Global Design Agencies Category - Procurement Market Intelligence Report

Global Design Agencies Category - Procurement Market Intelligence Report

About Design Agencies Market

Design agencies transform corporate/brand messages into visual forms such as logos, print advertisements, posters, website graphics, publications, and product packaging. These agencies usually work with external partners such as advertising agencies, consultants, and engineers to implement the design process. Design agencies can be classified into freelance designers, advertising agencies, and exclusive design agencies. The design agencies market is poised for an impressive spend growth owing to the emergence of SMEs that constitute about 99% of all firms in OECD countries.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Design Agencies Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Design Agencies Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Growth in demand for marketing from SMEs
  • For a full, detailed list, view our report
Category management strategy
  • Engaging with service providers that have adopted technologies such as digital asset management software
  • For a full, detailed list, view our report
Procurement best practices
  • Achieving the right mix of regional and global players
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints on category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


PART 01: Executive Summary
PART 02: Market Insights
Global category spend
Category spend growth
Spend segmentation by region
Regional spend dynamics
Regional influence on global spend
Regional spend opportunity for suppliers
PART 03: Category Pricing Insights
Pricing outlook
Supplier cost structure
Outlook for input costs
Total cost of ownership analysis
Overview of pricing models
Comparison of pricing models
Supply chain margins
Cost drivers impacting pricing
Volume drivers impacting pricing
PART 04: Cost-Saving Opportunities
Supplier-side levers
Buyer-side levers
Quantifying cost-saving opportunities
Quantifying cost savings by negotiation strategies
PART 05: Best Practices
Innovation and success stories
Procurement excellence best practices
Procurement best practices
Sustainability practices
PART 06: Category Ecosystem
Market favorability index for suppliers
Competitiveness index for suppliers
Buyer power
Supplier power
Threat of new entrants
Threat of substitutes
Buyer ecosystem
Supplier ecosystem
PART 07: Category Management Strategy
Category management objectives
Supplier and buyer KPIs
Outsourcing category management activities
Risk management
PART 08: Category Management Enablers
Procurement organization
Category enablers
PART 09: Suppliers Selection
RFx Essentials
Supplier selection criteria
Service Level Agreement
Incumbent supplier evaluation metrics
PART 10: Suppliers Under Coverage
Overview
Supplier positioning
Profile: WPP
Profile: Omnicom
Profile: Checkland Kindleysides
Profile: Saffron
Profile: Pentagram
Profile: Dept
PART 11: US Market Insights
Category spend in the US
Price outlook
Supplier cost structure in the US
Margins of suppliers in the US
Category cost drivers
Category volume drivers
Overview of best practices in the US
Procurement best practices in the US
US supply market overview
Supplier positioning for the US
Regional category risks
PART 12: Category Definition
Category hierarchy
Category scope
Category map
PART 13: Appendix
List of abbreviations
Key Notes
Global category spend (2018-2023)
Category spend growth (2018-2023)
Regional spend dynamics
Regional spend dynamics
Comparison of category maturity across regions
Regional spend opportunity for suppliers (2018-2023)
Category pricing dynamics
Supplier cost breakup
Input cost dynamics
Total cost of ownership model
Benefit comparison of pricing models
Pricing models – comparison matrix
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Cost-saving opportunities: Supply-side levers
Cost-saving opportunities: Demand-side levers
Cost-saving opportunity matrix
Negotiation grid
Innovation and success stories
Procurement excellence summary: Impact on the category
Supplier relationship management metrics
Strategic sourcing and category management metrics
Technology-facilitated procurement metrics
Procurement best practices dashboard
Sustainability practices: Impact on the category
Sustainability best practices
Market environment score
Market competitiveness score
Buyer power score
Supplier power score
Ease of market entry score
Ease of substitution score
Buyer ecosystem: Outlook
Supplier ecosystem: Outlook
Ecosystem disruption threats
Key category management objectives
Supplier KPI dashboard: Importance for the category
Buyer KPI dashboard: Importance for the category
Category management enablers
Risk management matrix
Category enablers: Procurement model
Category enablers: Technology
RFx questions
Phase I RFI considerations
SLA terms
Supplier performance benchmarking criteria
Supplier operational capability matrix
Supplier positioning matrix
WPP – Key information dashboard
Omnicom – Key information dashboard
Checkland Kindleysides – Key information dashboard
Saffron – Key information dashboard
Pentagram – Key information dashboard
Dept – Key information dashboard
US category spend (2018-2023)
Category pricing dynamics
Supplier cost breakup
Supplier margin analysis
Margin analysis across supply chain
Cost drivers
Volume drivers
Procurement excellence summary: Impact on the category
Supplier relationship management
Strategic sourcing and category management
Technology-facilitated procurement
Procurement best practices dashboard
Supplier operational capability matrix
Supplier positioning matrix
Risk management matrix
Category definition
Category nuances
Importance of category relative to other categories

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