South America Household Products

Retail current value sales of air care rebounded in 2024, but they continued to decline in constant value terms, albeit at a slower rate than in previous years. Earlier in the review period, air care demand in Uruguay was negatively impacted by cross-border shopping in Argentina, but this trend weak ...

There was a sharp acceleration in retail current value sales of home care in 2024, with a decrease in small and medium-scale smuggling from neighbouring Argentina a key driver. Cross-border smuggling waned as the gap between the official and informal exchange rates in Argentina narrowed, which reduc ...

Retail volume and current value sales of surface care continued to rise at a robust pace in 2024, supported by a decrease in low-level smuggling from Argentina to Uruguay. However, retail constant value sales of surface care continued to decline, albeit at a slower rate than in 2023. Moreover, growt ...

Retail value sales of polishes decreased in both current and constant value sales during both 2024 and the review period as a whole. Although demand was supported by an improving economic environment (most notably a reduction in inflation) and a reduction in smuggling from neighbouring Argentina dur ...

Having exhibited strong growth earlier in the review period, both current and constant retail value sales of toilet care declined in 2024. The waning threat of COVID-19 played a major role in this, as retail constant value sales were lower in 2024 than in 2019. Euromonitor International's Toilet Car ...

The rate of growth in retail current value sales of bleach slowed significantly in 2023. Moreover, both retail constant value sales and retail volume sales declined. Having surged in 2020 due to COVID-19, retail volume sales declined steadily during the remainder of the review period, as the threat ...

There was a significant acceleration in the rate of growth in retail current value sales of laundry care in Uruguay during 2024. In line with the trend observed in the last decade, liquid detergents continued to significantly outperform powder detergents in terms of retail current value sales during ...

Value and volume sales were largely unchanged for laundry care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth in laundry care. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production ...

Value and volume sales were largely unchanged for polishes in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequen ...

Dishwashing in Ecuador registered healthy current value growth in 2024, though volume growth was more muted. With severe drought drastically reducing hydroelectric production, there were frequent power outages. This, on top of serious security issues, led consumers to spend more time at home, and as ...

The picture was bleak for home care in Ecuador in 2024, with marginal current value growth and a slight fall in volume sales. Ecuador encountered a series of challenges in 2024. Notably, in early 2024, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose ni ...

Air care was the best performing home care product in Ecuador in 2024, registering both healthy current value and volume growth. This was in spite of ongoing economic challenges. The desire for a more pleasant living space during challenging times fuelled demand for air care, as it is seen as an aff ...

Value sales continued to be low for toilet care in Ecuador in 2024, and with volume sales falling. Consumers generally perceive toilet care as an unnecessary expenditure and feel that basic cleaning products are adequate for maintaining toilet hygiene. Moreover, the prevailing economic challenges in ...

Bleach in Ecuador in 2024 registered a fall in both value and volume sales. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to frequent b ...

Value and volume sales were largely unchanged for surface care in Ecuador in 2024. A series of challenges adversely affected economic activity and dampened growth. This included a security crisis and a severe electricity crisis due to drought that hampered hydroelectricity production, leading to fre ...

Volume sales of hand dishwashing saw steady growth in 2024. The category has high penetration in Colombian households and there were no remarkable events to support a dramatic change in its trajectory. Liquid formats saw stronger growth compared to solid/cream presentations, driven mostly by the low ...

Laundry care products saw strong growth in retail volume terms in 2024, boosted by more stable prices. The price of laundry care increased sharply in 2022 and 2023 due to spiralling costs and high inflation, but 2024 saw greater stability with some brands even delivering price reductions. These pric ...

The inflation rates experienced since the pandemic made Brazilian consumers more likely to try out new laundry care brands. Emergent regional brands have been attracting consumer interest due to the good perception of the quality and cost-benefit ratio of such products, which led laundry care in Bra ...

The home care market in Peru experienced a slight decline in current value terms in 2024, driven primarily by the sluggish recovery of the local economy. This economic slowdown made consumers more cautious with their spending, with many opting to downgrade to more affordable brands. Additionally, se ...

Home care in Brazil maintained growth in both retail volume and current value terms in 2024, with increases seen across most categories. However, still feeling the residual effects of inflation, which hit the country over the last few years, many Brazilian consumers were willing to trade down when i ...

The toilet care market registered a slight decline in volume sales in 2024, following a sharper decrease in the previous year. The return to normal, pre-pandemic lifestyles, with people working in offices and studying outside the home, has served to hinder demand. Moreover, the challenging economic ...

In 2024, the polishes market in Peru experienced flat performance in retail volume terms as consumers increasingly sought to save money on home care products. Due to the continuing effects of the 2023 economic recession, households have become more cautious with their spending, prioritising essentia ...

In 2024, retail value sales for surface care in Argentina rose by 197%, while retail volume fell by 12%. Euromonitor International's Surface Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ...

In 2024, retail value sales of polishes grew by 195% in Argentina, while retail volume fell by 17%. Euromonitor International's Polishes in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic ...

Despite further current value growth for toilet care in Chile in 2024, this was mainly driven by another rise in the average unit price. This continued to negatively impact overall demand for the category, despite high promotional activity during the year by supermarkets and hypermarkets. Neverthele ...