Category: Cosmetics & Personal Care
Taiwan Cosmetics & Personal Care
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Men's Grooming in Taiwan
... in volume sales. Electric razors continue to gain share from manual razors amid developments from Xiaomi, Panasonic, and Sampo. Men appreciate the practical benefits regarding efficiency and affordable pricing. The hot weather in Taiwan provided ... Read More
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Depilatories in Taiwan
... so there was less motivation for hair removal. Women's razors and blades was the largest category within depilatories in 2024, with consumer demand remaining steady. Many different and convenient approaches to removing hair are available ... Read More
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Mass Beauty and Personal Care in Taiwan
... of promotions and price discounts available. However, consumers have become fatigued by the high level of promotions, and many were less inclined to stock up in advance. This behaviour was also evident in retail e-commerce. ... Read More
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Bath and Shower in Taiwan
... segment, as brands sought to attract consumers, with widespread use of promotions and offers driving volume sales. Due to high costs of living and limited household budgets, many consumers stuck to mass bath and showers, ... Read More
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Skin Care in Taiwan
... Many brands have started to emphasise their formula without artificial additives, artificial fragrances and which are alcohol free. Lancôme’s popular skin care series CLARIFIQUE has an upgraded formula with alcohol removed and has launched a ... Read More
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Baby and Child-Specific Products in Taiwan
... with volume sales declining over 2024. However, while fertility rates are falling, parents who have only one or two children are more willing to spend more per child. This is driving expenditure on premium products ... Read More
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Oral Care in Taiwan
... care and sought out price promotions when shopping. Nonetheless, most consumers remained loyal to brands and were reluctant to switch, instead looking for the best deals of their chosen brand. Euromonitor International's Oral Care in ... Read More
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Sun Care in Taiwan
... leading to the cancellation of many outdoor activities and plans. Nonetheless, the hotter weather still acted as a reminder to wear sun care. A growing number of people apply high SPF sun protection when they ... Read More
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Premium Beauty and Personal Care in Taiwan
... due to ongoing inflationary pressure, changes in consumption and the higher frequency of promotions. These factors have affected premium sales as many consumers reduced consumption and shifted away from buying luxury beauty and personal care. ... Read More
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Hair Care in Taiwan
... year 2024 saw much longer periods of high temperatures, encouraging consumers to wash their hair more frequently. Shampoos was the largest category within hair care and largely benefitted from the uptick in consumption. Consumers assess ... Read More
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Colour Cosmetics in Taiwan
... cosmetics, with Japan and South Korea ranking among the top three travel destinations for Taiwanese outbound travellers. Taiwanese consumers are keen to buy colour cosmetics sold in Olive Young, a leading retailer of cosmetics, health ... Read More
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Deodorants in Taiwan
... frequency. Deodorant sprays was the largest category in 2024, with value sales rising gradually. Deodorant sprays are considered more convenient to use and more comfortable for consumers to apply than roll-ons. Sprays do not leave ... Read More
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Fragrances in Taiwan
... Importantly, fragrance products are one of the easiest ways for consumers to access luxury brands. International and small luxury brands can start to engage with consumers through fragrances, using these products to introduce the brand, ... Read More
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Beauty and Personal Care in Taiwan
... housing loan programs. The high cost of living in Taiwan continued to exert pressure on household budgets and many consumers reprioritised their spending accordingly. Consumers favoured entertainment, such as traveling, entertainment goods and eating out, ... Read More
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Menstrual Care in Taiwan
... consumers’ supressed purchasing power in light of these high prices. Overall, however, this shows a stabilising effect compared to the previous year, when value was higher, and volume was lower. Euromonitor International's Menstrual Care in ... Read More
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Retail Tissue in Taiwan
... performing category, benefitting from multiple uses, while toilet paper is the largest category in terms of value size, although toilet paper saw slower value sales compared to paper towels, while volume sales showed similar levels ... Read More
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Wipes in Taiwan
... strong performer in 2024, both in terms of growth and category size. Euromonitor International's Wipes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Nappies/Diapers/Pants in Taiwan
... and volume terms. Meanwhile, disposable pants witnessed the strongest growth, while nappies/diapers remained the largest category in size in both value and volume terms. Euromonitor International's Nappies/Diapers/Pants in Taiwan report offers a comprehensive guide to ... Read More
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Away-From-Home Tissue and Hygiene in Taiwan
... follows the same trend as seen in retail tissue and, in the away-from-home format, this is attributed to the format available in flexible plastic packaging, which is commonly used as facial tissues in budget restaurants ... Read More
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Retail Adult Incontinence in Taiwan
... attributed to the fact that Rx/reimbursement adult incontinence is not relevant in Taiwan, thus, retail is the only option, along with the fact that Taiwan has an ageing population. Meanwhile, light adult incontinence is the ... Read More
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Tissue and Hygiene in Taiwan
... as falling birth rates, high costs in raw materials, shipping and logistics, and with inflationary pressures. Regarding inflation, this rate has come down since the 2022 high, falling in 2023 and then declining further in ... Read More
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Health and Beauty Specialists in Taiwan
... luxury cosmetics and skincare products among local consumers. These prestigious labels are expanding their product offerings and also enhancing the shopping experience, by providing exclusive collections tailored to the tastes and preferences of Taiwanese shoppers. ... Read More
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Taiwan Probiotic Cosmetic Market - 2024 - 2027
... forecast period (2024-2027). As Taiwanese consumers become more knowledgeable about skincare, there is a rising interest in products that support the natural balance of the skin’s microbiome, which plays a crucial role in maintaining skin ... Read More
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Bleach in Taiwan
... memory, they were more likely to return to their previous consumption habit. In addition, some younger consumers have gradually turned to home care products other than bleach. In addition to surface care products, some consumers ... Read More
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Personal Care Appliances in Taiwan
... consumers are more concerned about brand, product design and technological innovations rather than price or sustainability. Tescom from Chicony Electronics Co Ltd in Japan has successfully launched new models and is selling through more retail ... Read More
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