Global Mobile Marketing Category - Procurement Market Intelligence Report
About Mobile Marketing
The rapid growth of smartphone market is because of the development of technological infrastructures such as mobile towers and communication networks and the reduction in the price of cell phones. The drop-in price for a cell phone is because of intense competition and increased supply from major smartphone producers. Also, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Mobile Marketing Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
SpendEdge’s report, Global Mobile Marketing Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
SpendEdge Announces the Publication of its Procurement Research Report – Global Mobile Marketing Category - Procurement Market Intelligence Report 2017-2021.
SpendEdge recognizes the following companies as the key suppliers in the Global Mobile Marketing Category - Procurement Market Intelligence Report: Accenture Interactive, PwC Digital Services, BBDO Worldwide, Bluefocus, and McCann.
Commenting on the report, an analyst from SpendEdge said: “Buyers must engage with service providers that have omnichannel marketing capabilities. In omnichannel mobile marketing, marketers use different promotion channels within mobile marketing, such as SMS, email, social media, websites, and print media, to reach the target audience by providing consistent promotional messages across all platforms.”
According to the report, mobile marketing has high customer reach compared with other digital marketing platforms because of high smartphone penetration. The rapid growth of smartphone market is because of the development of technological infrastructures such as mobile towers and communication networks
Further, the report states that a major challenge faced by the buyers in this market is the lack of accurate and well-established systems or measures that help to forecast the efficiency of marketing promotions accurately. Various factors such as season, type of promotional channels used, market conditions, and timing of mobile promotion campaigns can influence the demand and sales of products/services.
Accenture Interactive, PwC Digital Services, BBDO Worldwide, Bluefocus, and McCann.
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