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Databook - Social Media Advertising Spend in Brazil, 2015

1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Brazil Online Advertising Spend
2.1.1 Benchmarking Brazil with Other Key Markets
2.2 Brazil Social Media Advertising Spend
2.2.1 Benchmarking Brazil with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Brazil Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 Brazil Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 Brazil Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics - Overall
7.1.1 Benchmarking Brazil with Other Key Markets
7.2 Online Channel Dynamics - Mobile
7.2.1 Benchmarking Brazil with Other Key Markets
7.3 Online Channel Dynamics - Desktop
7.3.1 Benchmarking Brazil with Other Key Markets
7.4 Social Media Channel Dynamics - Overall
7.4.1 Brazil Social Media Channel Dynamics - Overall
7.4.2 Benchmarking Brazil with Other Key Markets
7.5 Social Media Channel Dynamics - Mobile
7.5.1 Brazil Social Media Mobile Display Ad Spend
7.5.2 Brazil Social Media Mobile Video Ad Spend
7.5.3 Benchmarking Brazil with Other Key Markets
7.6 Social Media Channel Dynamics - Desktop
7.6.1 Brazil Social Media Desktop Display Ad Spend
7.6.2 Brazil Social Media Desktop Video Ad Spend
8 Brazil Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Twitter
9.2.2 YouTube
9.2.3 Facebook
9.2.4 Badoo
9.2.5 Google+
List of Tables
Table 1: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Brazil Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 3: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 4: Brazil Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Table 5: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Brazil Population Analysis (Million), 2010-2019
Table 7: Brazil Inflation Trends (%), 2010-2019
Table 8: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Brazil Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 12: Brazil Mobile Internet User Analysis (Million), 2010-2019
Table 13: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Table 14: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 15: Brazil Number of Mobile and Smartphone Users (Million), 2010-2019
Table 16: Brazil Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 17: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 18: Brazil Online Spending per Internet User (US$), 2010-2019
Table 19: Brazil Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 20: Brazil Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 21: Brazil Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 22: Brazil Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 23: Brazil Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Table 24: Brazil Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Table 25: Brazil Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 26: Brazil Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 27: Brazil Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 28: Brazil Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 29: Brazil Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 30: Brazil Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 31: Brazil Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 32: Brazil Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 33: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 34: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 35: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 36: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 37: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 38: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 39: Brazil Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 40: Brazil Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 41: Brazil Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 42: Brazil Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 43: Brazil Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 44: Brazil Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 45: Brazil Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 46: Brazil Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 47: Brazil Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 48: Brazil Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 49: Brazil Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 50: Brazil Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 51: Brazil Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 52: Brazil Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 53: Brazil Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 54: Brazil Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 55: Brazil Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 56: Brazil Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 57: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 58: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 59: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 60: Brazil Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 61: Brazil Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 62: Brazil Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 63: Brazil Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 64: Brazil Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 65: Brazil Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 66: Brazil Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 67: Brazil Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 68: Brazil Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 69: Brazil Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 70: Brazil Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 71: Brazil Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 72: Brazil Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 73: Brazil Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 74: Brazil Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 75: Brazil Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 76: Brazil Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 77: Brazil Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 78: Brazil Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 79: Brazil Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: Brazil Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Brazil Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: Brazil Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 83: Brazil Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 84: Brazil Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: Brazil Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: Brazil Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 87: Brazil Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: Brazil Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 89: Brazil Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Table 90: Brazil Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Table 91: Brazil Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Table 92: Brazil Social Media Advertising Spend onBadoo Social Networking Site (US$ Million), 2010-2014
Table 93: Brazil Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2012-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: Brazil Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Brazil Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 6: Brazil Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 7: Brazil Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Figure 8: Brazil Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 9: Brazil Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 10: Brazil Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 13: Brazil Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 14: Brazil Population Analysis (%), 2014
Figure 15: Brazil Inflation Trends (%), 2010-2019
Figure 16: Brazil Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Brazil Number of Online & Mobile Buyers (Million), 2010-2019
Figure 18: Brazil Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 19: Brazil Number of Gamers - Online and Social (Million), 2010-2019
Figure 20: Brazil Mobile Internet User Analysis (Million), 2010-2019
Figure 21: Brazil Number of Internet and Social Media Users (Million), 2010-2019
Figure 22: Brazil Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 23: Brazil Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 24: Brazil Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Brazil E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Brazil Online Spending per Internet User (US$), 2010-2019
Figure 27: Brazil Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 28: Brazil Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 29: Brazil Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 30: Brazil Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 31: Brazil Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Figure 32: Brazil Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 33: Brazil Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Figure 34: Brazil Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 35: Brazil Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 36: Brazil Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 37: Brazil Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 38: Brazil Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 39: Brazil Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 40: Brazil Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 41: Brazil Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 42: Brazil Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 43: Brazil Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 44: Brazil Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 45: Brazil Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 46: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 47: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 48: Brazil Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 49: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 50: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 51: Brazil Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 52: Brazil Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 53: Brazil Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 54: Brazil Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 55: Brazil Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 56: Brazil Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 57: Brazil Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 58: Brazil Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 59: Brazil Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 60: Brazil Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 61: Brazil Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 62: Brazil Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 63: Brazil Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 64: Brazil Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 65: Brazil Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 66: Brazil Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 67: Brazil Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 68: Brazil Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 69: Brazil Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 70: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 71: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 72: Brazil Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 73: Brazil Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 74: Brazil Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 75: Brazil Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 76: Brazil Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 77: Brazil Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 78: Brazil Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 79: Brazil Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 80: Brazil Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 81: Brazil Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 82: Brazil Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 83: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 84: Brazil Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 85: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 86: Brazil Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 87: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 88: Brazil Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 89: Social Media Advertising Spend by Channels for Key Markets (%), 2014
Figure 90: Brazil Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 91: Brazil Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 92: Brazil Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: Brazil Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: Brazil Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 95: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 96: Brazil Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: Brazil Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 98: Brazil Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 99: Brazil Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: Brazil Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 101: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 102: Brazil Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 103: Brazil Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 104: Brazil Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 105: Brazil Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 106: Brazil Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: Brazil Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: Brazil Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Brazil Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 110: Brazil Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Figure 111: Brazil Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Figure 112: Brazil Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Figure 113: Brazil Social Media Advertising Spend on Badoo Social Networking Site (US$ Million), 2010-2014
Figure 114: Brazil Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2012-2014

Databook - Social Media Advertising Spend in Brazil, 2015

Social media advertising spend in Brazil stood at US$0.5 billion by end of 2014, accounting for 12.0% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 70.3%. This growth is expected to continue in 2015 with brands expected to spend US$0.7 billion, representing an increase of 39.8% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 28.4% to reach US$1.8 billion in 2019, accounting for 19.6% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industry?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining / losing market share?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


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