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Databook - Social Media Advertising Spend in China, 2015

Databook - Social Media Advertising Spend in China, 2015

Social media advertising spend in China stood at US$2.3 billion by end of 2014, accounting for 9.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 49.5%. This growth is expected to continue in 2015 with brands expected to spend US$3.5 billion, representing an increase of 53.2% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 46.1% to reach US$16.1 billion in 2019, accounting for 24.3% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industry?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining / losing market share?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 China Online Advertising Spend
2.1.1 Benchmarking China with Other Key Markets
2.2 China Social Media Advertising Spend
2.2.1 Benchmarking China with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 China Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 China Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 China Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics - Overall
7.1.1 Benchmarking China with Other Key Markets
7.2 Online Channel Dynamics - Mobile
7.2.1 Benchmarking China with Other Key Markets
7.3 Online Channel Dynamics - Desktop
7.3.1 Benchmarking China with Other Key Markets
7.4 Social Media Channel Dynamics - Overall
7.4.1 China Social Media Channel Dynamics - Overall
7.4.2 Benchmarking China with Other Key Markets
7.5 Social Media Channel Dynamics - Mobile
7.5.1 China Social Media Mobile Display Ad Spend
7.5.2 China Social Media Mobile Video Ad Spend
7.5.3 Benchmarking China with Other Key Markets
7.6 Social Media Channel Dynamics - Desktop
7.6.1 China Social Media Desktop Display Ad Spend
7.6.2 China Social Media Desktop Video Ad Spend
8 China Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Sina Weibo
9.2.2 Tencent
9.2.3 Kaixin
9.2.4 RenRen
List of Tables
Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 3: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Table 4: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 5: China Population Analysis (Million), 2010-2019
Table 6: China Inflation Trends (%), 2010-2019
Table 7: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 8: China Number of Online & Mobile Buyers (Million), 2010-2019
Table 9: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 10: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 11: China Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 12: China Mobile Internet User Analysis (Million), 2010-2019
Table 13: China Number of Internet and Social Media Users (Million), 2010-2019
Table 14: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 15: China Number of Mobile and Smartphone Users (Million), 2010-2019
Table 16: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 17: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 18: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 19: China Online Spending per Internet User (US$), 2010-2019
Table 20: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 21: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 22: China Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 23: China Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 24: China Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Table 25: China Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Table 26: China Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 27: China Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 28: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 29: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 30: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 31: China Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 32: China Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 33: China Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 34: China Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 35: China Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 36: China Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 37: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 38: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 39: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 40: China Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 41: China Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 42: China Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 43: China Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 44: China Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 45: China Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 46: China Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 47: China Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 48: China Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 49: China Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 50: China Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 51: China Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 52: China Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 53: China Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 54: China Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 55: China Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 56: China Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 57: China Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 58: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 59: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 60: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 61: China Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 62: China Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 63: China Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 64: China Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 65: China Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 66: China Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 67: China Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 68: China Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 69: China Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 70: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 71: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 72: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 73: China Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 74: China Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 75: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 76: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 77: China Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 78: China Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 79: China Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: China Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: China Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 82: China Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 83: China Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 84: China Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: China Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 86: China Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 87: China Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: China Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 89: China Social Media Advertising Spend on Sina Weibo Social Networking Site (US$ Million), 2010-2014
Table 90: China Social Media Advertising Spend on Tencent Social Networking Site (US$ Million), 2010-2014
Table 91: China Social Media Advertising Spend on Kaixin Social Networking Site (US$ Million), 2010-2014
Table 92: China Social Media Advertising Spend on RenRen Social Networking Site (US$ Million), 2010-2014
List of Figures
Figure 1: Methodology Framework
Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 6: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Figure 7: China Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 8: China Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 9: China Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 10: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 11: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 12: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 13: China Population Analysis (%), 2014
Figure 14: China Inflation Trends (%), 2010-2019
Figure 15: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 16: China Number of Online & Mobile Buyers (Million), 2010-2019
Figure 17: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 18: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 19: China Number of Gamers - Online and Social (Million), 2010-2019
Figure 20: China Mobile Internet User Analysis (Million), 2010-2019
Figure 21: China Number of Internet and Social Media Users (Million), 2010-2019
Figure 22: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 23: China Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 24: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 25: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: China Online Spending per Internet User (US$), 2010-2019
Figure 28: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 29: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 30: China Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 31: China Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 32: China Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Figure 33: China Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 34: China Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Figure 35: China Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 36: China Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 37: China Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 38: China Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 39: China Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 40: China Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 41: China Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 42: China Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 43: China Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 44: China Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 45: China Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 46: China Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 47: China Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 48: China Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 49: China Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 50: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 51: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 52: China Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 53: China Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 54: China Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 55: China Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 56: China Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 57: China Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 58: China Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 59: China Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 60: China Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 61: China Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 62: China Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 63: China Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 64: China Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 65: China Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 66: China Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 67: China Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 68: China Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 69: China Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 70: China Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 71: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 72: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 73: China Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 74: China Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 75: China Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 76: China Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 77: China Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 78: China Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 79: China Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 80: China Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 81: China Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 82: China Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 83: China Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 84: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 85: China Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 86: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 87: China Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 88: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 89: China Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 90: Social Media Advertising Spend by Channels for Key Markets (%), 2014
Figure 91: China Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 92: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 93: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: China Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 95: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 96: China Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: China Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 98: China Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 99: China Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: China Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 101: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 102: China Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 103: China Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 104: China Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 105: China Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 106: China Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 107: China Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 108: China Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: China Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 110: China Social Media Advertising Spend on Sina Weibo Social Networking Site (US$ Million), 2010-2014
Figure 111: China Social Media Advertising Spend on Tencent Social Networking Site (US$ Million), 2010-2014
Figure 112: China Social Media Advertising Spend on Kaixin Social Networking Site (US$ Million), 2010-2014
Figure 113: China Social Media Advertising Spend on RenRen Social Networking Site (US$ Million), 2010-2014

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