Category: Cosmetics & Personal Care
Japan Cosmetics & Personal Care
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Beauty and Personal Care in Japan
... stores strengthening their beauty portfolios, and also the entry and category expansion of luxury brands in the Japanese market. In 2024, skin care and colour cosmetics grew thanks to hit hero products and price adjustments ... Read More
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Fragrances in Japan
... double digits, driven by enhanced retail spaces and promotions in department stores, and the acquisition of new users. The allure of premium brands remains a significant factor behind the strong performance of high-priced items. Fragrances, ... Read More
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Depilatories in Japan
... a switch in consumer preferences when it comes to depilation. Growth in 2024 was driven by increased opportunities to go outside the home, as well as heightened awareness of personal grooming. However, value sales still ... Read More
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Colour Cosmetics in Japan
... polarisation in pricing emerged within the category in the past few years, with robust rebound seen for mass colour cosmetics, fuelled by the strong performance of national brands and the growth of private label and ... Read More
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Sun Care in Japan
... prolonged high temperatures extending into October and November. Sales were further boosted by heightened awareness of the need to use sun protection, as well as the rising popularity of multifunctional products featuring skin care and ... Read More
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Deodorants in Japan
... of the weather, but also due to increased awareness of hygiene and social etiquette, in addition to price increases, and a shift towards higher value-added products. As a result, in 2024 sales of deodorants returned ... Read More
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Baby and Child-Specific Products in Japan
... the falling birth rate. Baby and child-specific sun care also saw a current value downturn, in a rebound from exceptional growth the previous year, although sales remained higher than in 2022. Meanwhile, other categories, such ... Read More
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Bath and Shower in Japan
... However, rising from a low base, it was intimate hygiene which saw the strongest value growth rate in 2024. Meanwhile, premium products within major categories such as bath additives and body wash/shower gel performed well, ... Read More
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Men's Grooming in Japan
... brands. While men’s hair care, the largest category within men’s grooming, experienced a slowdown in value growth due to the saturation of booming emerging brands, and intensified competition, men’s deodorants recorded the most dynamic value ... Read More
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Mass Beauty and Personal Care in Japan
... from the entry of luxury brands and price adjustments. Mass skin care remained the largest category in the mass segment, although mass adult sun care saw the strongest increase in sales. Notably, mass colour cosmetics, ... Read More
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Hair Care in Japan
... these factors somewhat cooled the growth momentum previously driven by price increases in the largest categories, shampoos, and conditioners and treatments. Meanwhile, styling agents saw a particularly strong growth rate, driven by consumer interest in ... Read More
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Premium Beauty and Personal Care in Japan
... department stores; the entry of international luxury brands into the domestic beauty market; and increased investment by domestic manufacturers in profitable premium brands. In addition, continual price revisions by both domestic and international beauty bra... ... Read More
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Oral Care in Japan
... rises in unit prices due to advances by brands in functionalities, and consumers’ willingness to purchase such products. As people returned to full-face interactions, there was increased consciousness about breath freshness and aesthetic appeal, boosting ... Read More
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Skin Care in Japan
... behaviour has evolved. Instead of shopping for products, an increasing number of tourists are now inclined to spend more on experiences such as luxury hotels and exclusive tours. In addition, the availability of Japanese skin ... Read More
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Japan Dermatology Devices Market - 2025-2033
... specialized medical tools used in hospitals and dermatology clinics to support physicians and non-physician clinicians in diagnosing and treating a wide range of skin-related conditions. These devices play a crucial role in managing both medical ... Read More
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Japan Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Internal Cleansers & Sprays market in Japan. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean a woman's genitals ... Read More
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Japan Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... in Japan. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from vaginal surgery, for ... Read More
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Japan Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... & Shields market in Japan. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in the gusset of ... Read More
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Menstrual Care in Japan
... yen against the US dollar has seen a substantial decline since 2022. The yen was valued at 109.8 in 2021 but plummeted to 131.5 in 2022, further decreasing to 140.5 in 2023, and reaching 151.4 ... Read More
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Away-From-Home Tissue and Hygiene in Japan
... to the COVID-19 pandemic and various travel restrictions. However, the situation began to improve in 2022, with a major rebound seen in 2023, as Japan reclassified COVID-19 to a less risky infectious disease. By 2024, ... Read More
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Tissue and Hygiene in Japan
... high value-added products, which led to rises in unit prices within the market. A notable example of a value-added product with a higher price is Karada Omoino Toilet Roll, launched by Oji Nepia in July ... Read More
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Nappies/Diapers/Pants in Japan
... input costs, companies have had to work to implement price increases and reduce pack sizes, which has ultimately resulted in rising unit prices. Consequently, nappies/diapers/pants in Japan saw continued retail current value growth in 2024. ... Read More
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Retail Adult Incontinence in Japan
... remained the leading category in terms of sales. Japan is experiencing one of the highest rates of ageing globally. According to Euromonitor’s Consumers data, the proportion of the population aged 65 and over was less ... Read More
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Wipes in Japan
... in 2024. Within this, facial cleansing wipes experienced notable value growth, driven by an increase in activities outside the home, and rising demand for convenient products with skin care benefits. The summer of 2024 was ... Read More
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Health and Beauty Specialists in Japan
... the traditional segmentation of sales channels, whereby department stores offered premium beauty brands, while health and beauty specialists and variety stores catered to mass brands, has become increasingly ambiguous. Retailers are now strengthening their strat... ... Read More
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