Global Mobile Marketing Category - Procurement Market Intelligence Report

Global Mobile Marketing Category - Procurement Market Intelligence Report

About Mobile Marketing

The rapid growth of smartphone market is because of the development of technological infrastructures such as mobile towers and communication networks and the reduction in the price of cell phones. The drop-in price for a cell phone is because of intense competition and increased supply from major smartphone producers. Also, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Mobile Marketing Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Mobile Marketing Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Rapid growth of smartphone market
  • For a full, detailed list, view our report
Category constraints
  • Lack of accurate and well-established systems
  • For a full, detailed list, view our report
Procurement best practices
  • Service providers that have omnichannel marketing capabilities
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Mobile Marketing Category - Procurement Market Intelligence Report 2017-2021.

SpendEdge recognizes the following companies as the key suppliers in the Global Mobile Marketing Category - Procurement Market Intelligence Report: Accenture Interactive, PwC Digital Services, BBDO Worldwide, Bluefocus, and McCann.

Commenting on the report, an analyst from SpendEdge said: “Buyers must engage with service providers that have omnichannel marketing capabilities. In omnichannel mobile marketing, marketers use different promotion channels within mobile marketing, such as SMS, email, social media, websites, and print media, to reach the target audience by providing consistent promotional messages across all platforms.”

According to the report, mobile marketing has high customer reach compared with other digital marketing platforms because of high smartphone penetration. The rapid growth of smartphone market is because of the development of technological infrastructures such as mobile towers and communication networks

Further, the report states that a major challenge faced by the buyers in this market is the lack of accurate and well-established systems or measures that help to forecast the efficiency of marketing promotions accurately. Various factors such as season, type of promotional channels used, market conditions, and timing of mobile promotion campaigns can influence the demand and sales of products/services.

Companies Mentioned

Accenture Interactive, PwC Digital Services, BBDO Worldwide, Bluefocus, and McCann.

PART 1: CATEGORY AT A GLANCE
TAKEAWAY 01 | Market Overview
TAKEAWAY 02 | Demand and Supply Snapshot
TAKEAWAY 03 | Key Market Dynamics
TAKEAWAY 04 | Supply Market Highlights
TAKEAWAY 05 | Pricing Insights
TAKEAWAY 06 | Procurement Insights
PART 2: SCOPE OF THE REPORT
Category Definition
Research Methodology
PART 3: MARKET INSIGHTS
Category Spend Analysis
Category Maturity by Regions
Demand-Supply Shifts
Regional Demand-Supply Snapshot
Global Molasses Production Hubs
Market Developments
Regional Impact of Trends
Key Category Growth Drivers and Corresponding Regional Impacts
Major Category Growth Constraints and Corresponding Regional Impacts
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
Porter’s Five Forces
PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
Supplier Operational Capability Matrix
Other Prominent Suppliers by Region: Operational Capability Matrix
Supplier Functional Capability Matrix
Other Prominent Suppliers by Region: Functional Capability Matrix
Key Clients/Partners
Supplier Cost Breakup
Supplier Positioning Matrix
PART 5: PRICING INSIGHTS
Pricing Models Snapshot
Pricing Models – Pros and Cons
Indicative Pricing
PART 6: PROCUREMENT INSIGHTS
Major Category Requirements
Major Procurement Pain Points
Category Sourcing Evolution Matrix
Procurement Best Practices
Cost-saving Opportunities
Supplier Selection Criteria
Category Negotiation Strategies
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
PART 7: TOP FIVE SUPPLIERS
Accenture Interactive
PwC Digital Services
BBDO Worldwide
Bluefocus
McCann
PART 8: APPENDIX
Glossary
Key Notes
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