Colombia Household Products

Although price increases in wipes were moderate in 2024, retail value sales declined, mainly driven by personal wipes, the largest category. Baby wipes accounted for most volume sales, yet this category contracted due to declining birth rates and budget-conscious consumers reducing purchases of non- ...

The Colombian Home and Laundry Care Industry Report Description This report presents an overview of the Colombian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030F) ...

Volume sales of hand dishwashing saw steady growth in 2024. The category has high penetration in Colombian households and there were no remarkable events to support a dramatic change in its trajectory. Liquid formats saw stronger growth compared to solid/cream presentations, driven mostly by the low ...

Laundry care products saw strong growth in retail volume terms in 2024, boosted by more stable prices. The price of laundry care increased sharply in 2022 and 2023 due to spiralling costs and high inflation, but 2024 saw greater stability with some brands even delivering price reductions. These pric ...

Sales of toilet care declined in current value terms in 2024. The reduced demand for rim blocks and toilet liquids/foam along with a price reduction in in-cistern devices, the largest category, were behind the drop in sales. Products for the specific cleaning and maintenance of toilets are not consi ...

In 2024, price increases in air care were more modest compared to the previous two years. Although overall sales improved in retail volume terms, the performances were varied across the different air care categories. For instance, candle, gel, and other air care products continued to display a decli ...

Private label now dominates sales of bleach in Colombia having taken further share from traditional brands like Clorox Chlorine Bleach in 2024. The high penetration of private label bleach in Colombian households has, however, had a negative impact on growth in current value terms, with it serving t ...

Surface care saw muted growth in retail volume terms in 2024, representing only a slight increase compared to the previous year. Unit prices for products in this category remained stable due to intense competition among discounters, supermarkets, and hypermarkets and the rapid rise of private label. ...

Sales of polishes continued to decline in current value and retail volume terms in 2024, driven by a reduction in demand and more moderate price increases compared to the previous two years. Shoe polish, which accounts for the largest share of category sales, witnessed a reduction in demand. This de ...

Inflation began to stabilise during 2024 and as a result prices in most categories within home care registered a more moderate increase after the price hikes seen in the previous two years. Although Colombians continue to be challenged by tight budgets and a high cost of living, basic home care prod ...

Air Treatment Products in Colombia Air treatment products was the most dynamic category in consumer appliances in retail volume terms in 2024 after another year of strong growth. These products saw strong growth throughout the review period but sales saw particularly strong growth in 2023 and 2024 a ...

Home Care Packaging in Colombia Metal tins, already the leading pack type in polishes, have been recording very strong unit volume growth in recent years and therefore also gaining further share in the category. Metal tins have gained consumer trust in terms of preserving the product quality for ext ...

Wipes in Colombia In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period, as the convenience it provided ch ...

Colombia Household Cleaning Product Market Overview, 2028 In many Colombian households, especially in rural areas or among older generations, traditional cleaning methods using natural ingredients are still prevalent. These methods often involve using items like vinegar, baking soda, lemon, and othe ...

Colombia Air Freshener Market Overview, 2028 The air freshener market in Colombia is a growing industry due to Growing awareness of personal and home hygiene, Growing awareness of personal and home hygiene, Innovative product offerings, Changing consumer preferences these are the driving factors tha ...

Air Freshener Market in Colombia 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to the ...

Latin America Detergent Market Size, Share & Trends Analysis Report By Product (Laundry, Household & Kitchen), By Application (Residential, Commercial, Industrial), By Country, and Segment Forecasts, 2018 - 2025 The Latin America detergent market size is anticipated to reach USD 28.08 billion by 202 ...