Mobile Social Media Advertising Spend in the US

1 About this Report

1.1 About Socintel360

1.2 Summary

1.3 Scope

1.4 Methodology

1.5 Definitions

1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis

2.1 US Online Advertising Spend

2.2 US Social Media Advertising Spend

2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation

3.1 Channel Allocation

3.2 Functional Allocation

3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers

4.1 Macroeconomic Fundamentals and Industry Growth Dynamics

4.2 Consumer Insights

4.3 Internet & Technology Adoption

4.4 Devices & Platforms

4.5 Mobile Commerce

4.6 Advertising Spend Dynamics

5 US Social Media Advertising Spend by Channels and Formats

5.1 Social Media Channel Dynamics – Overall

5.1.1 US Social Media Channel Dynamics – Overall

5.2 Social Media Channel Dynamics – Mobile

5.2.1 US Social Media Mobile Display Ad Spend

5.2.2 US Social Media Mobile Video Ad Spend

List Of Tables and Figures

Table 1: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Table 2: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Table 3: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020

Table 4: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020

Table 5: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019

Table 6: US Population Analysis (Million), 2010-2019

Table 7: US Inflation Trends (%), 2010-2019

Table 8: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019

Table 9: US Number of Online & Mobile Buyers (Million), 2010-2019

Table 10: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019

Table 11: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019

Table 12: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019

Table 13: US Mobile Internet User Analysis (Million), 2010-2019

Table 14: US Number of Internet and Social Media Users (Million), 2010-2019

Table 15: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019

Table 16: US Number of Mobile and Smartphone Users (Million), 2010-2019

Table 17: US Number of Ereader and IPad Users Analysis (Million), 2010-2019

Table 18: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019

Table 19: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019

Table 20: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019

Table 21: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019

Table 22: US Online Spending per Internet User (US$), 2010-2019

Table 23: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019

Table 24: US Social Media Mobile Spending per Social Media User (US$), 2010-2019

Table 25: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

Table 26: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Table 27: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020

Table 28: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Table 29: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 1: Methodology Framework

Figure 2: US Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 3: US Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 4: US Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020

Figure 5: US Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020

Figure 6: US Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015

Figure 7: US Social Media Mobile Marketing as % of Social Media Marketing (%), 2015

Figure 8: US Social Media Marketing Budget Growth Rate (%), 2015 – 2019

Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?

Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)

Figure 11: US Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019

Figure 12: US Population Analysis (%), 2014

Figure 13: US Inflation Trends (%), 2010-2019

Figure 14: US Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019

Figure 15: US Number of Online & Mobile Buyers (Million), 2010-2019

Figure 16: US Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019

Figure 17: US Number of Video Viewers - Online vs. Mobile (Million), 2010-2019

Figure 18: US Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019

Figure 19: US Mobile Internet User Analysis (Million), 2010-2019

Figure 20: US Number of Internet and Social Media Users (Million), 2010-2019

Figure 21: US Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019

Figure 22: US Number of Mobile and Smartphone Users (Million), 2010-2019

Figure 23: US Number of Ereader and IPad Users Analysis (Million), 2010-2019

Figure 24: US Number of Facebook & Twitter Users Analysis (Million), 2010-2019

Figure 25: US E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019

Figure 26: US Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019

Figure 27: US Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019

Figure 28: US Online Spending per Internet User (US$), 2010-2019

Figure 29: US Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019

Figure 30: US Social Media Mobile Spending per Social Media User (US$), 2010-2019

Figure 31: US Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

Figure 32: US Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 33: US Social Media Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020

Figure 34: US Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 35: US Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020

Figure 36: US Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015

Mobile Social Media Advertising Spend in the US

Social media mobile advertising spend in the US stood at US$6,704 million by end of 2015, accounting for 64.0% of total social media advertising. During 2011-2015, social media mobile advertising in the country has increased at a CAGR of 103.8%. This growth is expected to continue in 2016 with brands expected to spend US$9,443 million, representing an increase of 49.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media mobile advertising spend to grow at a CAGR of 32.5% to reach US$29,129 million in 2020, accounting for 102.2% of the total social media advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?
How is social media mobile marketing budget being allocated and utilized?
Which advertising formats are gaining popularity on social media mobile to target consumers?
How is social media mobile advertising spending expected to grow over the next five years?
This report provides detailed social media mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media mobile advertising spend database breaks down into following five key areas -
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:

Display Ad Spend
Video Ad Spend
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
This report provides detailed social media mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: United States
Market Focus: Social Media Mobile Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the social media mobile advertising spend in the US. This report provides:

Data covering future of social media advertising spend and its share in total online advertising.
Data covering future of social media mobile advertising spend and its share in social media advertising.
Social media mobile advertising spends for a period of 10 years, from 2011 to 2020.
Social media mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.