Region: Europe
Category: Children's HBC

Europe Children's HBC

(212 reports matching your criteria)
  • Wipes in Germany

    ... and volume growth in 2019. The convenience aspect has been the main driver for the growth of baby wipes. However, moist toilet wipes remained the biggest product in value and volume terms within wipes, with ... Read More

  • Nappies/Diapers/Pants in Bosnia and Herzegovina

    ... the country’s birth rate in 2019, which expanded the consumer base for nappies/diapers/pants. This trend is expected to continue developing during the forecast period, underpinning category sales growth. Euromonitor International's Nappies/Diapers/Pants in Bosnia and Herzegovina ... Read More

  • Wipes in Portugal

    ... of wipes in Portugal. Consumers use such products in many different situations due to their convenience but also because they are cheaper than other types of wipes. Baby wipes brands are making efforts to segment ... Read More

  • Nappies/Diapers/Pants in Belarus

    ... a long-term trend which accelerated significantly towards the end of the review period. The main reason for the country’s falling birth rate is that the generally unfavourable economic situation and long-term structural changes in consumer ... Read More

  • Nappies/Diapers/Pants in Norway

    ... KIWI and Rema 1000. KIWI has long been committed to price competition on nappies and has agreements with the Pampers and Libero brands. As part of this long-running campaign, every fourth pack of Libero or ... Read More

  • Wipes in Norway

    ... V Care. A high awareness of hygiene among Norwegian consumers created a desire for cleanliness and freshness which the wipes format satisfied through convenience, discreetness and speed of use. However, intimate wipes was set to ... Read More

  • Baby and Child-Specific Products in Bulgaria

    ... allergies, which continued to drive consumer interest in natural products offering clean ingredients lists in 2019. Parents in Bulgaria looked for certified products and products that are dermatologically tested, while also becoming increasingly interested in ... Read More

  • Nappies/Diapers/Pants in Lithuania

    ... and stagnancy did not help sales late in the review period. However, the main culprit for sales decrease was the continued fall in the population aged 0-3 years as part of overall population decline amid ... Read More

  • Nappies/Diapers/Pants in Finland

    ... selections were seen as ways to enhance value in the category. Players tried to upgrade their portfolios with products offering a better fit, more comfort, higher levels of absorbency and safety and thinner versions to ... Read More

  • Wipes in Lithuania

    ... disposable incomes kept rising strongly in Lithuania in 2019, consumers were travelling more and leading faster, more sophisticated lives, promoting the purchasing of time-saving yet good-quality cleaning products that ensure higher standards of hygiene in ... Read More

  • Wipes in Finland

    ... Manufacturers looked to offer practical wipes for busy, hygiene-conscious Finns to stimulate consumer interest and create growth opportunities in a maturing category. Moist toilet wipes recorded dynamic growth in 2019, albeit from a relatively low ... Read More

  • Wipes in France

    ... the process of cleaning the home quicker and easier, such as all purpose cleaning wipes, and moist toilet wipes. At the beginning of the review period moist toilet wipes was a relatively niche area, but ... Read More

  • Nappies/Diapers/Pants in France

    ... period with couples delaying starting a family due to various reasons, such as an increased focus on careers and the search for financial stability. Women are also having fewer children, with this being tied partly ... Read More

  • Nappies/Diapers/Pants in Hungary

    ... well as opportunities to win prizes. Also, shoppers were receptive to innovation, product development and even fashion in regard to products with newer designs. Thanks to product improvements, disposable nappies were becoming thinner without a ... Read More

  • Wipes in Hungary

    ... that not only quality but also price play decisive roles in the choice of baby wipes. Drugstores was among the most important channels for sales in 2019, and its significance was constantly increasing. In Hungary, ... Read More

  • Nappies/Diapers/Pants in Latvia

    ... young children aged 0-3 years. Although 2018 saw an increase in the birth rate, and despite the government’s attempts to stimulate the birth rate, the figures are falling again and are expected to continue along ... Read More

  • Wipes in Latvia

    ... categories of wipes. This included an increasing number of stores offering wipes across the country, and an increase in the number of brands and product types available within the major stores; relevant to both personal ... Read More

  • Nappies/Diapers/Pants in the United Kingdom

    ... promotions and lower price points, which maintained the trend of volume growth and current value decline seen since 2015. The UK already offered one of the lowest prices for nappies/diapers in Western Europe, but the ... Read More

  • Wipes in Sweden

    ... grow in 2019, albeit at a relatively modest rate, as a result of these products already being established and a lack of innovation in this product area. The biggest product area, baby wipes, was seeing ... Read More

  • Wipes in the United Kingdom

    ... about sustainability and the environment, with concern about the effect of microplastics on marine life. In addition, fatbergs caused by wipes and flushability issues have become mainstream topics for discussion, and appeals on labels not ... Read More

  • Nappies/Diapers/Pants in Bulgaria

    ... the management of the consumer base somewhat balanced out by a marked premiumisation trend as parents with fewer children are spending more per child. In addition, the consumer base for disposable nappies/diapers/pants remains stable as ... Read More

  • Nappies/Diapers/Pants in Sweden

    ... idea of disposable pants, as the product offers a secure fit, while also allowing flexibility, as the fit is adjustable using elastic materials. In addition, the offer of this type of product is increasing as ... Read More

  • Wipes in Bulgaria

    ... to historically low per capita consumption. Moreover, the relatively affluent urban consumers who dominate demand for baby wipes increasingly demand convenience and hygiene while on the go due to their increasingly hectic lifestyles. Value growth ... Read More

  • Nappies/Diapers/Pants in Greece

    ... to the dramatic decline in the country’s birth rate, exacerbated by the country’s recession beginning in 2010. This scenario has led to a reluctance amongst younger Greeks to start a family or have more than ... Read More

  • Wipes in Greece

    ... birth rates, baby wipes recorded the strongest performance in both volume and current value terms at the end of the review period, as their use goes beyond helping to care for babies and toddlers. This ... Read More

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