Digital Advertising Spend in France

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from $900	90 Pages	Socintel360	April, 2016	SOI15084901

Lowest Prices Guaranteed
Price	from $900
Length	90 Pages
Publisher	Socintel360
Published Date	April, 2016
SKU	SOI15084901

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1 About this Report: 1.1 About Socintel360; 1.2 Summary; 1.3 Scope; 1.4 Methodology; 1.5 Definitions; 1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis: 2.1 France Online Advertising Spend; 2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers: 3.1 Macroeconomic Fundamentals and Industry Growth Dynamics; 3.2 Consumer Insights; 3.3 Internet & Technology Adoption; 3.4 Devices & Platforms; 3.5 Mobile Commerce; 3.6 Advertising Spend Dynamics
4 France Online Advertising Spend by Marketing Objective: 4.1 Snapshot of Marketing Objectives; 4.2 Ad Spend by Marketing Objectives; 4.2.1 Branding; 4.2.2 Sales; 4.2.3 Lead Generation/ Increase Traffic; 4.2.4 Product Launch
5 France Online Advertising Spend by Channels: 5.1 Online Channel Dynamics – Overall; 5.2 Online Channel Dynamics – Mobile; 5.2.1 France Online Mobile Search Ad Spend; 5.2.2 France Online Mobile Display Ad Spend; 5.2.3 France Online Mobile Messaging Ad Spend; 5.2.4 France Online Mobile Video Ad Spend; 5.3 Online Channel Dynamics – Desktop; 5.3.1 France Online Desktop Search Ad Spend; 5.3.2 France Online Desktop Display Ad Spend; 5.3.3 France Online Desktop Video Ad Spend
6 France Online Advertising Spend by Industry: 6.1 Snapshot of Key Verticals; 6.2 Food & Beverages Online Ad Spend; 6.2.1 Snapshot, 2011-2020; 6.2.2 Analysis by Marketing Objective; 6.2.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.3 Health & Beauty Online Ad Spend; 6.3.1 Snapshot, 2011-2020; 6.3.2 Analysis by Marketing Objective; 6.3.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.4 Computer Product & Service Online Ad Spend; 6.4.1 Snapshot, 2011-2020; 6.4.2 Analysis by Marketing Objective; 6.4.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.5 Leisure Travel & Tourism Online Ad Spend; 6.5.1 Snapshot, 2011-2020; 6.5.2 Analysis by Marketing Objective; 6.5.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.6 Financial Services Online Ad Spend; 6.6.1 Snapshot, 2011-2020; 6.6.2 Analysis by Marketing Objective; 6.6.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.7 Automotive Online Ad Spend; 6.7.1 Snapshot, 2011-2020; 6.7.2 Analysis by Marketing Objective; 6.7.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.8 Media Online Ad Spend; 6.8.1 Snapshot, 2011-2020; 6.8.2 Analysis by Marketing Objective; 6.8.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.9 Entertainment Online Ad Spend; 6.9.1 Snapshot, 2011-2020; 6.9.2 Analysis by Marketing Objective; 6.9.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.1 Telecom Online Ad Spend; 6.10.1 Snapshot, 2011-2020; 6.10.2 Analysis by Marketing Objective; 6.10.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.11 Retail Online Ad Spend; 6.11.1 Snapshot, 2011-2020; 6.11.2 Analysis by Marketing Objective; 6.11.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.12 Pharmaceutical & Healthcare Online Ad Spend; 6.12.1 Snapshot, 2011-2020; 6.12.2 Analysis by Marketing Objective; 6.12.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.13 Public Sector Online Ad Spend; 6.13.1 Snapshot, 2011-2020; 6.13.2 Analysis by Marketing Objective; 6.13.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.14 Real Estate Online Ad Spend; 6.14.1 Snapshot, 2011-2020; 6.14.2 Analysis by Marketing Objective; 6.14.3 Analysis by Channel Spend – Desktop vs. Mobile; 6.15 Education Online Ad Spend; 6.15.1 Snapshot, 2011-2020; 6.15.2 Analysis by Marketing Objective; 6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 France Online Advertising Spend by Format: 7.1 France Online Format Dynamics - Overall; 7.2 Online Format Dynamics; 7.2.1 France Online Search Ad Spend; 7.2.2 France Online Display (Excluding Video) Ad Spend; 7.2.3 France Online Sponsorship Ad Spend; 7.2.4 France Online Classified Ad Spend; 7.2.5 France Online Email Ad Spend; 7.2.6 France Online Video Ad Spend; 7.3 Programmatic Digital Display Ad Spend; 7.4 Programmatic Online Video Ad Spend; 7.5 RTB Display Ad Spend
8 France Social Gaming Advertising Spend: 8.1 Snapshot of Gaming Ad Spend; 8.2 Gaming Ad Spend by Categories; 8.2.1 Around Games Environment Ad Spend; 8.2.2 In Game Environment Ad Spend; 8.2.3 In Game Immersive Ad Spend; 8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites: 9.1 Snapshot; 9.2 Online Advertising Spend by Online Sites; 9.2.1 Google; 9.2.2 Microsoft; 9.2.3 Yahoo; 9.2.4 Facebook; 9.2.5 Voila; 9.2.6 YouTube; 9.2.7 Twitter; Table 1: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 2: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020; Table 3: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019; Table 4: France Population Analysis (Million), 2010-2019; Table 5: France Inflation Trends (%), 2010-2019; Table 6: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019; Table 7: France Number of Online & Mobile Buyers (Million), 2010-2019; Table 8: France Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019; Table 9: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019; Table 10: France Number of Gamers - Online, Mobile and Social (Million), 2010-2019; Table 11: France Mobile Internet User Analysis (Million), 2010-2019; Table 12: France Number of Internet and Social Media Users (Million), 2010-2019; Table 13: France Number of Fixed Broadband Subscriptions (Million), 2010-2019; Table 14: France Number of Mobile and Smartphone Users(Million), 2010-2019; Table 15: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019; Table 16: France Online Spending per Internet User (US$), 2010-2019; Table 17: France Online Mobile Spending per Online User (US$), 2010-2019; Table 18: France Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015; Table 19: France Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 20: France Online Advertising Spend on Branding (US$ Million), 2011-2020; Table 21: France Online Advertising Spend on Sales (US$ Million), 2011-2020; Table 22: France Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020; Table 23: France Online Advertising Spend on Product Launch (US$ Million), 2011-2020; Table 24: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 25: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 26: France Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020; Table 27: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 28: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 29: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 30: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 31: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 32: France Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020; Table 33: France Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 34: France Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 35: France Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 36: France Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020; Table 37: France Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 38: France Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 39: France Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 40: France Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 41: France Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 42: France Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 43: France Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 44: France Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 45: France Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 46: France Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 47: France Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 48: France Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 49: France Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 50: France Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 51: France Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 52: France Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 53: France Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 54: France Media Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 55: France Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 56: France Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 57: France Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 58: France Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 59: France Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 60: France Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 61: France Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 62: France Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 63: France Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 64: France Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 65: France Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 66: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 67: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 68: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 69: France Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 70: France Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 71: France Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 72: France Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 73: France Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 74: France Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 75: France Education Brands’ Online Advertising Spend (US$ Million), 2011-2020; Table 76: France Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Table 77: France Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Table 78: France Online Advertising Spend by Formats (%), 2015 vs. 2020; Table 79: France Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 80: France Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 81: France Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 82: France Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 83: France Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 84: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 85: France Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019; Table 86: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019; Table 87: France RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019; Table 88: France Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 89: France Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015; Table 90: France Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020; Table 91: France Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 92: France Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 93: France Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 94: France Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Table 95: France Online Advertising Spend by Online Sites (%), 2015; Table 96: France Online Advertising Spend on Google (US$ Million), 2011-2015; Table 97: France Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2011-2015; Table 98: France Online Advertising Spend on Yahoo (US$ Million), 2011-2015; Table 99: France Online Advertising Spend on Facebook (US$ Million), 2011-2015; Table 100: France Online Advertising Spend on Voila (US$ Million), 2011-2015; Table 101: France Online Advertising Spend on YouTube (US$ Million), 2011-2015; Table 102: France Online Advertising Spend on Twitter (US$ Million), 2011-2015; Figure 1: Methodology Framework; Figure 2: France Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 3: France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020; Figure 4: France Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019; Figure 5: France Population Analysis (%), 2014; Figure 6: France Inflation Trends (%), 2010-2019; Figure 7: France Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019; Figure 8: France Number of Online & Mobile Buyers (Million), 2010-2019; Figure 9: France Number of Online & Mobile Shoppers Analysis (Million), 2010-2019; Figure 10: France Number of Video Viewers - Online vs. Mobile (Million), 2010-2019; Figure 11: France Number of Gamers – Online and Social(Million), 2010-2019; Figure 12: France Mobile Internet User Analysis (Million), 2010-2019; Figure 13: France Number of Internet and Social Media Users (Million), 2010-2019; Figure 14: France Number of Fixed Broadband Subscriptions (Million), 2010-2019; Figure 15: France Number of Mobile and Smartphone Users(Million), 2010-2019; Figure 16: France E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019; Figure 17: France Online Spending per Internet User (US$), 2010-2019; Figure 18: France Online Mobile Spending per Online User (US$), 2010-2019; Figure 19: France Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015; Figure 20: France Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 21: France Online Advertising Spend on Branding (US$ Million), 2011-2020; Figure 22: France Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015; Figure 23: France Online Advertising Spend on Sales (US$ Million), 2011-2020; Figure 24: France Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015; Figure 25: France Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020; Figure 26: France Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015; Figure 27: France Online Advertising Spend on Product Launch (US$ Million), 2011-2020; Figure 28: France Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015; Figure 29: France Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 30: France Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 31: France Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020; Figure 32: France Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 33: France Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 34: France Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 35: France Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 36: France Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015; Figure 37: France Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 38: France Online Desktop Advertising Spend by Desktop Formats (%), 2015 vs. 2020; Figure 39: France Online Desktop Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 40: France Online Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 41: France Online Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 42: France Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015; Figure 43: France Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020; Figure 44: France Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 45: France Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 46: France Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 47: France Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 48: France Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 49: France Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 50: France Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 51: France Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 52: France Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 53: France Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 54: France Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 55: France Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 56: France Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 57: France Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 58: France Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 59: France Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 60: France Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 61: France Media Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 62: France Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 63: France Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 64: France Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 65: France Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 66: France Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 67: France Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 68: France Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 69: France Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 70: France Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 71: France Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 72: France Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 73: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 74: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 75: France Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 76: France Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 77: France Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 78: France Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 79: France Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 80: France Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 81: France Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 82: France Education Brands’ Online Advertising Spend (US$ Million), 2011-2020; Figure 83: France Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020; Figure 84: France Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020; Figure 85: France Online Advertising Spend by Formats (%), 2015 vs. 2020; Figure 86: France Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 87: France Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 88: France Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 89: France Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 90: France Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 91: France Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 92: France Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019; Figure 93: France Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019; Figure 94: France RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019; Figure 95: France Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 96: France Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015; Figure 97: France Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020; Figure 98: France Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 99: France Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 100: France Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 101: France Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020; Figure 102: France Online Advertising Spend by Online Sites (%), 2015; Figure 103: France Online Advertising Spend on Google (US$ Million), 2011-2015; Figure 104: France Online Advertising Spend on Microsoft (US$ Million), 2011-2015; Figure 105: France Online Advertising Spend on Yahoo (US$ Million), 2011-2015; Figure 106: France Online Advertising Spend on Facebook (US$ Million), 2011-2015; Figure 107: France Online Advertising Spend on Voila (US$ Million), 2011-2015; Figure 108: France Online Advertising Spend on YouTube (US$ Million), 2011-2015; Figure 109: France Online Advertising Spend on Twitter (US$ Million), 2011-2015

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Digital Advertising Spend in France

Online advertising spend in France stood at US$5.0 billion by end of 2015, accounting for 22.1% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 9.4%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 5.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 3.6% to reach US$6.1 billion in 2020, accounting for 26.0% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: France

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the France. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.

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