Global Digital Signage Category - Procurement Market Intelligence Report
About Global Digital Signage
The Key growth drivers for the digital signage market is the value-add provided by them in giving personalized content. Buyers utilize cameras and motion sensors mounted on digital displays to analyze and trigger content based on customer's gender and approximate age. Also, if a customer picks up a product from a stand, which has a RFID tag attached to it, the display is automatically prompted to show more information or play an advertisement for the related product as information is transmitted from the stand to the digital signage through radio waves.
Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Digital Signage Market. Its helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
SpendEdge’s report, Global Digital Signage Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
SpendEdge Announces the Publication of its Procurement Research Report – Global Digital Signage Category - Procurement Market Intelligence Report 2017-2021.
SpendEdge recognizes the following companies as the key suppliers in the Global Digital Signage Category - Procurement Market Intelligence Report: Samsung, LG, Sharp, Panasonic, and Sony.
Commenting on the report, an analyst from SpendEdge said: “suppliers to be able to determine the extreme weather conditions (such as snow, rain, and wind) that the display might have to endure in case of outdoor installations.”
According to the report, the ability of digital signage to increase customer experience by providing engaging and interactive content can drive the growth of the global digital signage market
Further, the report states that buyers face difficulties in terms of determining the exact durability of a digital signage product.
Samsung, LG, Sharp, Panasonic, and Sony.