. This was primarily due to the prioritisation of purchases by Chilean consumers after two years of historically high double-digit inflation rates, in line ...

In 2024, price increases in air care were more modest compared to the previous two years. Although overall sales improved in retail volume terms, the performances were varied across the different air care categories. For instance, candle, gel, and other air care products continued to display a decli ...

Private label now dominates sales of bleach in Colombia having taken further share from traditional brands like Clorox Chlorine Bleach in 2024. The high penetration of private label bleach in Colombian households has, however, had a negative impact on growth in current value terms, with it serving t ...

Surface care saw muted growth in retail volume terms in 2024, representing only a slight increase compared to the previous year. Unit prices for products in this category remained stable due to intense competition among discounters, supermarkets, and hypermarkets and the rapid rise of private label. ...

Sales of polishes continued to decline in current value and retail volume terms in 2024, driven by a reduction in demand and more moderate price increases compared to the previous two years. Shoe polish, which accounts for the largest share of category sales, witnessed a reduction in demand. This de ...

Laundry care in Bolivia registered modest volume growth in 2024, with rising prices dampening volume growth to an extent. Scarcity of US dollars in the formal financial system put pressure on prices for imports, as well as inputs for production. This was due to sharp falls in foreign currency reserv ...

Facing competition from multi-purpose cleaners and home care disinfectants, the retail volume and current value growth rates of bleach decelerated in Brazil in 2024 compared with the previous year. Alternative cleaning products that serve more than one purpose gained traction, with bleach also being ...

Home care in Bolivia registered healthy current value growth, though volume growth was much more moderate. There were serious challenges for the economy in 2024 and this dampened volume growth to an extent. There was a severe shortage of US dollars owing to falling foreign reserves arising from decl ...

Laundry care in Peru experienced modest growth in retail volume terms in 2024. Powder detergents remained the largest segment, as these products remain the primary choice for washing clothes in local households. Nevertheless, the market saw a slight decline in current value as core brands began to l ...

In 2024, retail value sales of bleach in Argentina grew by 257%, while retail volume sales fell by 4%. Home disinfectants, all-purpose cleaning wipes, and bleach are the cleaning products most strongly associated with disinfection in Argentina. Among these products, bleach posted the smallest declin ...

The toilet care category in Argentina recorded a retail value uplift of 177% in 2024, while retail volume saw a decline of 17%. As consumers' disposable incomes sharply fell during the economic downturn, many began cutting back on products that were not perceived as strictly necessary. While toilet ...

The market for surface care in Peru saw moderate growth in retail volume terms in 2024, with multi-purpose cleaners leading the way. Compared to specialised surface cleaning products, these offerings have benefited from the normalisation of cleaning habits following the pandemic. During the COVID-19 ...

Dishwashing products in Peru registered modest growth in retail volume terms in 2024, following the fluctuations caused by the pandemic. The high household penetration of hand dishwashing products has ensured a steady demand, with such items considered a priority in terms of weekly spending. A key d ...

Polishes in Brazil saw declines in both retail volume and current value terms in 2024. Cleaning habits have been changing in the country due to the entry of younger generation consumers in the market, as well as the rise of single-person households looking to save space and time, which is leading to ...

Facing a fiercely competitive environment, dishwashing continued to grow in both retail volume and current value terms in Brazil in 2024, pushed by the good performance of hand dishwashing, and the easing of inflationary pressure. Despite being a category where the product is seen and used daily by ...

Despite an overall decline in retail volume terms in 2024, the penetration of bleach among Chilean households remained extremely high at the end of the review period, with this maturity limiting further growth prospects. During difficult economic situations, local consumers tend to adjust their blea ...

Toilet care products in Brazil maintained retail volume and current value growth in 2024. However, the inflationary pressure that hit the country over recent years drove the rise of regional brands, which led toilet care to see a deceleration of value growth in 2024, while accelerating its volume gr ...

As overall inflation rates eased, and the basic basket of goods exerted less pressure on home care products, surface care in Brazil continued to grow in both retail volume and current value terms in 2024. While home care wipes and floor cleaning systems saw the strongest value growth rate, this was ...