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Databook - Social Media Advertising Spend in Germany, 2015

Databook - Social Media Advertising Spend in Germany, 2015

Social media advertising spend in Germany stood at US$1.4 billion by end of 2014, accounting for 12.3% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 34.7%. This growth is expected to continue in 2015 with brands expected to spend US$1.8 billion, representing an increase of 24.0% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 20.2% to reach US$3.7 billion in 2019, accounting for 22.7% of the total online advertising spend.This report answers the following key questions:

How is social media advertising spending expected to grow over the next five years?

How much is being spent on social media advertising by industry?

How is social media marketing budget being allocated and utilized?

Which marketing objectives are driving the advertising spend on social media?

Which advertising formats are gaining popularity on social media to target consumers?

Which social media sites are gaining / losing market share?

How is social media mobile advertising spending expected to grow over the next five years?This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

Format Split: This report provides break down by the following formats:
Display Ad Spend
Video Ad SpendEach of the format segments above is broken down further into channel – desktop and mobile.

Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Financial Services
Automotive
Media
Entertainment
Telecoms
Retail
Pharmaceutical & Healthcare
Public Sector
Real estate
Education

Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
Branding
Direct Sales
Lead Generation/Increase Traffic
Product Launch By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend

By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer
2 Social Media Advertising Spend Market Share Analysis
2.1 Germany Online Advertising Spend
2.1.1 Benchmarking Germany with Other Key Markets
2.2 Germany Social Media Advertising Spend
2.2.1 Benchmarking Germany with Other Key Markets
2.3 Market Share Analysis
3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues
4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics
5 Germany Social Media Advertising Spend by Marketing Objective
5.1 Snapshot of Marketing Objectives
5.2 Ad Spend by Marketing Objectives
5.2.1 Branding
5.2.2 Sales
5.2.3 Lead Generation/ Increase Traffic
5.2.4 Product Launch
6 Germany Social Media Advertising Spend by Industry
6.1 Snapshot of Key Verticals
6.2 Food & Beverages Social Media Ad Spend
6.2.1 Snapshot, 2010-2019
6.2.2 Analysis by Marketing Objective
6.2.3 Analysis by Channel Spend - Desktop vs. Mobile
6.3 Health & Beauty Social Media Ad Spend
6.3.1 Snapshot, 2010-2019
6.3.2 Analysis by Marketing Objective
6.3.3 Analysis by Channel Spend - Desktop vs. Mobile
6.4 Technology & Computing Products Social Media Ad Spend
6.4.1 Snapshot, 2010-2019
6.4.2 Analysis by Marketing Objective
6.4.3 Analysis by Channel Spend - Desktop vs. Mobile
6.5 Leisure Travel & Tourism Social Media Ad Spend
6.5.1 Snapshot, 2010-2019
6.5.2 Analysis by Marketing Objective
6.5.3 Analysis by Channel Spend - Desktop vs. Mobile
6.6 Financial Services Social Media Ad Spend
6.6.1 Snapshot, 2010-2019
6.6.2 Analysis by Marketing Objective
6.6.3 Analysis by Channel Spend - Desktop vs. Mobile
6.7 Automotive Social Media Ad Spend
6.7.1 Snapshot, 2010-2019
6.7.2 Analysis by Marketing Objective
6.7.3 Analysis by Channel Spend - Desktop vs. Mobile
6.8 Media Social Media Ad Spend
6.8.1 Snapshot, 2010-2019
6.8.2 Analysis by Marketing Objective
6.8.3 Analysis by Channel Spend - Desktop vs. Mobile
6.9 Entertainment Social Media Ad Spend
6.9.1 Snapshot, 2010-2019
6.9.2 Analysis by Marketing Objective
6.9.3 Analysis by Channel Spend - Desktop vs. Mobile
6.1 Telecom Social Media Ad Spend
6.10.1 Snapshot, 2010-2019
6.10.2 Analysis by Marketing Objective
6.10.3 Analysis by Channel Spend - Desktop vs. Mobile
6.11 Retail Social Media Ad Spend
6.11.1 Snapshot, 2010-2019
6.11.2 Analysis by Marketing Objective
6.11.3 Analysis by Channel Spend - Desktop vs. Mobile
6.12 Pharmaceutical & Healthcare Social Media Ad Spend
6.12.1 Snapshot, 2010-2019
6.12.2 Analysis by Marketing Objective
6.12.3 Analysis by Channel Spend - Desktop vs. Mobile
6.13 Public Sector Social Media Ad Spend
6.13.1 Snapshot, 2010-2019
6.13.2 Analysis by Marketing Objective
6.13.3 Analysis by Channel Spend - Desktop vs. Mobile
6.14 Real Estate Social Media Ad Spend
6.14.1 Snapshot, 2010-2019
6.14.2 Analysis by Marketing Objective
6.14.3 Analysis by Channel Spend - Desktop vs. Mobile
6.15 Education Social Media Ad Spend
6.15.1 Snapshot, 2010-2019
6.15.2 Analysis by Marketing Objective
6.15.3 Analysis by Channel Spend - Desktop vs. Mobile
7 Germany Social Media Advertising Spend by Channels and Formats
7.1 Online Channel Dynamics - Overall
7.1.1 Benchmarking Germany with Other Key Markets
7.2 Online Channel Dynamics - Mobile
7.2.1 Benchmarking Germany with Other Key Markets
7.3 Online Channel Dynamics - Desktop
7.3.1 Benchmarking Germany with Other Key Markets
7.4 Social Media Channel Dynamics - Overall
7.4.1 Germany Social Media Channel Dynamics - Overall
7.4.2 Benchmarking Germany with Other Key Markets
7.5 Social Media Channel Dynamics - Mobile
7.5.1 Germany Social Media Mobile Display Ad Spend
7.5.2 Germany Social Media Mobile Video Ad Spend
7.5.3 Benchmarking Germany with Other Key Markets
7.6 Social Media Channel Dynamics - Desktop
7.6.1 Germany Social Media Desktop Display Ad Spend
7.6.2 Germany Social Media Desktop Video Ad Spend
8 Germany Social Gaming Advertising Spend
8.1 Snapshot of Gaming Ad Spend
8.2 Gaming Ad Spend by Categories
8.2.1 Around Games Environment Ad Spend
8.2.2 In Game Environment Ad Spend
8.2.3 In Game Immersive Ad Spend
8.2.4 Exclusive Advertising Games Spend
9 Market Share Analysis by Social Networking Sites
9.1 Snapshot
9.2 Social Media Advertising Spend by Social Networking Sites
9.2.1 Facebook
9.2.2 YouTube
9.2.3 Twitter
9.2.4 Google+
List of Tables
Table 1: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 2: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 3: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Table 4: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Table 5: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Germany Population Analysis (Million), 2010-2019
Table 7: Germany Inflation Trends (%), 2010-2019
Table 8: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Germany Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Germany Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Table 11: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Germany Number of Gamers - Online, Mobile and Social (Million), 2010-2019
Table 13: Germany Mobile Internet User Analysis (Million), 2010-2019
Table 14: Germany Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Germany Number of Fixed Broadband Subscriptions (Million), 2010-2019
Table 16: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Germany Number of Ereader Users Analysis (Million), 2010-2019
Table 18: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Germany Online Spending per Internet User (US$), 2010-2019
Table 22: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 23: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 24: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Table 25: Germany Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 26: Germany Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Table 27: Germany Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Table 28: Germany Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Table 29: Germany Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Table 30: Germany Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 31: Germany Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 32: Germany Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 33: Germany Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 34: Germany Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 35: Germany Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 36: Germany Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 37: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 38: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 39: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 40: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 41: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 42: Germany Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 43: Germany Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 44: Germany Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 45: Germany Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 46: Germany Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 47: Germany Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 48: Germany Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 49: Germany Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 50: Germany Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 51: Germany Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 52: Germany Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 53: Germany Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 54: Germany Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 55: Germany Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 56: Germany Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 57: Germany Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 58: Germany Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 59: Germany Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 60: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 61: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 62: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 63: Germany Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 64: Germany Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 65: Germany Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 66: Germany Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 67: Germany Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 68: Germany Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 69: Germany Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Table 70: Germany Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Table 71: Germany Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 72: Germany Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 73: Germany Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 74: Germany Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 75: Germany Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Table 76: Germany Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 77: Germany Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Table 78: Germany Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 79: Germany Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 80: Germany Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 81: Germany Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Table 82: Germany Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 83: Germany Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 84: Germany Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 85: Germany Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Table 86: Germany Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Table 87: Germany Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 88: Germany Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 89: Germany Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 90: Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Table 91: Germany Social Media Advertising Spend by Social Networking Sites (%), 2014
Table 92: Germany Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Table 93: Germany Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Table 94: Germany Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Table 95: Germany Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2011-2014
List of figures
Figure 1: Methodology Framework
Figure 2: Germany Online Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 3: Global Snapshot - Online Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 4: Germany Social Media Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 5: Global Snapshot - Social Media Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 6: Germany Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2010-2019
Figure 7: Germany Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2010-2019
Figure 8: Germany Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 9: Germany Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 10: Germany Social Media Marketing Budget Growth Rate (%), 2015 - 2019
Figure 11: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 12: Social Media Mobile Marketing Tactics - Key Investment Avenues (%)
Figure 13: Germany Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 14: Germany Population Analysis (%), 2014
Figure 15: Germany Inflation Trends (%), 2010-2019
Figure 16: Germany Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 17: Germany Number of Online & Mobile Buyers (Million), 2010-2019
Figure 18: Germany Number of Online & Mobile Shoppers Analysis (Million), 2010-2019
Figure 19: Germany Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 20: Germany Number of Gamers - Online and Social and Tablet (Million), 2010-2019
Figure 21: Germany Mobile Internet User Analysis (Million), 2010-2019
Figure 22: Germany Number of Internet and Social Media Users (Million), 2010-2019
Figure 23: Germany Number of Fixed Broadband Subscriptions (Million), 2010-2019
Figure 24: Germany Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 25: Germany Number of Ereader Users Analysis (Million), 2010-2019
Figure 26: Germany Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 27: Germany E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 28: Germany Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 29: Germany Online Spending per Internet User (US$), 2010-2019
Figure 30: Germany Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 31: Germany Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 32: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Marketing Objective (%), 2014
Figure 33: Germany Social Media Advertising Spend - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 34: Germany Social Media Advertising Spend on Branding (US$ Million), 2010-2019
Figure 35: Germany Social Media Advertising Spend on Branding Snapshot - Growth Dynamics by Industry (%), 2014
Figure 36: Germany Social Media Advertising Spend on Sales (US$ Million), 2010-2019
Figure 37: Germany Social Media Advertising Spend on Sales Snapshot - Growth Dynamics by Industry (%), 2014
Figure 38: Germany Social Media Advertising Spend on Lead Generation/ Increase Traffic (US$ Million), 2010-2019
Figure 39: Germany Social Media Advertising Spend on Lead Generation Snapshot - Growth Dynamics by Industry (%), 2014
Figure 40: Germany Social Media Advertising Spend on Product Launch (US$ Million), 2010-2019
Figure 41: Germany Social Media Advertising Spend on Product Launch Snapshot - Growth Dynamics by Industry (%), 2014
Figure 42: Germany Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2014
Figure 43: Germany Food & Beverage Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 44: Germany Food & Beverage Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 45: Germany Food & Beverage Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 46: Germany Health & Beauty Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 47: Germany Health & Beauty Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 48: Germany Health & Beauty Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 49: Germany Technology & Computing Products Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 50: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 51: Germany Technology & Computing Products Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 52: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 53: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 54: Germany Leisure Travel & Tourism Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 55: Germany Financial Services Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 56: Germany Financial Service Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 57: Germany Financial Service Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 58: Germany Automotive Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 59: Germany Automotive Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 60: Germany Automotive Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 61: Germany Media Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 62: Germany Media Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 63: Germany Media Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 64: Germany Entertainment Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 65: Germany Entertainment Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 66: Germany Entertainment Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 67: Germany Telecom Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 68: Germany Telecom Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 69: Germany Telecom Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 70: Germany Retail Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 71: Germany Retail Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 72: Germany Retail Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 73: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 74: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 75: Germany Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 76: Germany Public Sector Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 77: Germany Public Sector Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 78: Germany Public Sector Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 79: Germany Real Estate Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 80: Germany Real Estate Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 81: Germany Real Estate Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 82: Germany Education Brands' Advertising Spend on Social Media (US$ Million), 2010-2019
Figure 83: Germany Education Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2014 vs. 2019
Figure 84: Germany Education Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 85: Germany Online Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 86: Online Advertising Spend by Channels for Key Markets (%), 2014
Figure 87: Germany Online Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 88: Global Snapshot - Online Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 89: Germany Online Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 90: Global Snapshot - Online Desktop Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 91: Germany Social Media Advertising Spend - Split by Mobile and Desktop (US$ Million), 2014 vs. 2019
Figure 92: Social Media Advertising Spend by Channels for Key Markets (%), 2014
Figure 93: Germany Social Media Mobile Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 94: Germany Social Media Mobile Advertising Spend by Mobile Formats (%), 2014 vs. 2019
Figure 95: Germany Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 96: Germany Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 97: Germany Social Media Mobile Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 98: Global Snapshot - Social Media Mobile Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 99: Germany Social Media Desktop Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 100: Germany Social Media Desktop Advertising Spend by Desktop Formats (%), 2014 vs. 2019
Figure 101: Germany Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 102: Germany Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 103: Germany Social Media Desktop Advertising Spend Snapshot - Growth Dynamics by Industry (%), 2014
Figure 104: Global Snapshot - Social Media Gaming Advertising Spend & Growth Dynamics of Major Markets (%), 2014
Figure 105: Germany Social Media Gaming Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 106: Germany Social Media Gaming Advertising - Spend & Growth Dynamics by Gaming Categories (%), 2014
Figure 107: Germany Social Media Gaming Advertising Spend by Gaming Categories (%), 2014 vs. 2019
Figure 108: Germany Social Media Around Games Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 109: Germany Social Media In Game Environment Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 110: Germany Social Media In Game Immersive Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 111: Germany Social Media Exclusive Advertising Games Advertising Spend & Growth Analysis (US$ Million), 2010-2019
Figure 112: Germany Social Media Advertising Spend by Social Networking Sites (%), 2014
Figure 113: Germany Social Media Advertising Spend on Facebook Social Networking Site (US$ Million), 2010-2014
Figure 114: Germany Social Media Advertising Spend on YouTube Social Networking Site (US$ Million), 2010-2014
Figure 115: Germany Social Media Advertising Spend on Twitter Social Networking Site (US$ Million), 2010-2014
Figure 116: Germany Social Media Advertising Spend on Google+ Social Networking Site (US$ Million), 2011-2014

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