Peru Household Products

Wipes in Peru witnessed a rebound in value sales over 2024, driven mainly by the solid performance of baby wipes. Baby wipes clearly stands out as the most important option on the market, with households using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/dia ...

The home care market in Peru experienced a slight decline in current value terms in 2024, driven primarily by the sluggish recovery of the local economy. This economic slowdown made consumers more cautious with their spending, with many opting to downgrade to more affordable brands. Additionally, se ...

The toilet care market registered a slight decline in volume sales in 2024, following a sharper decrease in the previous year. The return to normal, pre-pandemic lifestyles, with people working in offices and studying outside the home, has served to hinder demand. Moreover, the challenging economic ...

In 2024, the polishes market in Peru experienced flat performance in retail volume terms as consumers increasingly sought to save money on home care products. Due to the continuing effects of the 2023 economic recession, households have become more cautious with their spending, prioritising essentia ...

Laundry care in Peru experienced modest growth in retail volume terms in 2024. Powder detergents remained the largest segment, as these products remain the primary choice for washing clothes in local households. Nevertheless, the market saw a slight decline in current value as core brands began to l ...

The market for surface care in Peru saw moderate growth in retail volume terms in 2024, with multi-purpose cleaners leading the way. Compared to specialised surface cleaning products, these offerings have benefited from the normalisation of cleaning habits following the pandemic. During the COVID-19 ...

Dishwashing products in Peru registered modest growth in retail volume terms in 2024, following the fluctuations caused by the pandemic. The high household penetration of hand dishwashing products has ensured a steady demand, with such items considered a priority in terms of weekly spending. A key d ...

Bleach experienced a decline in retail volume sales in 2024, largely due to a reduction in disinfection habits. This shift is reflected in the less frequent purchase of bleach products, as well as a decrease in household penetration compared to 2023. In terms of pricing, there has been a downward sh ...

In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in high ...