Category: Cosmetics & Personal Care
Pakistan Cosmetics & Personal Care
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Depilatories in Pakistan
... media tutorials promoting at-home waxing and shaving routines further supported category demand. Euromonitor International's Depilatories in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Sun Care in Pakistan
... damage, encouraged more consumers, particularly urban women and younger demographics, to incorporate SPF into their everyday regimens. Lightweight, non-greasy products gained popularity, as did products offering additional skin benefits, such as moisturisation, brighte... Euromonitor International's ... Read More
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Deodorants in Pakistan
... a broader shift toward perceived value for money. Euromonitor International's Deodorants in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail ... Read More
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Beauty and Personal Care in Pakistan
... year, consumers increasingly prioritised value-for-money, leading to greater demand for large packaging sizes, multi-benefit products, and herbal/halal-positioned items. Euromonitor International's Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and ... Read More
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Baby and Child-Specific Products in Pakistan
... Key drivers included baby shampoos, oils, and bath products with herbal or “no tears” formulations. Growth in baby wipes and body washes reflected evolving hygiene habits and convenience preferences, particularly in urban centres. Euromonitor International's ... Read More
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Bath and Shower in Pakistan
... for products with natural, antibacterial and herbal claims, as concerns over skin sensitivity and water quality grew. Bar soaps offering germ protection and skin care benefits saw a strong uptake in the year, while body ... Read More
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Skin Care in Pakistan
... cleansers, remained the mainstay of the category. However, demand for products offering additional benefits, including sun protection, hydration, and brightening, gained momentum, particularly among urban millennials and Gen Z consumers. Euromonitor International's Skin Care in ... Read More
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Fragrances in Pakistan
... left by costly imports?. High import duties (now 25% GST on perfumes) and a weak currency drove this localisation, with companies such as Junaid Jamshed even establishing a domestic perfume factory?. Consumers enthusiastically embraced these ... Read More
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Men's Grooming in Pakistan
... strong traction among urban and semi-urban consumers, reflecting evolving perceptions of male grooming as an essential part of self-care rather than a luxury. The increased visibility of local and international influencers, actors, and athletes promoting ... Read More
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Premium Beauty and Personal Care in Pakistan
... and skin care. Euromonitor International's Premium Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Hair Care in Pakistan
... sales, but consumer preferences continued to evolve toward products offering additional benefits, including anti-hair loss, dandruff control, smoothness, and shine. Euromonitor International's Hair Care in Pakistan report offers a comprehensive guide to the size and ... Read More
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Mass Beauty and Personal Care in Pakistan
... like bar soaps, skin care creams, and hair oils. Many consumers sought multi-benefit products, including fairness + SPF, or herbal shampoo + conditioner, to reduce spending. Meanwhile, private label and smaller local brands gained ground ... Read More
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Oral Care in Pakistan
... while whitening, anti-cavity, and herbal variants performed strongly. Price sensitivity remained a key factor in the year, making mainstream brands that offer functional benefits at affordable prices the most popular choices. Euromonitor International's Oral Care ... Read More
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Colour Cosmetics in Pakistan
... and products tailored to local needs, such as foundations for Pakistani skin tones. Euromonitor International's Colour Cosmetics in Pakistan report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Tissue and Hygiene in Pakistan
... stimulated dynamic value sales rises. Nonetheless, tissue and hygiene faced several challenges, due to rising costs of raw materials like pulp and paper, as well as the depreciation of the local currency. These factors increased ... Read More
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Menstrual Care in Pakistan
... by still high inflation. Towels remained the largest category within menstrual care, with demand rising due to their essential nature and strong brand penetration. Always (Procter & Gamble Pakistan) and Butterfly (Santex Products) remained the ... Read More
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Nappies/Diapers/Pants in Pakistan
... of the review period. This helped new born nappies/diapers to post the highest and fastest-growing retail volume and value sales in 2024. Meanwhile, a rising demand for premium products reflected a growing trend among parents, ... Read More
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Pakistan: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Pakistan and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Pakistan: Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis of the ... Read More
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Dermatologicals in Pakistan
... many having no access to proper sanitary facilities. In particular, skin conditions such as ringworm are common. Moreover, eczema and other skin disorders are growing, partly due to worsening pollution. Dermocosmetics such as acne treatments ... Read More
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Pakistan Deodorants
... and unit prices. This trend reflects consumers' preference for convenient and easy-to-use deodorant formats. The affordability and accessibility of sprays contribute to their popularity among Pakistani consumers, shaping purchasing patterns within the category. Deodorant sticks ... Read More
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Pakistan Colour Cosmetics
... sales, with lip products continuing to dominate value sales. However, eye make-up recorded the highest current value growth, indicating shifting consumer preferences. Euromonitor International's Colour Cosmetics in Pakistan report offers a comprehensive guide to the ... Read More
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Pakistan Bath and Shower
... popularity is due to its affordable pricing and also due to its multiple uses in the household. It is also readily accessible nationwide. Unilever asserts a dominant position in the category, holding over half of ... Read More
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Pakistan Beauty and Personal Care
... heightened awareness of health and wellness. Pakistani consumers exhibited a growing demand for skin care, hair care, and hygiene products, prompting brands to innovate and adapt to evolving preferences. Notably, the product area saw significant ... Read More
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Pakistan Mass Beauty and Personal Care
... products witnessed steady growth as consumers prioritised necessities over discretionary spending. Brands offering value-oriented propositions and catering to everyday needs gained traction, indicating a sustained emphasis on affordability and value. Euromonitor International's Mass Beauty and ... Read More
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