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Digital Advertising Spend in France

Digital Advertising Spend in France

Online advertising spend in France stood at US$5.0 billion by end of 2015, accounting for 22.1% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 9.4%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 5.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 3.6% to reach US$6.1 billion in 2020, accounting for 26.0% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: France

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the France. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 France Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 France Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 France Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 France Online Mobile Search Ad Spend
5.2.2 France Online Mobile Display Ad Spend
5.2.3 France Online Mobile Messaging Ad Spend
5.2.4 France Online Mobile Video Ad Spend
5.3 Online Channel Dynamics – Desktop
5.3.1 France Online Desktop Search Ad Spend
5.3.2 France Online Desktop Display Ad Spend
5.3.3 France Online Desktop Video Ad Spend
6 France Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 France Online Advertising Spend by Format
7.1 France Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 France Online Search Ad Spend
7.2.2 France Online Display (Excluding Video) Ad Spend
7.2.3 France Online Sponsorship Ad Spend
7.2.4 France Online Classified Ad Spend
7.2.5 France Online Email Ad Spend
7.2.6 France Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 France Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Voila
9.2.6 YouTube
9.2.7 Twitter
Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: France Population Analysis (Million), 2010-2019
Table 5: France Inflation Trends (%), 2010-2019
Table 6: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: France Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: France Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: France Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: France Mobile Internet User Analysis (Million), 2010-2019
Table 12: France Number of Internet and Social Media Users (Million), 2010-2019
Table 13: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: France Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 16: France Online Spending per Internet User (US$), 2010-2019
Table 17: France Online Mobile Spending per Online User (US$), 2010-2019
Table 18: France Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 19: France Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 20: France Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 21: France Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 22: France Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 23: France Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 24: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 25: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: France Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 27: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 32: France Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Table 33: France Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 34: France Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 35: France Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 36: France Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 37: France Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 38: France Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 39: France Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 40: France Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 41: France Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 42: France Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 43: France Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 44: France Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 45: France Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 46: France Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 47: France Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 48: France Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 49: France Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 50: France Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 51: France Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 52: France Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 53: France Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 54: France Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 55: France Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 56: France Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 57: France Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 58: France Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 59: France Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 60: France Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 61: France Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 62: France Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 63: France Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 64: France Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 65: France Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 66: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 67: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 68: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 69: France Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 70: France Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 71: France Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 72: France Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 73: France Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 74: France Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 75: France Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 76: France Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 77: France Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 78: France Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 79: France Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: France Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 81: France Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 82: France Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 83: France Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 85: France Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 86: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 87: France RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 88: France Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: France Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 90: France Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 91: France Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 92: France Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 93: France Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 94: France Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 95: France Online Advertising Spend by Online Sites (%), 2015
Table 96: France Online Advertising Spend on Google (US$ Million), 2011-2015
Table 97: France Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2011-2015
Table 98: France Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 99: France Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 100: France Online Advertising Spend on Voila (US$ Million), 2011-2015
Table 101: France Online Advertising Spend on YouTube (US$ Million), 2011-2015
Table 102: France Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: France Population Analysis (%), 2014
Figure 6: France Inflation Trends (%), 2010-2019
Figure 7: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: France Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 10: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: France Number of Gamers – Online and Social(Million), 2010-2019
Figure 12: France Mobile Internet User Analysis (Million), 2010-2019
Figure 13: France Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: France Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 15: France Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 17: France Online Spending per Internet User (US$), 2010-2019
Figure 18: France Online Mobile Spending per Online User (US$), 2010-2019
Figure 19: France Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 20: France Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 21: France Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 22: France Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 23: France Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 24: France Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 25: France Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 26: France Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 27: France Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 28: France Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 29: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 30: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 31: France Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 32: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: France Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 37: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 38: France Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020
Figure 39: France Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 40: France Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 41: France Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 42: France Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 43: France Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 44: France Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 45: France Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 46: France Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 47: France Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 48: France Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 49: France Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 50: France Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 51: France Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 52: France Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 53: France Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 54: France Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 55: France Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 56: France Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 57: France Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 58: France Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 59: France Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 60: France Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 61: France Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 62: France Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 63: France Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 64: France Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 65: France Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 66: France Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 67: France Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 68: France Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 69: France Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 70: France Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 71: France Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 72: France Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 73: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 74: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 75: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 76: France Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 77: France Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 78: France Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 79: France Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 80: France Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 81: France Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 82: France Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 83: France Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 84: France Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 85: France Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 86: France Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: France Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 88: France Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 89: France Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 90: France Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 92: France Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 93: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 94: France RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 95: France Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 96: France Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 97: France Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 98: France Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 99: France Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 100: France Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 101: France Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 102: France Online Advertising Spend by Online Sites (%), 2015
Figure 103: France Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 104: France Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 105: France Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 106: France Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 107: France Online Advertising Spend on Voila (US$ Million), 2011-2015
Figure 108: France Online Advertising Spend on YouTube (US$ Million), 2011-2015
Figure 109: France Online Advertising Spend on Twitter (US$ Million), 2011-2015

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