Video Digital Advertising Spend in France
Online video advertising spend is expected to reach US$401 million by end of 2016, accounting for 7.6% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 15.7% to reach US$719 million in 2020, accounting for 11.7% share of the market. Display advertising is expected to account for 17.0% of the market by end of 2020, grow at a CAGR of 0.2% over the forecast period.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How is online video advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online video advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online video advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by video format.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online video advertising spend by formats data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: France
Market Focus: Online Video Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the France. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of online video advertising spend and its share in online advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online video advertising spends for a period of 10 years, from 2011 to 2020.
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Online Advertising Spend Market Share Analysis
- 2.1 France Online Advertising Spend
- 2.2 Market Share Analysis
- 3 Analysis of Macroeconomic, Business, and Consumer Drivers
- 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 3.2 Consumer Insights
- 3.3 Internet & Technology Adoption
- 3.4 Devices & Platforms
- 3.5 Mobile Commerce
- 3.6 Advertising Spend Dynamics
- 4 France Online Advertising Spend by Format
- 4.1 France Online Format Dynamics - Overall
- 4.2 Online Format Dynamics
- 4.2.1 France Online Video Ad Spend
- 4.3 Programmatic Online Video Ad Spend
- Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 3: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 4: France Population Analysis (Million), 2010-2019
- Table 5: France Inflation Trends (%), 2010-2019
- Table 6: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 7: France Number of Online & Mobile Buyers (Million), 2010-2019
- Table 8: France Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 9: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 10: France Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 11: France Mobile Internet User Analysis (Million), 2010-2019
- Table 12: France Number of Internet and Social Media Users (Million), 2010-2019
- Table 13: France Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 14: France Number of Mobile and Smartphone Users(Million), 2010-2019
- Table 15: France Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 16: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 17: France Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 18: France Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 19: France Online Spending per Internet User (US$), 2010-2019
- Table 20: France Online Mobile Spending per Online User (US$), 2010-2019
- Table 21: France Online Advertising Spend by Formats (%), 2015 vs. 2020
- Table 22: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 23: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
- Figure 1: Methodology Framework
- Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 4: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 5: France Population Analysis (%), 2014
- Figure 6: France Inflation Trends (%), 2010-2019
- Figure 7: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 8: France Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 9: France Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 10: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 11: France Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 12: France Mobile Internet User Analysis (Million), 2010-2019
- Figure 13: France Number of Internet and Social Media Users (Million), 2010-2019
- Figure 14: France Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 15: France Number of Mobile and Smartphone Users(Million), 2010-2019
- Figure 16: France Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 17: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 18: France Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 19: France Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 20: France Online Spending per Internet User (US$), 2010-2019
- Figure 21: France Online Mobile Spending per Online User (US$), 2010-2019
- Figure 22: France Online Advertising Spend by Formats (%), 2015 vs. 2020
- Figure 23: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 24: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
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