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Digital Advertising Spend in Italy

Digital Advertising Spend in Italy

Online advertising spend in Italy stood at US$2.2 billion by end of 2015, accounting for 19.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 8.1%. This growth is expected to continue in 2016 with brands expected to spend US$2.4 billion, representing an increase of 8.9% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 5.9% to reach US$3.1 billion in 2020, accounting for 24.4% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Italy

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Italy. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Italy Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Italy Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Italy Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 Italy Online Mobile Search Ad Spend
5.2.2 Italy Online Mobile Display Ad Spend
5.2.3 Italy Online Mobile Messaging Ad Spend
5.2.4 Italy Online Mobile Video Ad Spend
6 Italy Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Italy Online Advertising Spend by Format
7.1 Italy Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Italy Online Search Ad Spend
7.2.2 Italy Online Display (Excluding Video) Ad Spend
7.2.3 Italy Online Sponsorship Ad Spend
7.2.4 Italy Online Classified Ad Spend
7.2.5 Italy Online Email Ad Spend
7.2.6 Italy Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 Italy Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Arianna
9.2.6 YouTube
9.2.7 Twitter
Table 1: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Italy Population Analysis (Million), 2010-2019
Table 5: Italy Inflation Trends (%), 2010-2019
Table 6: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Italy Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: Italy Mobile Internet User Analysis (Million), 2010-2019
Table 12: Italy Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: Italy Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Italy E-commerce & Sales & Growth Analysis (US$ Billion), 2010-2019
Table 16: Italy Online Spending per Internet User (US$), 2010-2019
Table 17: Italy Online Mobile Spending per Online User (US$), 2010-2019
Table 18: Italy Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 19: Italy Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 20: Italy Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 21: Italy Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 22: Italy Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 23: Italy Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 24: Italy Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 25: Italy Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Italy Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 27: Italy Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: Italy Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Italy Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: Italy Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: Italy Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 32: Italy Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 33: Italy Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 34: Italy Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 35: Italy Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 36: Italy Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 37: Italy Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 38: Italy Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 39: Italy Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 40: Italy Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 41: Italy Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 42: Italy Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 43: Italy Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 44: Italy Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 45: Italy Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 46: Italy Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 47: Italy Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 48: Italy Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 49: Italy Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 50: Italy Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 51: Italy Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 52: Italy Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 53: Italy Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 54: Italy Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 55: Italy Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 56: Italy Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 57: Italy Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 58: Italy Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 59: Italy Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 60: Italy Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 61: Italy Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 62: Italy Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 63: Italy Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 64: Italy Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 65: Italy Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 66: Italy Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 67: Italy Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 68: Italy Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 69: Italy Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 70: Italy Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 71: Italy Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 72: Italy Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 73: Italy Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 74: Italy Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 75: Italy Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 76: Italy Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 77: Italy Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 78: Italy Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 79: Italy Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: Italy Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 81: Italy Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 82: Italy RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 83: Italy Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: Italy Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 85: Italy Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 86: Italy Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: Italy Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: Italy Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: Italy Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 90: Italy Online Advertising Spend by Online Sites (%), 2015
Table 91: Italy Online Advertising Spend on Google (US$ Million), 2011-2015
Table 92: Italy Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Table 93: Italy Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 94: Italy Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 95: Italy Online Advertising Spend on Arianna (US$ Million), 2011-2015
Table 96: Italy Online Advertising Spend on YouTube (US$ Million), 2011-2015
Table 97: Italy Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Italy Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Italy Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Italy Population Analysis (%), 2014
Figure 6: Italy Inflation Trends (%), 2010-2019
Figure 7: Italy Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Italy Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Italy Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Italy Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Italy Number of Gamers – Online and Social (Million), 2010-2019
Figure 12: Italy Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Italy Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Italy Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 15: Italy Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Italy E-commerce & Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Italy Online Spending per Internet User (US$), 2010-2019
Figure 18: Italy Online Mobile Spending per Online User (US$), 2010-2019
Figure 19: Italy Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 20: Italy Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 21: Italy Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 22: Italy Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 23: Italy Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 24: Italy Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 25: Italy Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 26: Italy Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 27: Italy Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 28: Italy Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 29: Italy Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 30: Italy Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 31: Italy Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 32: Italy Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: Italy Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: Italy Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: Italy Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: Italy Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 37: Italy Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 38: Italy Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 39: Italy Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 40: Italy Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 41: Italy Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 42: Italy Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 43: Italy Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 44: Italy Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 45: Italy Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 46: Italy Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 47: Italy Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 48: Italy Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 49: Italy Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 50: Italy Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 51: Italy Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 52: Italy Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 53: Italy Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 54: Italy Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 55: Italy Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 56: Italy Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 57: Italy Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 58: Italy Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 59: Italy Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 60: Italy Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 61: Italy Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 62: Italy Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 63: Italy Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 64: Italy Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 65: Italy Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 66: Italy Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 67: Italy Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 68: Italy Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 69: Italy Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 70: Italy Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 71: Italy Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 72: Italy Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 73: Italy Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 74: Italy Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 75: Italy Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 76: Italy Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 77: Italy Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 78: Italy Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 79: Italy Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 80: Italy Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 81: Italy Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 82: Italy Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 83: Italy Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 84: Italy Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 85: Italy Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 86: Italy Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: Italy Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 88: Italy Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 89: Italy RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 90: Italy Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: Italy Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 92: Italy Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 93: Italy Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: Italy Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 95: Italy Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 96: Italy Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 97: Italy Online Advertising Spend by Online Sites (%), 2015
Figure 98: Italy Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 99: Italy Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 100: Italy Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 101: Italy Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 102: Italy Online Advertising Spend on Arianna (US$ Million), 2011-2015
Figure 103: Italy Online Advertising Spend on YouTube (US$ Million), 2011-2015
Figure 104: Italy Online Advertising Spend on Twitter (US$ Million), 2011-2015

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