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Digital Advertising Spend by Format in Australia

Digital Advertising Spend by Format in Australia

Online video advertising spend is expected to reach US$367 million by end of 2016, accounting for 6.2% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 23.9% to reach US$865 million in 2020, accounting for 9.9% share of the market. Display advertising is expected to account for 18.6% of the market by end of 2020, grow at a CAGR of 10.0% over the forecast period.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How is online marketing budget being allocated and utilized?

Which advertising formats are gaining popularity on online to target consumers?

How is online mobile advertising expected to grow over the next five years?This report provides detailed online advertising spend database, covering in-depth trend analysis across formats for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Each of the format segments above is broken down further into channel – desktop and mobile.

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend by formats data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Australia

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Australia. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online video advertising spends for a period of 10 years, from 2011 to 2020.

Online marketing budget allocation for 2016 and how it is expected to change over the next five years.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Australia Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Australia Online Advertising Spend by Format
4.1 Australia Online Format Dynamics - Overall
4.2 Online Format Dynamics
4.2.1 Australia Online Search Ad Spend
4.2.2 Australia Online Display (Excluding Video) Ad Spend
4.2.3 Australia Online Sponsorship Ad Spend
4.2.4 Australia Online Classified Ad Spend
4.2.5 Australia Online Email Ad Spend
4.2.6 Australia Online Video Ad Spend
4.3 Programmatic Digital Display Ad Spend
4.4 Programmatic Online Video Ad Spend
4.5 RTB Display Ad Spend
Table 1: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Australia Population Analysis (Million), 2010-2019
Table 5: Australia Inflation Trends (%), 2010-2019
Table 6: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 9: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 11: Australia Mobile Internet User Analysis (Million), 2010-2019
Table 12: Australia Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 14: Australia Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 16: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 17: Australia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 18: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 19: Australia Online Spending per Internet User (US$), 2010-2019
Table 20: Australia Online Mobile Spending per Online User (US$), 2010-2019
Table 21: Australia Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 22: Australia Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 23: Australia Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 24: Australia Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 25: Australia Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Australia Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: Australia Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: Australia Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 29: Australia Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 30: Australia RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 1: Methodology Framework
Figure 2: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Australia Population Analysis (%), 2014
Figure 6: Australia Inflation Trends (%), 2010-2019
Figure 7: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 10: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 12: Australia Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Australia Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 15: Australia Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 17: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 18: Australia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 19: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 20: Australia Online Spending per Internet User (US$), 2010-2019
Figure 21: Australia Online Mobile Spending per Online User (US$), 2010-2019
Figure 22: Australia Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 23: Australia Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 24: Australia Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 25: Australia Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 26: Australia Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 27: Australia Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 28: Australia Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 29: Australia Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 30: Australia Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 31: Australia RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019

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