Category: Cosmetics & Personal Care
Asia Cosmetics & Personal Care
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Baby and Child-Specific Products in South Korea
... higher than adult products or general-use items, they tend to sell well. As a result, new players, in addition to the existing ones, are entering the category and driving growth. Not only cosmetics companies, but ... Read More
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Bath and Shower in Japan
... However, rising from a low base, it was intimate hygiene which saw the strongest value growth rate in 2024. Meanwhile, premium products within major categories such as bath additives and body wash/shower gel performed well, ... Read More
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Oral Care in Taiwan
... care and sought out price promotions when shopping. Nonetheless, most consumers remained loyal to brands and were reluctant to switch, instead looking for the best deals of their chosen brand. Euromonitor International's Oral Care in ... Read More
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Deodorants in South Korea
... mists (also included within deodorants) and with fragrances, and product development is also slower. Genetic factors also contribute to less body odour for South Koreans, which limits sales, while for those who do have a ... Read More
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Sun Care in Taiwan
... leading to the cancellation of many outdoor activities and plans. Nonetheless, the hotter weather still acted as a reminder to wear sun care. A growing number of people apply high SPF sun protection when they ... Read More
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Premium Beauty and Personal Care in Taiwan
... due to ongoing inflationary pressure, changes in consumption and the higher frequency of promotions. These factors have affected premium sales as many consumers reduced consumption and shifted away from buying luxury beauty and personal care. ... Read More
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Bath and Shower in China
... economic recovery has led consumers to lower their long-term income growth expectations, resulting in more rational and cautious spending behaviour. When purchasing non-essential goods, consumers are increasingly price-sensitive and value-conscious, particularly when it comes to ... Read More
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Oral Care in China
... and power toothbrushes offset most of these gains. Euromonitor International's Oral Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Depilatories in China
... blades saw the most dynamic performance in 2024, with sales rising in the high single digits in current value terms. As brands continue to offer upgraded high-quality shaving products that meet the needs of women, ... Read More
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Men's Grooming in Japan
... brands. While men’s hair care, the largest category within men’s grooming, experienced a slowdown in value growth due to the saturation of booming emerging brands, and intensified competition, men’s deodorants recorded the most dynamic value ... Read More
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Hair Care in Taiwan
... year 2024 saw much longer periods of high temperatures, encouraging consumers to wash their hair more frequently. Shampoos was the largest category within hair care and largely benefitted from the uptick in consumption. Consumers assess ... Read More
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Colour Cosmetics in China
... and asset depreciation due to real estate price reductions, led consumers to be more cautious, especially when it came to non-essentials such as colour cosmetics. Besides, after years of rapid growth, colour cosmetics in China ... Read More
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Premium Beauty and Personal Care in South Korea
... in this year compared with the previous year. However, the overall trend remained similar, with no significant shifts. Categories benefiting from gifting demand, such as hand care, continued to perform particularly well. The popularity of ... Read More
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Colour Cosmetics in Taiwan
... cosmetics, with Japan and South Korea ranking among the top three travel destinations for Taiwanese outbound travellers. Taiwanese consumers are keen to buy colour cosmetics sold in Olive Young, a leading retailer of cosmetics, health ... Read More
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Oral Care in South Korea
... toothbrush units. Despite being a highly mature category, steady positive growth continued, driven by premiumisation, an increase in the number of products used per capita, and the development of products tailored to individual oral health ... Read More
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Beauty and Personal Care in Taiwan
... housing loan programs. The high cost of living in Taiwan continued to exert pressure on household budgets and many consumers reprioritised their spending accordingly. Consumers favoured entertainment, such as traveling, entertainment goods and eating out, ... Read More
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Oral Care in Japan
... rises in unit prices due to advances by brands in functionalities, and consumers’ willingness to purchase such products. As people returned to full-face interactions, there was increased consciousness about breath freshness and aesthetic appeal, boosting ... Read More
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Skin Care in Japan
... behaviour has evolved. Instead of shopping for products, an increasing number of tourists are now inclined to spend more on experiences such as luxury hotels and exclusive tours. In addition, the availability of Japanese skin ... Read More
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Deodorants in Taiwan
... frequency. Deodorant sprays was the largest category in 2024, with value sales rising gradually. Deodorant sprays are considered more convenient to use and more comfortable for consumers to apply than roll-ons. Sprays do not leave ... Read More
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Depilatories in South Korea
... blades, which saw a normalisation of sales after several years of dynamic growth. In addition, waxing shops, dermatology clinics, and laser hair removal services are commonly used instead of at home products. Laser hair removal ... Read More
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Deodorants in China
... base, with deodorants remaining the smallest category within beauty and personal care in China in value terms. Many Chinese consumers do not consider these products to be essential, and sales have not expanded significantly for ... Read More
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Colour Cosmetics in South Korea
... was super premium products which saw a particularly strong performance. For instance, Prada entered the South Korean market in August 2024, while Louis Vuitton is entering colour cosmetics with the launch of its La Beauté ... Read More
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Fragrances in South Korea
... set since 1979, which was raised to 100ml. As a result, many brands have been engaging in aggressive duty-free promotions. Consumers who previously only purchased one product may have opted for two, therefore contributing to ... Read More
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Mass Beauty and Personal Care in Japan
... from the entry of luxury brands and price adjustments. Mass skin care remained the largest category in the mass segment, although mass adult sun care saw the strongest increase in sales. Notably, mass colour cosmetics, ... Read More
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Skin Care in China
... due to property price cuts led consumers to be more cautious, and the trend of consumer downgrading was increasingly evident in skin care. In addition, after years of rapid growth, Chinese consumers’ demand for skin ... Read More
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