Category: Soap & Bath Products
Asia Soap & Bath Products
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Bath and Shower in Indonesia
... due to economic uncertainties from the election, the weakening currency, and the tough job market. With all these uncertainties, the cost of living was rising, especially for food and housing. This resulted in lower consumer ... Read More
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Beauty and Personal Care in Indonesia
... appearance, and global beauty trends. Social media platforms and influencer marketing amplified the visibility of beauty products, while the rapid growth of e-commerce made these products more accessible to a wider audience, contributing to an ... Read More
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Beauty and Personal Care in Pakistan
... year, consumers increasingly prioritised value-for-money, leading to greater demand for large packaging sizes, multi-benefit products, and herbal/halal-positioned items. Euromonitor International's Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and ... Read More
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Bath and Shower in Pakistan
... for products with natural, antibacterial and herbal claims, as concerns over skin sensitivity and water quality grew. Bar soaps offering germ protection and skin care benefits saw a strong uptake in the year, while body ... Read More
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Bath and Shower in Malaysia
... partly due to inflationary pressure on prices, but also a premiumisation trend in bath and shower. The entrance of many brands with premium positioning was supported by the opening of standalone outlets nationwide. Brands like ... Read More
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Beauty and Personal Care in Georgia
... and consumption, particularly in categories such as colour cosmetics and skin care. Growth in retail e-commerce was supported by influencers, which were key in driving engagement with young consumers, particularly Generation Z, who are increasingly ... Read More
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Beauty and Personal Care in Malaysia
... influence demand and retail value sales development, it was slower than in 2022 and 2023. This helped retail volume sales to grow at a slightly higher rate in 2024, compared with 2023. While the growth ... Read More
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Bath and Shower in Turkey
... 2024, significantly impacting the cost of consumer goods, including bath and shower items. The depreciation of the Turkish lira increased the cost of imported raw materials essential for the manufacture of soaps and other bah ... Read More
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Bath and Shower in Thailand
... supporting healthy growth in current value terms. Thai consumers are increasingly willing to invest in high-quality bath and shower products that offer enhanced benefits, such as moisturising or anti-ageing properties. Products featuring organic, natural ingredients ... Read More
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Beauty and Personal Care in the Philippines
... are growing in the Philippine’s alongside urbanisation, with provincial areas attracting new consumers through the development of modern grocery retailers. Consumer purchasing power has also increased in the Philippines due to easier access to credit ... Read More
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Beauty and Personal Care in Thailand
... and premium segments are benefiting from strong demand for skin care, colour cosmetics, hair care and sun care. Thai consumers not only want to look good, but are increasingly concerned about their skin, hair and ... Read More
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Bath and Shower in Georgia
... regional areas, contributing to greater accessibility and consumer uptake. Euromonitor International's Bath and Shower in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More
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Bath and Shower in Kazakhstan
... Body wash/shower gel was the largest category by value and also the most dynamic, having overtaken traditional bar soap in 2023. Interest in these offerings, as well as liquid soap, is rising, driven by changing ... Read More
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Beauty and Personal Care in Turkey
... 2024, dampening consumer spending. Due to the economic crisis in Turkey, price-sensitive consumers were increasingly drawn to lower-priced products. However, more affluent consumers continued to opt for premium or luxury items. As travel patterns started ... Read More
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Bath and Shower in the Philippines
... hygiene is believed to help protect against getting potential diseases. The unusually hot weather conditions in 2024 was a key factor boosting demand for bath and shower products. In provincial areas where air-conditioning is less ... Read More
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Beauty and Personal Care in Vietnam
... and social commerce, particularly TikTok Shop and livestream shopping, has also made beauty and personal care products more accessible, while endorsements from key opinion leaders (KOLs) and user generated content continued to shape purchasing decisions. ... Read More
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Bath and Shower in Singapore
... and sustainability, consumers were looking for affordable yet high-quality options. In bath and shower, this trend was most apparent in body wash/shower gel. Here, consumers pivoted towards non-heritage brands and private label. These align with ... Read More
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Bath and Shower in Azerbaijan
... supported by its affordability and longer-lasting nature, which make it particularly attractive to budget-conscious consumers. Bar soap was also the most dynamic category during the year. However, liquid soap category is growing in importance, with ... Read More
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Bath and Shower in Uzbekistan
... 2024. Continuing population growth also supported increased sales. Bar soap remained the most popular product within bath and shower in 2024. The long-standing tradition of using bar soap in Uzbekistan continued to prevail, with local ... Read More
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Soap & Detergent Manufacturing - 2025 U.S. Market Research Report with Updated Recession Risk, Forecasts, & Tariff Analysis (Updated with China tariffs at 30%)
... Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, tariff impact analysis, product line breakdown, profitability, financial ratios, ... Read More
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Beauty and Personal Care in Hong Kong, China
... demand for premium and innovative beauty products. Euromonitor International's Beauty and Personal Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Beauty and Personal Care in Bangladesh
... confidence, particularly in the second half of the year. Euromonitor International's Beauty and Personal Care in Bangladesh report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Soap & Cleaner Manufacturing - 2025 U.S. Market Research Report with Updated Recession Risk, Forecasts, & Tariff Analysis (Updated with China tariffs at 30%)
... Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, tariff impact analysis, product line breakdown, profitability, financial ratios, ... Read More
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Bath and Shower in Hong Kong, China
... winters. These distinct seasons significantly influence consumer demand for bath and shower. During the hot and humid summers (June-August), consumers gravitate towards cooling and refreshing personal care options featuring menthol or mint, for instance, including ... Read More
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Bath and Shower in Vietnam
... increasing income levels. Even in rural areas, consumers are shifting towards using separate shampoos and body wash/shower gel instead of relying solely on shampoos for their hair and body washing, as was common in the ... Read More
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