Macedonia General Cosmetics & Personal Care

Value sales of baby and child-specific products in North Macedonia rose in 2024. Steady growth was noted despite high product prices, which were a lingering effect of inflation that has begun to subside. A significant driver of this growth was the rising consumer interest in specialised products des ...

North Macedonia’s ageing population was a significant contributing factor to the growth of retail adult incontinence in current value terms in 2024. The category is experiencing increased consumer demand, driven by improved living standards and a growing interest in adult incontinence products that ...