Category: Household Cleaners
South America Household Cleaners
-
Wipes in Ecuador
... promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. On ... Read More
-
Wipes in Brazil
... following the COVID-19 pandemic. Personal wipes continued to account for the vast majority of sales, and also experienced remarkable growth in 2024, significantly outpacing other retail hygiene categories. It saw double-digit increases in both current... ... Read More
-
Wipes in Chile
... baby wipes, the largest value category overall, and consumers abandoning more stringent cleaning habits initially adopted in response to COVID-19, instead opting for more economical options. In the case of facial cleansing wipes, consumers have ... Read More
-
Wipes in Uruguay
... of the Argentine peso. There was also a significant decline in smuggling into Uruguay. Euromonitor International's Wipes in Uruguay report offers a comprehensive guide to the size and shape of the market at a national ... Read More
-
Wipes in Argentina
... decrease in consumers' disposable income during the period, limited consumer awareness for some categories, and relatively high unit prices. The steep rise in inflation during the first quarter of 2024 was the primary factor behind ... Read More
-
Wipes in Peru
... using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/diapers/pants have made notable efforts to boost the penetration of wipes through cross-category promotions. Such offers had a notable ... Read More
-
Wipes in Bolivia
... abroad, which pushed up retail prices. Baby wipes is the largest category and most dynamic wipes category in Bolivia. Baby wipes sales rose dramatically in the post-pandemic era, as wet wipes were used in more ... Read More
-
Wipes in Colombia
... birth rates and budget-conscious consumers reducing purchases of non-essential products. Many households shifted back to using water and soap as more affordable alternatives, deprioritising wipes for non-baby-related use. Euromonitor International's Wipes in Colombia report offers ... Read More
-
Home Care in Paraguay
... helped to boost consumer spending power, poverty remained high in the country. Another important driver for local retailers distributing home care products in Paraguay in 2024 was the reduction of small and medium-scale smuggling from ... Read More
-
Home Care in Uruguay
... between the official and informal exchange rates in Argentina narrowed, which reduced the price differential between home care products in these two countries as the Argentine government initiated a program of economic deregulation under the ... Read More
-
Surface Care in Uruguay
... surface care continued to decline, albeit at a slower rate than in 2023. Moreover, growth in retail current value sales remained below the compound annual growth rate for the review period, as COVID-19 had driven ... Read More
-
Toilet Care in Uruguay
... constant value sales were lower in 2024 than in 2019. Euromonitor International's Toilet Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
-
Polishes in Uruguay
... reduction in inflation) and a reduction in smuggling from neighbouring Argentina during 2024, all segments of polishes saw sales decline during the year. This was because new lifestyle habits have negatively affected polishes to a ... Read More
-
Bleach in Uruguay
... sales declined steadily during the remainder of the review period, as the threat posed by the pandemic diminished. An improving economic situation also had a deleterious effect on demand for bleach in 2024, as the ... Read More
-
Polishes in Ecuador
... to drought that hampered hydroelectricity production, leading to frequent blackouts. Polishes, often seen as non-essential, were less of a priority for consumers and players responded by reducing stock levels and promotional activity and instead focused ... Read More
-
Toilet Care in Ecuador
... for maintaining toilet hygiene. Moreover, the prevailing economic challenges in Ecuador led consumers to exercise caution in discretionary spending, further constraining the demand for toilet care. Euromonitor International's Toilet Care in Ecuador market report offers ... Read More
-
Home Care in Ecuador
... a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months. Euromonitor International's Home Care in Ecuador market ... Read More
-
Bleach in Ecuador
... due to drought that hampered hydroelectricity production, leading to frequent blackouts. With heightened price sensitivity, more affordable private label gained, particularly as bleach is seen as a generic product, with little to differentiate between branded ... Read More
-
Surface Care in Ecuador
... due to drought that hampered hydroelectricity production, leading to frequent blackouts. As such, with consumers being highly price sensitive, multi-purpose cleaners remained one of the best-selling products within surface care. Multi-purpose cleaners are seen as ... Read More
-
Bleach in Bolivia
... are opting for alternatives such as multi-purpose cleaners, which have less chemicals and are less abrasive than pure bleach. Euromonitor International's Bleach in Bolivia market report offers a comprehensive guide to the size and shape ... Read More
-
Polishes in Peru
... households have become more cautious with their spending, prioritising essential items. An important trend is the growing popularity of multi-purpose cleaners, which have not only gained traction over more specialised cleaning products but have also ... Read More
-
Toilet Care in Peru
... the home, has served to hinder demand. Moreover, the challenging economic environment has slowed recovery across many categories, including toilet care, with such products seeing a reduction in consumer awareness. Euromonitor International's Toilet Care in ... Read More
-
Home Care in Peru
... spending, with many opting to downgrade to more affordable brands. Additionally, several categories have witnessed the growing presence of private-label offerings. In response, most companies have reduced unit prices to stimulate purchases and maintain their ... Read More
-
Home Care in Brazil
... the last few years, many Brazilian consumers were willing to trade down when it came to home care products, leading the industry to see stronger growth in retail volume terms than in current value terms ... Read More
-
Toilet Care in Chile
... high promotional activity during the year by supermarkets and hypermarkets. Nevertheless, these promotions encouraged some purchases as consumers looked for attractive deals, resulting in a slowdown in retail volume decline compared to the previous year. ... Read More
Research Assistance
