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Digital Advertising Spend in Russia

Digital Advertising Spend in Russia

Online advertising spend in Russia stood at US$4.0 billion by end of 2015, accounting for 28.2% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 29.5%. This growth is expected to continue in 2016 with brands expected to spend US$4.9 billion, representing an increase of 22.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 17.3% to reach US$9.2 billion in 2020, accounting for 45.0% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Russia

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Russia. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Russia Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Russia Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Russia Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 Russia Online Mobile Search Ad Spend
5.2.2 Russia Online Mobile Display Ad Spend
5.2.3 Russia Online Mobile Messaging Ad Spend
5.2.4 Russia Online Mobile Video Ad Spend
5.3 Online Channel Dynamics – Desktop
5.3.1 Russia Online Desktop Search Ad Spend
5.3.2 Russia Online Desktop Display Ad Spend
5.3.3 Russia Online Desktop Video Ad Spend
6 Russia Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Russia Online Advertising Spend by Format
7.1 Russia Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Russia Online Search Ad Spend
7.2.2 Russia Online Display (Excluding Video) Ad Spend
7.2.3 Russia Online Sponsorship Ad Spend
7.2.4 Russia Online Email Ad Spend
7.2.5 Russia Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
8 Russia Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 YANDEX RU
9.2.3 Mail.ru
9.2.4 Microsoft
9.2.5 Yahoo
9.2.6 VKontakte
9.2.7 Facebook
9.2.8 Twitter
Table 1: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Russia Population Analysis (Million), 2010-2019
Table 5: Russia Inflation Trends (%), 2010-2019
Table 6: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Russia Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Russia Number of Video Viewers - Online (Million), 2010-2019
Table 9: Russia Mobile Internet User Analysis (Million), 2010-2019
Table 10: Russia Number of Internet and Social Media Users (Million), 2010-2019
Table 11: Russia Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 12: Russia Number of Mobile and Smartphone Users(Million), 2010-2019
Table 13: Russia E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 14: Russia Online Spending per Internet User (US$), 2010-2019
Table 15: Russia Online Mobile Spending per Online User (US$), 2010-2019
Table 16: Russia Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 17: Russia Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 18: Russia Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 19: Russia Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 20: Russia Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 21: Russia Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 22: Russia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 23: Russia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 24: Russia Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 25: Russia Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Russia Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Russia Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: Russia Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Russia Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: Russia Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 31: Russia Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 32: Russia Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 33: Russia Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 34: Russia Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 35: Russia Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 36: Russia Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 37: Russia Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 38: Russia Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 39: Russia Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 40: Russia Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 41: Russia Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 42: Russia Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 43: Russia Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 44: Russia Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 45: Russia Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 46: Russia Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 47: Russia Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 48: Russia Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 49: Russia Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 50: Russia Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 51: Russia Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 52: Russia Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 53: Russia Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 54: Russia Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 55: Russia Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 56: Russia Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 57: Russia Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 58: Russia Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 59: Russia Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 60: Russia Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 61: Russia Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 62: Russia Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 63: Russia Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 64: Russia Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 65: Russia Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 66: Russia Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 67: Russia Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 68: Russia Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 69: Russia Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 70: Russia Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 71: Russia Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 72: Russia Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 73: Russia Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 74: Russia Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 75: Russia Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 76: Russia Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 77: Russia Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 78: Russia Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 79: Russia Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: Russia Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 81: Russia Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: Russia Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 83: Russia Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 84: Russia Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: Russia Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 86: Russia Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 87: Russia Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: Russia Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: Russia Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 90: Russia Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 91: Russia Online Advertising Spend by Online Sites (%), 2015
Table 92: Russia Online Advertising Spend on Google (US$ Million), 2011-2015
Table 93: Russia Online Advertising Spend on YANDEX RU (US$ Million), 2011-2015
Table 94: Russia Online Advertising Spend on Mail.ru (US$ Million), 2011-2015
Table 95: Russia Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Table 96: Russia Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 97: Russia Online Advertising Spend on VKontakte (US$ Million), 2011-2015
Table 98: Russia Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 99: Russia Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Russia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Russia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Russia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Russia Population Analysis (%), 2014
Figure 6: Russia Inflation Trends (%), 2010-2019
Figure 7: Russia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Russia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Russia Number of Video Viewers - Online (Million), 2010-2019
Figure 10: Russia Mobile Internet User Analysis (Million), 2010-2019
Figure 11: Russia Number of Internet and Social Media Users (Million), 2010-2019
Figure 12: Russia Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 13: Russia Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 14: Russia E-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Russia Online Spending per Internet User (US$), 2010-2019
Figure 16: Russia Online Mobile Spending per Online User (US$), 2010-2019
Figure 17: Russia Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 18: Russia Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 19: Russia Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 20: Russia Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 21: Russia Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 22: Russia Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 23: Russia Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 24: Russia Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 25: Russia Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 26: Russia Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 27: Russia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 28: Russia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 29: Russia Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 30: Russia Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 31: Russia Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 32: Russia Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: Russia Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: Russia Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 35: Russia Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: Russia Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 37: Russia Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 38: Russia Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 39: Russia Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 40: Russia Online Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 41: Russia Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 42: Russia Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 43: Russia Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 44: Russia Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 45: Russia Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 46: Russia Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 47: Russia Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 48: Russia Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 49: Russia Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 50: Russia Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 51: Russia Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 52: Russia Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 53: Russia Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 54: Russia Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 55: Russia Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 56: Russia Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 57: Russia Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 58: Russia Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 59: Russia Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 60: Russia Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 61: Russia Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 62: Russia Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 63: Russia Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 64: Russia Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 65: Russia Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 66: Russia Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 67: Russia Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 68: Russia Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 69: Russia Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 70: Russia Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 71: Russia Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 72: Russia Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 73: Russia Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 74: Russia Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 75: Russia Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 76: Russia Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 77: Russia Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 78: Russia Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 79: Russia Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 80: Russia Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 81: Russia Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 82: Russia Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 83: Russia Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 84: Russia Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 85: Russia Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 86: Russia Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: Russia Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 88: Russia Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: Russia Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: Russia Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 91: Russia Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 92: Russia Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 93: Russia Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 94: Russia Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 95: Russia Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 96: Russia Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 97: Russia Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 98: Russia Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 99: Russia Online Advertising Spend by Online Sites (%), 2015
Figure 100: Russia Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 101: Russia Online Advertising Spend on YANDEX RU (US$ Million), 2011-2015
Figure 102: Russia Online Advertising Spend on Mail.ru (US$ Million), 2011-2015
Figure 103: Russia Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 104: Russia Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 105: Russia Online Advertising Spend on VKontakte (US$ Million), 2011-2015
Figure 106: Russia Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 107: Russia Online Advertising Spend on Twitter (US$ Million), 2011-2015

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