Databook - Social Media Advertising Spend in Brazil, 2015
Social media advertising spend in Brazil stood at US$0.5 billion by end of 2014, accounting for 12.0% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 70.3%. This growth is expected to continue in 2015 with brands expected to spend US$0.7 billion, representing an increase of 39.8% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 28.4% to reach US$1.8 billion in 2019, accounting for 19.6% of the total online advertising spend.This report answers the following key questions:
How is social media advertising spending expected to grow over the next five years?
How much is being spent on social media advertising by industry?
How is social media marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on social media?
Which advertising formats are gaining popularity on social media to target consumers?
Which social media sites are gaining / losing market share?
How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.
Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education
Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
- 1 About this Report
- 1.1 About Socintel360
- 1.2 Summary
- 1.3 Scope
- 1.4 Methodology
- 1.5 Definitions
- 1.6 Disclaimer
- 2 Social Media Advertising Spend Market Share Analysis
- 2.1 Brazil Online Advertising Spend
- 2.1.1 Benchmarking Brazil with Other Key Markets
- 2.2 Brazil Social Media Advertising Spend
- 2.2.1 Benchmarking Brazil with Other Key Markets
- 2.3 Market Share Analysis
- 3 Social Media Marketing Budget Allocation
- 3.1 Channel Allocation
- 3.2 Functional Allocation
- 3.3 Analysis of Investment Avenues
- 4 Analysis of Macroeconomic, Business, and Consumer Drivers
- 4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
- 4.2 Consumer Insights
- 4.3 Internet & Technology Adoption
- 4.4 Devices & Platforms
- 4.5 Mobile Commerce
- 4.6 Advertising Spend Dynamics
- 5 Brazil Social Media Advertising Spend by Marketing Objective
- 5.1 Snapshot of Marketing Objectives
- 5.2 Ad Spend by Marketing Objectives
- 5.2.1 Branding
- 5.2.2 Sales
- 5.2.3 Lead Generation/ Increase Traffic
- 5.2.4 Product Launch
- 6 Brazil Social Media Advertising Spend by Industry
- 6.1 Snapshot of Key Verticals
- 6.2 Food & Beverages Social Media Ad Spend
- 6.2.1 Snapshot, 2010-2019
- 6.2.2 Analysis by Marketing Objective
- 6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.3 Health & Beauty Social Media Ad Spend
- 6.3.1 Snapshot, 2010-2019
- 6.3.2 Analysis by Marketing Objective
- 6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.4 Technology & Computing Products Social Media Ad Spend
- 6.4.1 Snapshot, 2010-2019
- 6.4.2 Analysis by Marketing Objective
- 6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.5 Leisure Travel & Tourism Social Media Ad Spend
- 6.5.1 Snapshot, 2010-2019
- 6.5.2 Analysis by Marketing Objective
- 6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.6 Financial Services Social Media Ad Spend
- 6.6.1 Snapshot, 2010-2019
- 6.6.2 Analysis by Marketing Objective
- 6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.7 Automotive Social Media Ad Spend
- 6.7.1 Snapshot, 2010-2019
- 6.7.2 Analysis by Marketing Objective
- 6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.8 Media Social Media Ad Spend
- 6.8.1 Snapshot, 2010-2019
- 6.8.2 Analysis by Marketing Objective
- 6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.9 Entertainment Social Media Ad Spend
- 6.9.1 Snapshot, 2010-2019
- 6.9.2 Analysis by Marketing Objective
- 6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.1 Telecom Social Media Ad Spend
- 6.10.1 Snapshot, 2010-2019
- 6.10.2 Analysis by Marketing Objective
- 6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.11 Retail Social Media Ad Spend
- 6.11.1 Snapshot, 2010-2019
- 6.11.2 Analysis by Marketing Objective
- 6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.12 Pharmaceutical & Healthcare Social Media Ad Spend
- 6.12.1 Snapshot, 2010-2019
- 6.12.2 Analysis by Marketing Objective
- 6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.13 Public Sector Social Media Ad Spend
- 6.13.1 Snapshot, 2010-2019
- 6.13.2 Analysis by Marketing Objective
- 6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.14 Real Estate Social Media Ad Spend
- 6.14.1 Snapshot, 2010-2019
- 6.14.2 Analysis by Marketing Objective
- 6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
- 6.15 Education Social Media Ad Spend
- 6.15.1 Snapshot, 2010-2019
- 6.15.2 Analysis by Marketing Objective
- 6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
- 7 Brazil Social Media Advertising Spend by Channels and Formats
- 7.1 Online Channel Dynamics - Overall
- 7.1.1 Benchmarking Brazil with Other Key Markets
- 7.2 Online Channel Dynamics - Mobile
- 7.2.1 Benchmarking Brazil with Other Key Markets
- 7.3 Online Channel Dynamics - Desktop
- 7.3.1 Benchmarking Brazil with Other Key Markets
- 7.4 Social Media Channel Dynamics - Overall
- 7.4.1 Brazil Social Media Channel Dynamics - Overall
- 7.4.2 Benchmarking Brazil with Other Key Markets
- 7.5 Social Media Channel Dynamics - Mobile
- 7.5.1 Brazil Social Media Mobile Display Ad Spend
- 7.5.2 Brazil Social Media Mobile Video Ad Spend
- 7.5.3 Benchmarking Brazil with Other Key Markets
- 7.6 Social Media Channel Dynamics - Desktop
- 7.6.1 Brazil Social Media Desktop Display Ad Spend
- 7.6.2 Brazil Social Media Desktop Video Ad Spend
- 8 Brazil Social Gaming Advertising Spend
- 8.1 Snapshot of Gaming Ad Spend
- 8.2 Gaming Ad Spend by Categories
- 8.2.1 Around Games Environment Ad Spend
- 8.2.2 In Game Environment Ad Spend
- 8.2.3 In Game Immersive Ad Spend
- 8.2.4 Exclusive Advertising Games Spend
- 9 Market Share Analysis by Social Networking Sites
- 9.1 Snapshot
- 9.2 Social Media Advertising Spend by Social Networking Sites
- 9.2.1 Twitter
- 9.2.2 YouTube
- 9.2.3 Facebook
- 9.2.4 Badoo
- 9.2.5 Google+
- List of Tables
- Table 1: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 2: Brazil Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 3: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
- Table 4: Brazil Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
- Table 5: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Table 6: Brazil Population Analysis (Million), 2010-2019
- Table 7: Brazil Inflation Trends (%), 2010-2019
- Table 8: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Table 9: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
- Table 10: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Table 11: Brazil Number of Gamers - Online, Mobile and Social (Million), 2010-2019
- Table 12: Brazil Mobile Internet User Analysis (Million), 2010-2019
- Table 13: Brazil Number of Internet and Social Media Users (Million), 2010-2019
- Table 14: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
- Table 15: Brazil Number of Mobile and Smartphone Users (Million), 2010-2019
- Table 16: Brazil Number of Facebook & Twitter Users Analysis (Million), 2010-2019
- Table 17: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Table 18: Brazil Online Spending per Internet User (US$), 2010-2019
- Table 19: Brazil Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
- Table 20: Brazil Social Media Mobile Spending per Social Media User (US$), 2010-2019
- Table 21: Brazil Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
- Table 22: Brazil Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 23: Brazil Social Media Advertising Spend on Branding (US$ Million), 2010-2019
- Table 24: Brazil Social Media Advertising Spend on Sales (US$ Million), 2010-2019
- Table 25: Brazil Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
- Table 26: Brazil Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
- Table 27: Brazil Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 28: Brazil Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 29: Brazil Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 30: Brazil Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 31: Brazil Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 32: Brazil Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 33: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 34: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 35: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 36: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 37: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 38: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 39: Brazil Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 40: Brazil Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 41: Brazil Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 42: Brazil Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 43: Brazil Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 44: Brazil Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 45: Brazil Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 46: Brazil Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 47: Brazil Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 48: Brazil Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 49: Brazil Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 50: Brazil Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 51: Brazil Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 52: Brazil Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 53: Brazil Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 54: Brazil Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 55: Brazil Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 56: Brazil Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 57: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 58: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 59: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 60: Brazil Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 61: Brazil Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 62: Brazil Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 63: Brazil Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 64: Brazil Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 65: Brazil Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 66: Brazil Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Table 67: Brazil Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Table 68: Brazil Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 69: Brazil Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 70: Brazil Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 71: Brazil Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 72: Brazil Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Table 73: Brazil Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 74: Brazil Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
- Table 75: Brazil Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 76: Brazil Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 77: Brazil Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 78: Brazil Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
- Table 79: Brazil Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 80: Brazil Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 81: Brazil Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 82: Brazil Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
- Table 83: Brazil Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
- Table 84: Brazil Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 85: Brazil Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 86: Brazil Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 87: Brazil Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Table 88: Brazil Social Media Advertising Spend by Social Networking Sites (%), 2014
- Table 89: Brazil Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
- Table 90: Brazil Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
- Table 91: Brazil Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
- Table 92: Brazil Social Media Advertising Spend onBadoo Social Networking Site (US$ Million), 2010-2014
- Table 93: Brazil Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2012-2014
- List of Figures
- Figure 1: Methodology Framework
- Figure 2: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
- Figure 4: Brazil Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
- Figure 6: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
- Figure 7: Brazil Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
- Figure 8: Brazil Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
- Figure 9: Brazil Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
- Figure 10: Brazil Social Media Marketing Budget Growth Rate (%), 2015 - 2019
- Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
- Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
- Figure 13: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
- Figure 14: Brazil Population Analysis (%), 2014
- Figure 15: Brazil Inflation Trends (%), 2010-2019
- Figure 16: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
- Figure 17: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
- Figure 18: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
- Figure 19: Brazil Number of Gamers - Online and Social (Million), 2010-2019
- Figure 20: Brazil Mobile Internet User Analysis (Million), 2010-2019
- Figure 21: Brazil Number of Internet and Social Media Users (Million), 2010-2019
- Figure 22: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
- Figure 23: Brazil Number of Mobile and Smartphone Users (Million), 2010-2019
- Figure 24: Brazil Number of Facebook & Twitter Users Analysis (Million), 2010-2019
- Figure 25: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
- Figure 26: Brazil Online Spending per Internet User (US$), 2010-2019
- Figure 27: Brazil Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
- Figure 28: Brazil Social Media Mobile Spending per Social Media User (US$), 2010-2019
- Figure 29: Brazil Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
- Figure 30: Brazil Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 31: Brazil Social Media Advertising Spend on Branding (US$ Million), 2010-2019
- Figure 32: Brazil Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
- Figure 33: Brazil Social Media Advertising Spend on Sales (US$ Million), 2010-2019
- Figure 34: Brazil Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
- Figure 35: Brazil Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
- Figure 36: Brazil Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
- Figure 37: Brazil Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
- Figure 38: Brazil Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
- Figure 39: Brazil Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
- Figure 40: Brazil Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 41: Brazil Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 42: Brazil Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 43: Brazil Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 44: Brazil Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 45: Brazil Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 46: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 47: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 48: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 49: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 50: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 51: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 52: Brazil Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 53: Brazil Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 54: Brazil Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 55: Brazil Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 56: Brazil Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 57: Brazil Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 58: Brazil Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 59: Brazil Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 60: Brazil Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 61: Brazil Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 62: Brazil Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 63: Brazil Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 64: Brazil Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 65: Brazil Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 66: Brazil Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 67: Brazil Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 68: Brazil Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 69: Brazil Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 70: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 71: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 72: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 73: Brazil Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 74: Brazil Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 75: Brazil Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 76: Brazil Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 77: Brazil Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 78: Brazil Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 79: Brazil Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
- Figure 80: Brazil Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
- Figure 81: Brazil Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 82: Brazil Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 83: Online Advertising Spend by Channels for Key Markets (%), 2014
- Figure 84: Brazil Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 85: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
- Figure 86: Brazil Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 87: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
- Figure 88: Brazil Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
- Figure 89: Social Media Advertising Spend by Channels for Key Markets (%), 2014
- Figure 90: Brazil Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 91: Brazil Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
- Figure 92: Brazil Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 93: Brazil Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 94: Brazil Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
- Figure 95: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
- Figure 96: Brazil Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 97: Brazil Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
- Figure 98: Brazil Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 99: Brazil Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 100: Brazil Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
- Figure 101: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
- Figure 102: Brazil Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 103: Brazil Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
- Figure 104: Brazil Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
- Figure 105: Brazil Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 106: Brazil Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 107: Brazil Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 108: Brazil Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
- Figure 109: Brazil Social Media Advertising Spend by Social Networking Sites (%), 2014
- Figure 110: Brazil Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
- Figure 111: Brazil Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
- Figure 112: Brazil Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
- Figure 113: Brazil Social Media Advertising Spend on Badoo Social Networking Site (US$ Million), 2010-2014
- Figure 114: Brazil Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2012-2014