Chile Household Products

Wipes in Chile recorded a second consecutive year of value sales decline in 2024, indicating a slowdown following double-digit growth at the height of the pandemic. This was primarily due to decreasing birth rates affecting baby wipes, the largest value category overall, and consumers abandoning mor ...

Despite further current value growth for toilet care in Chile in 2024, this was mainly driven by another rise in the average unit price. This continued to negatively impact overall demand for the category, despite high promotional activity during the year by supermarkets and hypermarkets. Neverthele ...

In 2024, retail volume sales of polishes in Chile continued to decline, as busy local consumers became less interested in maintaining various chores or using these products. Unlike many other home care categories, polishes is no longer viewed as essential, and the lack of innovation from manufacture ...

In 2024, home care in Chile recorded a mixed performance, with some categories recording marginal value growth but a contraction in volume sales. This was primarily due to the prioritisation of purchases by Chilean consumers after two years of historically high double-digit inflation rates, in line ...

Despite an overall decline in retail volume terms in 2024, the penetration of bleach among Chilean households remained extremely high at the end of the review period, with this maturity limiting further growth prospects. During difficult economic situations, local consumers tend to adjust their blea ...

Although dishwashing in Chile recorded a marginal decline in value terms in 2024, retail volume sales witnessed an upturn during the year. This was mostly driven by significant promotional activity within the category. Greater success was enjoyed by brands offering dishwashing products retailing for ...

Laundry care in Chile, despite being relatively inelastic, experienced a slowdown in value growth in 2024. This was primarily due to heavy promotional activity that drove up volume sales but did not significantly impact price. However, within laundry care, fabric softeners and the more modern format ...

Despite retail volume declines in 2024, overall demand for air care in Chile remained significantly higher than pre-pandemic levels, as local consumers were interested in adding pleasant scent to spaces around the home. This trend mainly supported demand for the dominant spray/aerosol air fresheners ...

Despite a significant focus on the disinfection aspect of surface care in Chile during the pandemic, volume sales of the category continued to decline towards the end of the review period. The demand for these products, previously considered a priority at the height of COVID-19, has dropped below pr ...

Air Treatment Products in Chile Retail volume sales of air treatment products are expected to increase in Chile in 2024. After experiencing a notable contraction during the previous two years, caused by the late arrival of warm weather, the air treatment products category is set to return to growth ...

Air Freshener Market in Chile 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the ai ...