Russia Digital Advertising Spend in Media Industry
Online advertising spend by media brands in Russia stood at US$154 million by end of 2015, accounting for 3.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 28.5%. This growth is expected to continue in 2016 with brands expected to spend US$187 million, representing an increase of 21.4% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by media brands to grow at a CAGR of 16.8% to reach US$349 million in 2020, accounting for 3.8% share of the market.This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How much is being spent on online advertising by media brands?
How is online mobile advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized by media brands?
This report provides detailed online advertising spend database, covering in-depth trend analysis by media brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Industry Split: This report provides advertising spending and growth analysis of media brand on online advertising.
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by media industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: Russia
Market Focus: Online Marketing
Industry Focus: Media
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Russia. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Online advertising spend by media industry for a period of 10 years, from 2011 to 2020.
Data covering future of online mobile advertising spend and its share in online advertising
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Online Advertising Spend Market Share Analysis
- 2.1 Russia Online Advertising Spend
- 2.2 Market Share Analysis
- 3 Analysis of Macroeconomic, Business, and Consumer Drivers
- 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 3.2 Consumer Insights
- 3.3 Internet & Technology Adoption
- 3.4 Devices & Platforms
- 3.5 Mobile Commerce
- 3.6 Advertising Spend Dynamics
- 4 Russia Online Advertising Spend by Industry
- 4.1 Snapshot of Key Verticals
- 4.2 Medias Online Ad Spend
- 4.2.1 Snapshot, 2011-2020
- 4.2.2 Analysis by Marketing Objective
- 4.2.3 Analysis by Channel Spend – Desktop vs. Mobile
- Table 1: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Table 2: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Table 3: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 4: Russia Population Analysis (Million), 2010-2019
- Table 5: Russia Inflation Trends (%), 2010-2019
- Table 6: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 7: Russia Number of Online & Mobile Buyers (Million), 2010-2019
- Table 8: Russia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 9: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Table 10: Russia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Table 11: Russia Mobile Internet User Analysis (Million), 2010-2019
- Table 12: Russia Number of Internet and Social Media Users (Million), 2010-2019
- Table 13: Russia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Table 14: Russia Number of Mobile and Smartphone Users(Million), 2010-2019
- Table 15: Russia Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Table 16: Russia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 17: Russia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Table 18: Russia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Table 19: Russia Online Spending per Internet User (US$), 2010-2019
- Table 20: Russia Online Mobile Spending per Online User (US$), 2010-2019
- Table 21: Russia Media Brands' Online Advertising Spend (US$ Million), 2011-2020
- Table 22: Russia Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Table 23: Russia Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
- Figure 1: Methodology Framework
- Figure 2: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
- Figure 3: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
- Figure 4: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 5: Russia Population Analysis (%), 2014
- Figure 6: Russia Inflation Trends (%), 2010-2019
- Figure 7: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 8: Russia Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 9: Russia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 10: Russia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
- Figure 11: Russia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
- Figure 12: Russia Mobile Internet User Analysis (Million), 2010-2019
- Figure 13: Russia Number of Internet and Social Media Users (Million), 2010-2019
- Figure 14: Russia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
- Figure 15: Russia Number of Mobile and Smartphone Users(Million), 2010-2019
- Figure 16: Russia Number of Ereader and IPad Users Analysis (Million), 2010-2019
- Figure 17: Russia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 18: Russia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
- Figure 19: Russia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
- Figure 20: Russia Online Spending per Internet User (US$), 2010-2019
- Figure 21: Russia Online Mobile Spending per Online User (US$), 2010-2019
- Figure 22: Russia Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
- Figure 23: Russia Media Brands' Online Advertising Spend (US$ Million), 2011-2020
- Figure 24: Russia Media Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
- Figure 25: Russia Media Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
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