Market Research Logo

India Digital Advertising Spend By Platform

India Digital Advertising Spend By Platform

Online advertising spend in India stood at US$1.1 billion by end of 2015, accounting for 12.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$1.4 billion, representing an increase of 25.6% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 21.1% to reach US$2.9 billion in 2020, accounting for 25.5% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?
How is online marketing budget being allocated and utilized?
Which online site is gaining popularity on online to target consumers?
Which online sites are gaining or declining their market share in the country?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
This report provides detailed online advertising spend by social networking sites data and trend analysis for a period of 5 years (2011-2015) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: India
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the India. This report provides:

Data covering future of online advertising spend and its share in total advertising.
Data covering future of social networking sites and its share in online advertising.
Online advertising spend for a period of 10 years, from 2011 to 2020.
Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 India Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Market Share Analysis by Online Sites
4.1 Snapshot
4.2 Online Advertising Spend by Online Sites
4.2.1 Google
4.2.2 YouTube
4.2.3 Facebook
4.2.4 Yahoo
4.2.5 Microsoft
4.2.6 LinkedIn
4.2.7 Twitter
List Of Tables and Figures
Table 1: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: India Population Analysis (Million), 2010-2019
Table 5: India Inflation Trends (%), 2010-2019
Table 6: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: India Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: India Mobile Internet User Analysis (Million), 2010-2019
Table 12: India Number of Internet and Social Media Users (Million), 2010-2019
Table 13: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: India Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: India Online Spending per Internet User (US$), 2010-2019
Table 20: India Online Mobile Spending per Online User (US$), 2010-2019
Table 21: India Online Advertising Spend by Online Sites (%), 2014
Table 22: India Online Advertising Spend on Google (US$ Million), 2010-2014
Table 23: India Online Advertising Spend on YouTube (US$ Million), 2010-2014
Table 24: India Online Advertising Spend on Facebook (US$ Million), 2010-2014
Table 25: India Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Table 26: India Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Table 27: India Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
Table 28: India Online Advertising Spend on Twitter (US$ Million), 2010-2014
Figure 1: Methodology Framework
Figure 2: India Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: India Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: India Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: India Population Analysis (%), 2014
Figure 6: India Inflation Trends (%), 2010-2019
Figure 7: India Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: India Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: India Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: India Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: India Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: India Mobile Internet User Analysis (Million), 2010-2019
Figure 13: India Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: India Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: India Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: India Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: India E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: India Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: India Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: India Online Spending per Internet User (US$), 2010-2019
Figure 21: India Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: India Online Advertising Spend by Online Sites (%), 2014
Figure 23: India Online Advertising Spend on Google (US$ Million), 2010-2014
Figure 24: India Online Advertising Spend on YouTube (US$ Million), 2010-2014
Figure 25: India Online Advertising Spend on Facebook (US$ Million), 2010-2014
Figure 26: India Online Advertising Spend on Yahoo (US$ Million), 2010-2014
Figure 27: India Online Advertising Spend on Microsoft (US$ Million), 2010-2014
Figure 28: India Online Advertising Spend on LinkedIn (US$ Million), 2010-2014
Figure 29: India Online Advertising Spend on Twitter (US$ Million), 2010-2014

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report