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Digital Advertising Spend in Australia

Digital Advertising Spend in Australia

Online advertising spend in Australia stood at US$5.3 billion by end of 2015, accounting for 36.0% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 16.1%. This growth is expected to continue in 2016 with brands expected to spend US$5.9 billion, representing an increase of 12.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 10.2% to reach US$8.7 billion in 2020, accounting for 54.4% of the total advertising spend.This report answers the following key questions:

How is online advertising expected to grow over the next five years?

How much is being spent on online advertising by industries?

How is online marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on online?

Which advertising formats are gaining popularity on online to target consumers?

Which online sites are gaining or declining their market share in the country?

How is online mobile advertising expected to grow over the next five years?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas -

Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:

Search Ad Spend

Display Ad Spend

Sponsorship Ad Spend

Classified Ad Spend

Email Ad Spend

Video Ad Spend

Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.

Food & Beverages

Health & Beauty

Technology & ICT Services

Leisure Travel & Tourism

Financial Services

Automotive

Media

Entertainment

Telecoms

Retail

Pharmaceutical & Healthcare

Public Sector

Real estate

Education

Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:

Branding

Direct Sales

Lead Generation/Increase Traffic

Product Launch

By Gaming: This report provides breakdown of online gaming advertising spend by following categories:

Around Games & Apps Environment Ad Spend

In Game Environment Ad Spend

In Game Immersive Ad Spend

Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend

This report provides detailed online advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:

Country Focus: Australia

Market Focus: Online Marketing

Industry Focus: All Industry Verticals

Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Australia. This report provides:

Data covering future of online advertising spend and its share in total advertising.

Data covering future of online mobile advertising spend and its share in online advertising.

Online advertising spend for a period of 10 years, from 2011 to 2020.

Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Online Advertising Spend Market Share Analysis
2.1 Australia Online Advertising Spend
2.2 Market Share Analysis
3 Analysis of Macroeconomic, Business, and Consumer Drivers
3.1 Macroeconomic Fundamentals and Industry Growth Dynamics
3.2 Consumer Insights
3.3 Internet & Technology Adoption
3.4 Devices & Platforms
3.5 Mobile Commerce
3.6 Advertising Spend Dynamics
4 Australia Online Advertising Spend by Marketing Objective
4.1 Snapshot of Marketing Objectives
4.2 Ad Spend by Marketing Objectives
4.2.1 Branding
4.2.2 Sales
4.2.3 Lead Generation/ Increase Traffic
4.2.4 Product Launch
5 Australia Online Advertising Spend by Channels
5.1 Online Channel Dynamics – Overall
5.2 Online Channel Dynamics – Mobile
5.2.1 Australia Online Mobile Search Ad Spend
5.2.2 Australia Online Mobile Display Ad Spend
5.2.3 Australia Online Mobile Messaging Ad Spend
5.2.4 Australia Online Mobile Video Ad Spend
6 Australia Online Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Online Ad Spend
6.2.1 Snapshot, 2011-2020
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend – Desktop vs. Mobile
6.3 Health & Beauty Online Ad Spend
6.3.1 Snapshot, 2011-2020
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend – Desktop vs. Mobile
6.4 Computer Product & Service Online Ad Spend
6.4.1 Snapshot, 2011-2020
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend – Desktop vs. Mobile
6.5 Leisure Travel & Tourism Online Ad Spend
6.5.1 Snapshot, 2011-2020
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend – Desktop vs. Mobile
6.6 Financial Services Online Ad Spend
6.6.1 Snapshot, 2011-2020
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend – Desktop vs. Mobile
6.7 Automotive Online Ad Spend
6.7.1 Snapshot, 2011-2020
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend – Desktop vs. Mobile
6.8 Media Online Ad Spend
6.8.1 Snapshot, 2011-2020
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend – Desktop vs. Mobile
6.9 Entertainment Online Ad Spend
6.9.1 Snapshot, 2011-2020
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend – Desktop vs. Mobile
6.1 Telecom Online Ad Spend
6.10.1 Snapshot, 2011-2020
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend – Desktop vs. Mobile
6.11 Retail Online Ad Spend
6.11.1 Snapshot, 2011-2020
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend – Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Online Ad Spend
6.12.1 Snapshot, 2011-2020
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend – Desktop vs. Mobile
6.13 Public Sector Online Ad Spend
6.13.1 Snapshot, 2011-2020
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend – Desktop vs. Mobile
6.14 Real Estate Online Ad Spend
6.14.1 Snapshot, 2011-2020
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend – Desktop vs. Mobile
6.15 Education Online Ad Spend
6.15.1 Snapshot, 2011-2020
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend – Desktop vs. Mobile
7 Australia Online Advertising Spend by Format
7.1 Australia Online Format Dynamics - Overall
7.2 Online Format Dynamics
7.2.1 Australia Online Search Ad Spend
7.2.2 Australia Online Display (Excluding Video) Ad Spend
7.2.3 Australia Online Sponsorship Ad Spend
7.2.4 Australia Online Classified Ad Spend
7.2.5 Australia Online Email Ad Spend
7.2.6 Australia Online Video Ad Spend
7.3 Programmatic Digital Display Ad Spend
7.4 Programmatic Online Video Ad Spend
7.5 RTB Display Ad Spend
8 Australia Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Online Sites
9.1 Snapshot
9.2 Online Advertising Spend by Online Sites
9.2.1 Google
9.2.2 Microsoft
9.2.3 Yahoo
9.2.4 Facebook
9.2.5 Twitter
9.2.6 Redit
9.2.7 YouTube
Table 1: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 3: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 4: Australia Population Analysis (Million), 2010-2019
Table 5: Australia Inflation Trends (%), 2010-2019
Table 6: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 7: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Table 8: Australia Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 9: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 10: Australia Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 11: Australia Mobile Internet User Analysis (Million), 2010-2019
Table 12: Australia Number of Internet and Social Media Users (Million), 2010-2019
Table 13: Australia Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 14: Australia Number of Mobile and Smartphone Users(Million), 2010-2019
Table 15: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 16: Australia Online Spending per Internet User (US$), 2010-2019
Table 17: Australia Online Mobile Spending per Online User (US$), 2010-2019
Table 18: Australia Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Table 19: Australia Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 20: Australia Online Advertising Spend on Branding (US$ Million), 2011-2020
Table 21: Australia Online Advertising Spend on Sales (US$ Million), 2011-2020
Table 22: Australia Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Table 23: Australia Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Table 24: Australia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 25: Australia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: Australia Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Table 27: Australia Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: Australia Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 29: Australia Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 30: Australia Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 31: Australia Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Table 32: Australia Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 33: Australia Food & Beverage Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 34: Australia Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 35: Australia Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 36: Australia Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 37: Australia Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 38: Australia Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 39: Australia Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 40: Australia Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 41: Australia Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 42: Australia Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 43: Australia Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 44: Australia Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 45: Australia Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 46: Australia Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 47: Australia Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 48: Australia Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 49: Australia Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 50: Australia Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 51: Australia Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 52: Australia Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 53: Australia Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 54: Australia Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 55: Australia Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 56: Australia Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 57: Australia Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 58: Australia Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 59: Australia Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 60: Australia Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 61: Australia Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 62: Australia Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 63: Australia Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 64: Australia Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 65: Australia Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 66: Australia Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 67: Australia Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 68: Australia Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 69: Australia Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 70: Australia Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Table 71: Australia Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 72: Australia Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Table 73: Australia Online Advertising Spend by Formats (%), 2015 vs. 2020
Table 74: Australia Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 75: Australia Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 76: Australia Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 77: Australia Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 78: Australia Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 79: Australia Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 80: Australia Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 81: Australia Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 82: Australia RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Table 83: Australia Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 84: Australia Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Table 85: Australia Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Table 86: Australia Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 87: Australia Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 88: Australia Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 89: Australia Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 90: Australia Online Advertising Spend by Online Sites (%), 2015
Table 91: Australia Online Advertising Spend on Google (US$ Million), 2011-2015
Table 92: Australia Online Advertising Spend on Microsoft Social Networking Site (US$ Million), 2011-2015
Table 93: Australia Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Table 94: Australia Online Advertising Spend on Facebook (US$ Million), 2011-2015
Table 95: Australia Online Advertising Spend on Twitter (US$ Million), 2011-2015
Table 96: Australia Online Advertising Spend on Reddit (US$ Million), 2011-2015
Table 97: Australia Online Advertising Spend on YouTube (US$ Million), 2011-2015
Figure 1: Methodology Framework
Figure 2: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 4: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 5: Australia Population Analysis (%), 2014
Figure 6: Australia Inflation Trends (%), 2010-2019
Figure 7: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 8: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 9: Australia Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 10: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 11: Australia Number of Gamers - Online, Mobile and Social(Million), 2010-2019
Figure 12: Australia Mobile Internet User Analysis (Million), 2010-2019
Figure 13: Australia Number of Internet and Social Media Users (Million), 2010-2019
Figure 14: Australia Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 15: Australia Number of Mobile and Smartphone Users(Million), 2010-2019
Figure 16: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Australia Online Spending per Internet User (US$), 2010-2019
Figure 18: Australia Online Mobile Spending per Online User (US$), 2010-2019
Figure 19: Australia Online Advertising Spend Snapshot – Growth Dynamics of Marketing Objective (%), 2015
Figure 20: Australia Online Advertising Spend – Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 21: Australia Online Advertising Spend on Branding (US$ Million), 2011-2020
Figure 22: Australia Online Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2015
Figure 23: Australia Online Advertising Spend on Sales (US$ Million), 2011-2020
Figure 24: Australia Online Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2015
Figure 25: Australia Online Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2011-2020
Figure 26: Australia Online Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2015
Figure 27: Australia Online Advertising Spend on Product Launch (US$ Million), 2011-2020
Figure 28: Australia Online Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2015
Figure 29: Australia Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 30: Australia Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 31: Australia Online Mobile Advertising Spend by Mobile Formats (%), 2015 vs. 2020
Figure 32: Australia Online Mobile Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: Australia Online Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: Australia Online Mobile Messaging Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 35: Australia Online Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 36: Australia Online Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2015
Figure 37: Australia Online Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 38: Australia Food & Beverage Brands' Online Advertising Spend (US$ Million), 2011-2020
Figure 39: Australia Food & Beverage Brands' Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 40: Australia Food & Beverage Brands' Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 41: Australia Health & Beauty Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 42: Australia Health & Beauty Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 43: Australia Health & Beauty Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 44: Australia Computer Product & Service Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 45: Australia Computer Product & Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 46: Australia Computer Product & Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 47: Australia Leisure Travel & Tourism Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 48: Australia Leisure Travel & Tourism Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 49: Australia Leisure Travel & Tourism Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 50: Australia Financial Services Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 51: Australia Financial Service Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 52: Australia Financial Service Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 53: Australia Automotive Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 54: Australia Automotive Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 55: Australia Automotive Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 56: Australia Media Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 57: Australia Media Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 58: Australia Media Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 59: Australia Entertainment Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 60: Australia Entertainment Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 61: Australia Entertainment Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 62: Australia Telecom Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 63: Australia Telecom Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 64: Australia Telecom Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 65: Australia Retail Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 66: Australia Retail Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 67: Australia Retail Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 68: Australia Pharmaceutical & Healthcare Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 69: Australia Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 70: Australia Pharmaceutical & Healthcare Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 71: Australia Public Sector Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 72: Australia Public Sector Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 73: Australia Public Sector Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 74: Australia Real Estate Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 75: Australia Real Estate Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 76: Australia Real Estate Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 77: Australia Education Brands’ Online Advertising Spend (US$ Million), 2011-2020
Figure 78: Australia Education Brands’ Online Advertising Spend - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 79: Australia Education Brands’ Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020
Figure 80: Australia Online Advertising Spend by Formats (%), 2015 vs. 2020
Figure 81: Australia Online Search Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 82: Australia Online Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 83: Australia Online Sponsorship Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 84: Australia Online Classified Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 85: Australia Online Email Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 86: Australia Online Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 87: Australia Programmatic Digital Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 88: Australia Programmatic Online Video Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 89: Australia RTB Display Ad Spend & Growth Analysis (US$ Million), 2014-2019
Figure 90: Australia Online Gaming Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 91: Australia Online Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2015
Figure 92: Australia Online Gaming Advertising Spend by Gaming Categories (%), 2015 vs. 2020
Figure 93: Australia Online Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 94: Australia Online In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 95: Australia Online In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 96: Australia Online Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 97: Australia Online Advertising Spend by Online Sites (%), 2015
Figure 98: Australia Online Advertising Spend on Google (US$ Million), 2011-2015
Figure 99: Australia Online Advertising Spend on Microsoft (US$ Million), 2011-2015
Figure 100: Australia Online Advertising Spend on Yahoo (US$ Million), 2011-2015
Figure 101: Australia Online Advertising Spend on Facebook (US$ Million), 2011-2015
Figure 102: Australia Online Advertising Spend on Twitter (US$ Million), 2011-2015
Figure 103: Australia Online Advertising Spend on Reddit (US$ Million), 2011-2015
Figure 104: Australia Online Advertising Spend on YouTube (US$ Million), 2011-2015

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