Category: Cosmetics & Personal Care
Indonesia Cosmetics & Personal Care
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Baby and Child-Specific Products in Indonesia
... these mothers prioritise the health and wellbeing of their children, resulting in increased demand for high-quality baby care products. Growth has been from a low base, as the penetration of the category remains relatively low. ... Read More
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Men's Grooming in Indonesia
... by evolving societal norms, greater exposure to grooming trends through social media, and increased awareness of health and hygiene. As men become more conscious of their image, they are investing in products that cater to ... Read More
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Premium Beauty and Personal Care in Indonesia
... affected by lower consumer confidence. Consumers in this income group are spending more than ever, especially with growing awareness amongst younger consumers from this income bracket of beauty products. While the number of higher-income consumer... ... Read More
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Bath and Shower in Indonesia
... due to economic uncertainties from the election, the weakening currency, and the tough job market. With all these uncertainties, the cost of living was rising, especially for food and housing. This resulted in lower consumer ... Read More
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Mass Beauty and Personal Care in Indonesia
... are particularly popular due to their accessibility and ability to meet hygiene and grooming needs. Rising awareness of personal hygiene, coupled with an increasing focus on appearance, has further driven demand in this price segment. ... Read More
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Oral Care in Indonesia
... are already high, leaving limited room for significant growth. 2024 was also a tough year for Indonesian consumers due to economic uncertainties from the election, the weakening currency, and the tough job market. With all ... Read More
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Sun Care in Indonesia
... in the country, where many have been saving money, purchasing only essentials. The biggest growth factor is the extended summer heatwaves, which intensified in 2024, bringing more awareness amongst consumers of the dangers of UV ... Read More
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Fragrances in Indonesia
... growing awareness of fragrances in general, as brands are collaborating with top influencers and celebrities to build awareness, and mass brands offer affordable products that are now widely available in convenience stores, supermarkets, and small ... Read More
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Hair Care in Indonesia
... specific hair and scalp issues. These included solutions for dandruff, hair fall, damaged hair, and sensitive scalp. The shift towards problem-solving formulations is being driven by consumers’ growing awareness of scalp health and hair care, ... Read More
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Depilatories in Indonesia
... category arise from increasing awareness of personal grooming and hygiene, especially amongst younger consumers, and women who prioritise smooth skin as part of their beauty routine. The rise of social media influencers and beauty trends ... Read More
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Colour Cosmetics in Indonesia
... of young Indonesians who are increasingly interested in beauty and self-expression. Young consumers, influenced by social media and beauty influencers, are experimenting with new looks and products, boosting demand for colour cosmetics. Categories such as ... Read More
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Skin Care in Indonesia
... care category, despite already accounting for the highest sales. Growth was largely driven by the enthusiastic adoption of beauty routines by younger generations. Inspired by the global K-beauty trend, younger Indonesians showed a heightened interest ... Read More
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Deodorants in Indonesia
... the previous 10 years. This product generally has high penetration amongst urban consumers, while it is not considered a “must-have” for many consumers outside of urban areas. This was why it also faced challenges from ... Read More
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Beauty and Personal Care in Indonesia
... appearance, and global beauty trends. Social media platforms and influencer marketing amplified the visibility of beauty products, while the rapid growth of e-commerce made these products more accessible to a wider audience, contributing to an ... Read More
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Oral Hygiene in Indonesia
... the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes ... Read More
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Indonesia Nutricosmetics Market, By Product Type (Vitamins, Carotenoids, Omega-3 Fatty Acids, Others), By Form (Liquid, Solid), By Application (Skin Care, Hair Care, Oral Care, Sun Protection, Other)
... the treatment of hair, nail, skin defects, and photoaging and sun protection. Photoaging is a type of aging mainly caused due to the exposure to ultraviolet (UV) light which causes brown spots and deep wrinkles. ... Read More
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Retail Tissue in Indonesia
... the category's retail current value growth. Additionally, the rate of innovation remained low with no significant advancements, as manufacturers focused on adjusting unit prices, which had been in decline since 2023. Euromonitor International's Retail Tissue ... Read More
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Away-From-Home Tissue and Hygiene in Indonesia
... Local tourism also increased by up to 10–15% in 2024, according to government data. Bali's booming restaurant industry further supported this demand. The rise in the number of restaurants and food stalls highlighted an increased ... Read More
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Retail Adult Incontinence in Indonesia
... maintained strong performance even during the pandemic. However, in 2023 and 2024, several factors—including national deflation and global economic conditions affecting exchange rates, supply chains, and raw material prices—impacted the overall growth of this ca... ... Read More
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Tissue and Hygiene in Indonesia
... chains, the cost of materials, and fluctuating exchange rates. During 2023 and early 2024, the unemployment rate in the country increased, and the number of middle-income households continued to decline, lowering consumer confidence. Many Indonesians ... Read More
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Wipes in Indonesia
... incontinence, the slower growth in adult incontinence sales further contributed to the stagnation in baby wipes’ growth. Euromonitor International's Wipes in Indonesia report offers a comprehensive guide to the size and shape of the market ... Read More
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Menstrual Care in Indonesia
... nappies/diapers/pants, due to a sluggish appetite for household products, economic fluctuations like deflation, and global economic conditions affecting exchange rates, supply chains, and raw material prices. Menstrual care in Indonesia was viewed as a high-growth ... Read More
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Nappies/Diapers/Pants in Indonesia
... Simultaneously, political issues such as elections further impacted the category. Indonesia registered five consecutive months of deflation in 2024, with consumers attempting to save money by cutting back on consumption. Risin... Euromonitor International's Nappies/Diapers/Pants in ... Read More
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Health and Beauty Specialists in Indonesia
... as both beauty specialists and optical goods stores saw numbers stagnate, while health and personal care stores witnessed a decline in its number of outlets. Health and beauty specialists continued to face growing competition from ... Read More
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Indonesia Probiotic Cosmetics Market - 2024-2027
... 7.12% during the forecast period (2024-2027). Indonesian consumers are leaning towards cosmetics formulated with natural and functional ingredients, such as probiotics, due to their perceived benefits in enhancing skin microbiome health. This aligns with Indonesia's ... Read More
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